// Case Study:
Aesthetics SEO

An established healthcare and aesthetics clinic sought to increase its online visibility. They needed local digital dominance to attract more qualified visitors, and improve their client conversion rate. Despite having a visually appealing website, the aesthetics clinic faced challenges with low click-through rates from Google searches and insufficient enquiry conversions from an under performing and poorly optimised website, limiting bookings and business growth.

Working with the existing website and the healthcare CRM booking system, Woya implemented an outcomes-focused strategy that leveraged Search Engine Optimisation (SEO), Conversion Rate Optimisation (CRO), and AI-driven search considerations.

Key strategic elements included:

• Conducting comprehensive, AI-informed keyword research to target high-intent aesthetic procedure searches.
• Enhancing existing website structure, content quality, and metadata optimisation to meet Google’s organic search and AI-driven ranking criteria to increase relevance in AI-generated search overviews.
• Work in client booking system to optimise user experience and booking process.
• Utilising strategic CRO methods such as UX refinements, persuasive copy, and AI-optimised content to deliver highly engaging user experiences and increase enquiries.
• Continuous data analysis, AI visibility monitoring, and iterative optimisation, ensuring sustainable performance and visibility improvements.

Progressing consistently over the first 5 months, the aesthetics clinic achieved remarkable growth:

• 91% increase in Google click-through rates from search results.
• Substantial improvement in online conversion rates, leading to increased client bookings via the website and phone. 
• Client reported 26% increase in revenue in one month alone, representing double digit ROI.

“We are really impressed with the results so far. With over 90% growth in clicks we have seen the increased booking levels we had hoped for. The Woya Digital outcome approach to SEO and expertise in aesthetics marketing has been invaluable.”

Clinic Owner