Once you’ve set up your website you need to make sure it’s easy for customers and clients to find.
Even if you’ve developed an incredible website that perfectly encapsulates your brand, it’s not going to have any impact if people aren’t visiting it.
One way to make sure you’re found online is to use keywords in your website content.
Content
When you’re creating a website you’ll need to create content to fill it with. This could be information directly related to your business, such as product descriptions, or other written content, such as blog posts. Blog posts are an excellent way to keep your website updated and fresh, connect with your audience and improve how prominently your site appears on search engines like Google by offering valuable content.
Keywords
Firstly, you’ll need to consider what your keywords are. These will be different for each business and could even change as your business grows and develops. For example, if you’re a florist operating in London your keywords could include ‘florist London’ and ‘wedding flowers London’.
Think about what your potential customers would be searching if they were looking for a service or product you offer. Create a list of between five and 20 keywords for your business and regularly review these to see if they still fit with what your business does.
When it comes to writing the content, it’s a good idea to include some keywords in the headers, sub-headers and introduction. This will help with making the website easier to find through search engines and useful for people that are skim reading. While you want to incorporate keywords into the actual content you’re writing you don’t want to do it too much. Remember that you want to add value and therefore it needs to be readable and enjoyable rather than just a sales tool.
Top tips for key-wording your website content
- Start a business blog. There’s lots of reasons to start a business blog but offering valuable content that uses keywords to make you easier to find online is just one great motive for setting up yours.
- Keep a list of your keywords handy when you’re writing your content so you can refer to it.
- Aim for around 2-5% of your content to be made up of keywords. If you add in too many it can make the content unreadable and seem forced and readers will quickly become bored and look elsewhere.
- Remember to use keywords as tags for your content.
Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.