Our success at Woya Digital comes from the talent and passion of our team. This month, we’re featuring Zander, our SEO Manager, whose curiosity for digital innovation and strategic mindset helps drive powerful results for our clients. Always exploring new tools and trends, Zander brings both creativity and precision to every project he takes on.

1. What’s one digital marketing trend or tool you’re excited about?

Lately, I’ve been really into Dragon Metrics. It’s a great SEO tool that helps me track keyword performance and competitor insights in a really intuitive way. I love how it brings everything together in one place, from rank tracking to on-page analysis, which makes optimising client sites more streamlined and strategic.

I’m also fascinated by how AI-driven optimisation continues to evolve. The way artificial intelligence is shaping everything from content creation to search intent analysis is incredible.

2. What’s the most exciting part of your role at Woya Digital and why does it get you fired up?

For me, the thrill is in on-page strategy. I love getting hands-on with client websites, refining schemas, improving technical structures, and tweaking those subtle details that make a huge difference in how search engines (and people) interact with a site.

There’s something deeply satisfying about spotting an opportunity, making a change, and watching performance lift as a result. It’s a mix of detective work and creative problem-solving.

3. If you had to explain SEO to your family in one sentence, what would you say?

I’d tell my family that SEO is basically convincing Google that your website is cooler and more interesting than everyone else’s, without actually bribing it.

4. What’s one digital trend you think every business should be paying attention to right now?

Definitely hyper-personalisation and predictive experiences. The days of one-size-fits-all marketing are long gone, now it’s all about anticipating what your audience wants before they even ask.

Businesses that can deliver tailored content, recommendations, and user journeys in real time are the ones setting the pace. It’s not just about having data anymore; it’s about using it meaningfully to build human-centred digital experiences.

5. What’s a typical day like for you and what’s never typical about it?

A typical day starts with audits and planning. I review client performance, create content plans, and map out SEO action steps. I’ll often dive into data, run diagnostics, and collaborate with designers or developers to make sure everything aligns.

But what’s never typical is how dynamic it all is. SEO is constantly shifting. Algorithms update, trends evolve, and every client’s business brings its own challenges. No two days are ever quite the same, and that’s exactly what keeps it exciting.

6. If Woya had a team playlist, what song would you add and why?

I’d add “A Horse With No Name” by America. apart from the fact that it’s a timeless classic it’s got that chilled, steady rhythm that just keeps you in the zone. It’s the perfect backdrop for deep-focus SEO work. calm enough to think clearly, but with enough energy to keep you moving.

7. What is it really like working at Woya Digital?

The teamwork at Woya is genuinely one of the best parts of the job. Everyone’s super talented in their own area, but what really makes it great is how open and collaborative the environment is. We’re constantly bouncing ideas around, sharing wins, and helping each other problem-solve.

At Woya Digital, we’re proud to have an incredible team, and today, we’re spotlighting Farah Dietrich, our talented Social Media Account Manager. With an Honours degree in Mass Communications and Media and background as Head of Marketing for a social media SAAS agency, Farah brings her expertise in strategy, content and paid advertising to Woya. 

1. Can you share a little about your role and what you do on a daily basis?

As a Social Media Account Manager at Woya, I work closely with clients to create and execute strategies that reflect their unique goals, voice, and values. My role involves planning and managing content, running paid advertising campaigns on Meta, and ensuring every effort is aligned with the client’s vision.

I maintain regular communication with clients to understand their needs, provide updates, and ensure their expectations are met. On a daily basis, I oversee content creation, schedule posts, monitor engagement, and analyse performance data to refine strategies and improve outcomes. My focus is on delivering thoughtful, results-driven social media management that helps clients build their presence and achieve their objectives.

2. What do you enjoy most about working at Woya, and what keeps you motivated?

I’m learning every day and that’s what I enjoy the most. Additionally I truly appreciate being part of such a talented, hardworking and driven team, where we all share a common goal of delivering holistic and sustainable digital growth for our clients. The commitment to quality and excellence here is something I deeply value, and I’m proud to contribute to a company that consistently achieves outstanding results.

What motivates me most is seeing Woya Digital grow and succeed. I’m deeply invested in its ongoing development and take pride in playing a role in that progress. Equally fulfilling is the opportunity to work alongside our clients, whose businesses create meaningful, positive impacts in their communities. It’s inspiring to be part of their journeys and to help them achieve their goals.

3. Is there a particular project or accomplishment you’re especially proud of?

One accomplishment I’m particularly proud of is providing consistent, high-quality content for a client who previously had little to no social media presence. Through a structured content plan and a more strategic approach to messaging, I helped improve their impressions and organic reach. Seeing their social media go from inactive to a well-maintained, engaging presence has been incredibly rewarding.

I also take pride in delivering quality content across multiple client accounts while balancing strategy, execution, and client collaboration.

4. What’s something clients might not know about your job or the team?

One thing clients may not realise is how personally invested we are in helping them achieve their marketing goals. We take great pride in delivering the best possible service, not just because it’s our job, but because we genuinely want to see them succeed.

Our team is incredibly hardworking, and each of us brings unique expertise and insights that contribute to Woya’s success. We collaborate, strategise, and refine our approaches to ensure that every client receives tailored solutions that align with their vision. At the end of the day, their success is our success, and we are always willing to go the extra mile to make it happen.

5. Outside of work, what are some hobbies or interests that inspire you?

Outside of work, I stay active by playing Touch Rugby, practising Jiu-Jitsu, and surfing whenever I can. I’m also a dedicated plant mum—my clients already know this!

I get a lot of inspiration from staying active and being outdoors, whether I’m on a trail run or in the ocean. I also enjoy learning new things and challenging myself, whether it’s through reading, design, or picking up new skills. I love spending time with my family and friends who inspire me on a daily basis too!