With a natural curiosity for all things digital and a determination to grow in her role, Pamela has already begun making an impact, her energy and enthusiasm are proving invaluable as she contributes to our Digital PR and SEO campaigns.
What’s one digital marketing trend or tool you’re excited about?
I’m not sure if I’d call it a trend, however, I think it’s fascinating how we’ve come full circle. With the rise of AI-generated content, audiences are wanting authenticity. When AI first started shaping content, there was a rush to create more, faster, and often it all began to sound the same.
Now, people are moving in the opposite direction and want content that feels genuine and human. In many ways, AI has highlighted just how much we value authenticity.
What’s the most exciting part of your role at Woya Digital, and why does it get you fired up?
I’ve only been at Woya for a couple of weeks, so I’m still learning the ropes. What excites me most right now is the opportunity to grow into my role. The steep learning curve has been really energising and I’ve been enjoying getting hands-on and absorbing as much as I can.
Even though I’m new to the team, I can already see how my role connects to Woya’s broader goals. That mix of learning (as well as learning from my super talented team-mates) and purpose is what gets me fired up and keeps me on my toes.
If you had to explain Digital PR to your family in one sentence, what would you say?
I would say that Digital PR is basically using online stories and media coverage to get people talking about a brand and make it easier to find and trust them on the internet.
It’s about reputation building, and because it takes place online, it’s more targeted to specific audiences and its impact is measurable through data (cue SEO). To give an example is also helpful, for instance, if you’re in the market for new trainers, you think of brands like Adidas and New Balance because they are highly trusted in terms of quality and hold a reputation in their respective market.
What’s one digital trend you think every business should be paying attention to right now?
I think every business should be paying attention to how AI is changing search.
With Google rolling out its AI-powered Search Generative Experience, SEO isn’t just about ranking anymore. It’s about creating clear, trustworthy content that meets user intent, builds trust and expertise in your niche, and getting the technical foundations right so search engines (and AI) can easily understand your site and be pulled into AI-driven answers.
Businesses that adapt to this shift early will be in the best position to stay visible and relevant.
What’s a typical day like for you, and what’s never typical about it?
A typical day for me currently involves optimising and publishing Digital PR and guest post content through our platforms. I’m also expanding my knowledge within the wider SEO space, continuously building my skills through tutorials.
What’s never typical is how fast things move in Digital PR.
If Woya had a team playlist, what song would you add and why?
Dancing in the Moonlight by Toploader. It’s a classic, feel-good song that everyone knows and can sing along to, it just screams uplifting and happy vibes.