In the highly competitive finance sector, establishing a strong personal brand from LinkedIn personal branding, writing guest posts and articles has become a professional necessity for those wanting to stand out and grow their business. As digital marketing evolves, finance professionals need to leverage online presence to their advantage to build credibility, social proof and start to drive significant business growth.

At Woya Digital we always want to understand more and research what works in our specialist sectors. We asked 12 finance industry thought leaders questions about the benefits of a professional personal brand and how utilising LinkedIn personal branding can achieve business goals. From sharing expert insights and blogs about financial topics to participating in groups and publishing authoritative content, these strategies could help you position yourself as a trusted expert, attract new clients, and ultimately propel your overall finance business to new heights.

Read the LinkedIn Personal Branding insights from the finance industry experts who we asked the question: “Can you explain how building your personal brand online has supported your business growth within the finance sector?”

Establish Credibility Through Insight Sharing

Building my personal brand online has significantly contributed to my business growth in the finance sector. By sharing insights and expertise through various platforms, I’ve established credibility and trust with my audience. Engaging in discussions about market trends and innovative strategies has attracted potential clients and collaborators who resonate with my vision. 

This visibility allows me to connect with industry leaders, opening doors for partnerships and networking opportunities. My brand embodies my commitment to transparency and education, which appeals to customers seeking reliable information. A strong personal brand has transformed my online presence into a powerful asset that drives both engagement and revenue.

Ace Zhuo, Business Development Director (Sales and Marketing)
Tech & Finance Expert, TradingFXVPS

Expand Business by Blogging Financial Topics

Building an online personal brand has been crucial for expanding my business. By regularly blogging about financial-planning topics and sharing insights on LinkedIn, I’ve increased my visibility and established expertise. Traffic to my website has grown over 50% this year, leading to numerous new clients. 

Early on, I struggled to attract high-net-worth clients. To overcome this, I began writing extensively about issues important to business owners and executives, like tax planning and succession planning. Publishing this content built credibility and trust, allowing me to reach key decision-makers. 

Connecting with other thought leaders has amplified my messaging. Appearing on podcasts like Sharkpreneur and co-authoring articles with attorneys and CPAs has expanded my network and referral base. Collaborating with complementary professionals is a win-win, raising awareness for all parties involved. While time-consuming, building a personal brand through education and community involvement has been integral to scaling my business.

For those looking to grow, start by identifying your key audience, develop relevant content and expertise, then find ways to distribute that knowledge to the people who need it most.

David Blain, CFA, Chief Executive Officer,
BlueSky Wealth Advisors

Enhance Reputation with Financial Tips

Building my personal brand online has been crucial for growing Leverage in the finance sector. By sharing useful financial tips and updates on LinkedIn and our blog, I’ve connected with more people and built trust.

For instance, posting weekly financial advice on LinkedIn sparked great conversations and boosted my visibility. This has attracted new clients looking for reliable guidance.

Engaging with followers by answering questions and joining discussions has created a community around Leverage. Clients feel more connected and confident in our services.

Hosting webinars and online workshops has also helped us reach a wider audience and showcase our expertise. These sessions often lead to new business inquiries.

Overall, building my personal brand online has enhanced our reputation, expanded our client base, and supported Leverage’s growth.

Rhett Stubbendeck, CEO & Co-Founder,
Leverage Planning

Develop Personal Brand for Market Authority

In the early days of any business, developing a personal brand allows your target market to put a face to your business. It enables you to establish domain authority and credibility with your prospective customers. I had a stated goal of publishing on LinkedIn daily in 2022—this was around the same time I was launching my business. 

In that first year of posting consistently, I was able to develop a personal brand that became synonymous with the business I am building. It’s been helpful for the market to attribute value to the business based on the thought leadership that is developed on the personal side. The next step in the equation is to segment personal brand from business brand in order to reduce the marketing dependency on me, the founder.

Roman Villard, Founder,
Full Send Finance

Boost Visibility Through Forum Participation

I boosted my professional presence by actively participating in online forums and discussion groups. By consistently providing valuable insights and practical advice, I positioned myself as a knowledgeable and reliable expert in my field. This proactive engagement improved my visibility and credibility, leading to meaningful connections with potential clients impressed by my expertise. 

Focus on joining relevant industry forums and groups, addressing common issues with well-researched content, and engaging thoughtfully with members. This strategy will elevate your reputation, broaden your network, and attract clients who value your expertise and are more likely to seek your services.

Sacha Ferrandi, Founder & Principal,
Source Capital

Share Industry Information for Business Growth

As a tech CEO in the finance sector, building an online personal brand has been like growing a robust digital portfolio. By consistently sharing relevant industry information and our company’s advancements, I’ve made our brand a standout in the finance realm. Potential clients and industry partners have a clear picture of our expertise and dedication, and this clarity drives them toward us. Essentially, my online personal brand has significantly expanded our reach and accelerated our business growth.

Abid Salahi, Co-founder & CEO,
FinlyWealth

Become Thought Leader in Finance Sector

By regularly sharing my insights and expertise on bridging loans, commercial mortgages, development finance, and business loans, I’ve been able to establish myself as a thought leader in the industry. This visibility has helped me reach a wider audience, connecting with potential clients and industry peers who might not have come across my services otherwise. 

Maintaining an active online presence has allowed me to stay current with industry trends and shifts, ensuring that my knowledge and strategies are always up-to-date. Engaging with my audience through social media and other online platforms has also fostered a sense of community and trust, which is crucial in finance. This direct line of communication has enabled me to respond to enquiries quickly and provide personalised advice, further strengthening client relationships and driving business growth.

Gary Hemming, Commercial Lending Director,
ABC Finance Limited

Showcase Expertise in Publications

I work in the B2C finance sector (secondary mortgage market). When private mortgage holders consider selling a note, trust and authority are big factors. As the public face of my company, it’s not just the company’s brand that matters, but also my personal brand. Being featured in publications like GoBankingRates, Yahoo Finance, or Realtor.com helps tremendously in showcasing the expertise. Unfortunately, there are some black sheep in the industry, but people are getting smarter in vetting them out.

Abby Shemesh, Chief Acquisitions Officer,
Amerinote Xchange

Build Trust Through LinkedIn Insights

In finance, everything is based on trust. Building my personal brand online has had to do with establishing credibility and showing experience. Sharing insights on LinkedIn and speaking at industry events have been ways to help establish me as an intellectual leader in the business community and drive business opportunities from people who value my different perspective. My online presence has become a magnet for business growth, allowing me to forge real connections and create a reputation that speaks for itself.

Chris Yang, Co-founder,
Coins Value

Attract Clients with Credible Content

By sharing insightful content and engaging with industry trends, I’ve established credibility and attracted a loyal audience. This visibility has led to increased client trust and opportunities, positioning me as a thought leader and driving business expansion.

Alan Noblitt, President,
Seascape Capital, LLC

Connect Broadly with Authentic Content

Building my personal brand online has been a game-changer for my business growth. It all started with consistent and authentic content. Sharing my insights and experiences helped me connect with a broader audience. People began to see me as a trustworthy source of information in legal funding. I made it a point to respond to comments and messages on LinkedIn, which built a sense of community. This interaction helped me better understand my audience’s needs, allowing me to tailor my services to meet those needs more effectively.

Jared Stern, Owner and Marketing Manager,
LawsuitLoans.io

Create Relatable and Engaging Digital Presence

Building my personal brand online has really supported my business growth in the finance sector. Our firm encourages advisors to develop personal brands and sees it as a great perk for employees. With the firm’s support, we now create content in a more relaxed and genuine way, which helps us stand out and build authority in our field. 

When you’re recognised as an expert, it’s easier to connect with people and form valuable partnerships, which can benefit both parties’ businesses. A strong personal brand attracts higher-quality investors and clients because people prefer experts to solve their problems. Plus, being established as an authority allows you to charge premium prices because clients are willing to pay more for trusted experts. 

For me, creating a personal brand means making finance relatable and straightforward. I keep my digital presence engaging and accessible, from LinkedIn profiles to website bios. I also make sure to engage with clients actively on social media, avoiding a one-way interaction. This way, I build trust and credibility, positioning myself as an authoritative figure in financial planning and wealth management.

Eric Croak, CFP, President,
Croak Capital

Ready to give your personal brand an online boost? Get in touch with our financial services SEO team today and let’s discuss how Woya Digital can support your personal finance brand, LinkedIn personal branding and digital PR campaign.