Does Social Media Affect SEO?

Does Social Media Affect SEO?

Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so.  Social media forms a large part of most business’ online presence and if it doesn’t, it should.

Organisations don’t need to manage a presence on every social media platform, but should definitely do so on platforms whereby their target customer would be or would expect them to be. This will have an onward impact on the overall business’ visibility through search engines (their SEO ranking) and so can combine to help elevate their content online, to gain competitive advantage.

SEO Basics

SEO is an acronym for Search Engine Optimisation. These three letters refer to the process of optimising a website or other online content for search engines to help improve their ranking (how high up they appear) on Search Engine Results Pages (SERPs) in order to increase their chances of their online listings being clicked on.

In order to judge where content should be ranked in search result listings, websites are constantly ‘crawled’ by automated programs that judge a site on its:

    • Theme or niche
    • Quality of content
    • Target audience and relevant audience
    • Usability
    • Authenticity

These factors all help the algorithm determine an SEO ranking and judge where to feature the content in the search engine listings and who to show them to. This can then be further influenced by Google Ads and further digital marketing tactics.

Business SEO vs Business Social Media

SEO is a continuous activity carried out on a business’ website, made up by 3 focus areas:

    • On-page SEO
    • Off-site SEO
    • Technical SEO

On-page SEO refers to the production of high-quality relevant content that is appropriate for the business’ industry, sector, products and services. It is achieved in part by the use of suitable keywords and phrases; normally those that users would look up on the search engine if they wanted to find something related to the brand in question. This presents the relevance of the site.

Off-site SEO is the presence of links to the site from genuine and high-authority websites in order to demonstrate their trustworthiness and authenticity.

Technical SEO is the focus of maximising usability, accessibility and performance of the website to improve user experience.

Social media platforms enable users to create and share content with others; widely considered the digital form of socialising. Social media channels are important marketing and communication tools with which to link with both potential and existing customer bases.

How Social Media Supports SEO

While content published on social media sites is ‘crawled’ and read by search engines, it is done so in a different way and doesn’t act as a primary factor in SEO ranking (unless perhaps there is no other mention of the company online and no dedicated website).

Social media content for a business influences the company’s overall SEO ranking in several ways:

External links back to the main business website

While social media profiles linking back to a brand website aren’t considered ‘high authority’ links, they do help prove to the search engine algorithm that they’re an extension of the brand’s presence online (although this is different for comment or link on a brand by the social media company itself, which would be considered high-authority).

This proves to the algorithm that a brand is being talked about, and in some cases recommended, by others and so it is considered relevant to certain audiences.

Reinforcement of brand presence

A business being mentioned or linked to anywhere externally is a positive factor for SEO as it proves the perceived trustworthiness and niche (or sector) the business operates in, to the algorithm. This reinforces how and when a business should be displayed in search engine rankings.

An organisation that is mentioned in numerous places online is likely to hold a much higher SEO ranking than one which has its own website but has no further mention on the internet.

Reinforcement of authenticity

Social media acts as a fantastic discussion tool for communities and where a business is mentioned, this discussion further proves that it is relevant for an audience. Where reviews or ratings are set up this helps demonstrate to the algorithm that genuine customers for the business exist, and so reinforces its authenticity.

Where there is a constant brand interaction with members of a social media channel, this too reiterates the genuine connection of the business with customers.

Strategising Social Media and SEO Marketing

Social media and SEO are separate disciplines within digital marketing, and there are certainly specialists in both. However both should be approached with the same focus – to ensure that they are in sync and complement each other.

Woya Digital’s expert team are able to offer advice and SEO and social media support, and can help ensure that both on-site, off-site and social media content all combine to best boost your chances of appearing as high as possible on SERPs – even before any paid advertising is considered. Get in touch and let’s talk through your business’ online idiosyncrasies – there’s lots that can be done!

Content Creation Tips for Every Step of Your Funnel

Content Creation Tips for Every Step of Your Funnel

When it comes to the art of digital marketing, we often work clients who haven’t heard of the terms we use and don’t necessarily know how to leverage each step of the customer experience to drive sales.

We have created this article not only to explain why every step of your “funnel” needs to pack a content punch, but what it all means – and why it’s enormously valuable for you to understand as a business owner.

You hear a lot about content creation, particularly in this visually focused age where innovative graphics are the norm, however content isn’t just for marketing and sales. It’s also about building relationships and trust with your customers, establishing yourself as an expert in your field, as well as encouraging engagement and growing brand advocates.

Why a Content Strategy is a Secret Business Weapon

To kick things off, we’d like to introduce the concept of a content strategy. It sounds pretty serious, but doesn’t have to be mind-blowingly complicated, and you can start with a short-term calendar of content and build on it as you go – or dive right in with a strategy that covers the next 12 months!

Strategising is the key to all great marketing.

Think about:

  • What do you want customers to think of when they think of you?
  • What values does your brand stand for?
  • Who is your key customer, and what sort of content resonates with them?
  • Where do they look for information? What mediums will help you meet your customer on his or her own terms?

In essence, a content strategy means that you have worked out your key business priorities, and put energy into fleshing out those objectives to identify how you’re going to go about content creation that will help you reach your audience, step-by-step. But, circling back, you can’t create a content strategy until you have established your funnel!

The word “sales funnel” always sound a little cold. Still, the reality is that every brand, every business, every company that engages in any sales and marketing does have a funnel; even if they don’t realise it!

The funnel is the journey your customer goes through, from first hearing your name, to becoming a loyal follower.  This theoretical funnel is made up of specific steps that your customer will move through, but the key is to focus on each step individually and for the purpose of content creation, create content to nurture and move your customer on to the next step in the process.

How are Funnels Essential to Driving Business Growth?

As an example, we’re going to work through a sales funnel, to illustrate what that customer experience might look like.

  1. To start with, we’re not going to try and force a customer into buying a product (nor would that work!). Instead, we’re going to introduce ourselves, establish a presence, and get our name out there to build awareness.
  1. Next up, we want that customer to consider us as their next port of call when they need something. Alternatively, we tell them what problems we solve, and establish ourselves as the experts who can help.
  1. Yep, that’s right; all businesses are real people, with real personalities, and real thoughts. Engagement isn’t just telling people who you are, but listening to them! Ask your audience what they like, what they don’t, what they think, how they feel – get a  conversation started that values any contribution they would like to make.
  1. So, you’ve connected with a customer, and they’ve bought a product. Great news! The next step is just as important as everything that’s come before – retention. You don’t work this hard to sell one product, or one service, to one person. You want them to rely on you to deliver the good stuff and keep coming back for more.
  1. Once you’ve reached this stage, it’s essential to retain that customer and to connect with them at the right level to cement your relationship. This stage is about your customer becoming your advocate, and being happy to share their positive experiences with other potential new customers; who start right at the beginning of your funnel.

So, this is a very brief rundown of the critical steps in the funnel, and why you need to build up through the stages to secure sales.

Why Skipping Content Creation at any Funnel Stage is Disastrous

You probably see where we’re going here; EVERY step of the funnel is fundamental.

Content creation doesn’t solely mean videos, website content, newsletters, follow-ups, messages, social media images, blogs, emails, marketing ads. It is all of these things, working cohesively to engage with your ideal customer base, and showcase what you have to offer.

Once you have established your funnel, what you’re doing is breaking down the steps that every customer will take before they decide to spend their hard-earned cash with your business, and then afterwards too. Your content creation strategy should be built around your funnel, and the funnel provides you with a good framework from which to work and help you to make sure that you deliver valuable, interesting, engaging content at every touchpoint.

How to Create Great Content at Every Stage of Your Funnel

It’s easy to use phrases like ‘content strategy’ and ‘sales funnel’ – but for a lot of businesses, particularly SMEs who perhaps don’t have a marketing guru on their team, it’s not always quite so obvious or straightforward.

This information is to help you create a standout content strategy and guide you in your content creation, so let’s work through each step of the funnel, and think about what content we might create that would help us work towards those overarching objectives.

  1. The top of the funnel – ATTRACT – Build Awareness

Building awareness means you want to increase the visibility of your brand. This is not a step for pushing sales, but rather for introducing your business, sharing advice or solutions, and generating leads.

  1. Publish blogs to educate, guide and provide solutions to problems
  2. Share social media posts with tips or info
  3. Share ‘how to’ videos
  4. Share checklists
  5. Create downloadable guides with lead generation forms
  6. Share a signup for your newsletter with lead generation forms

Step Two – CONVERT

In this step you want your customer to consider using your brand. It establishes you as the business that can solve a problem (even if it’s a problem they didn’t realise existed!).

  1. Make good use of CTAs (Calls to Action) – make it easy for your customer to ask you a question, learn more, download a guide, and send you a message. One-click is ideal!
  2. Focus on your website, populating it with relevant, informative content.
  3. Think about SEO, and optimise every element of your digital presence to make it easier to find, and higher ranked
  4. Invite customers in the door to get to know you, with blog posts that explain what you can offer
  5. Keep creating engaging social media posts

Step Three – ENGAGE

Now we’re in the conversion stage of the funnel – you’ve worked consistently to reach this point, so let’s keep going!

Here we need to solidify everything your customer knows about you, and leave no doubt that you’re the business they need.

  1. Concentrate on your website UX (user experience) – how many buttons do they need to press to add something to their cart?
  2. How quickly can they find the information they need?
  3. Do you have a published FAQs page with all the critical answers about delivery lead times, packaging, payment terms and anything else relevant to your business?
  4. Do you make it easy for a customer to sign up, register, or buy? Use CTA buttons, instant links, and make sure the content and pop-ups at every stage of that process are perfectly aligned with the brand image you have created.
  5. Do you have a mobile optimised version of your website? Can customers buy something from you with one-click through social media?
  6. Can customers purchase directly through social media – are you set up for social commerce?

Step Four – SELL

Here we’re building on that established relationship and creating brand loyalty

  1. Make sure your customer is happy with their purchase. Send an email, pop them a message, or give them a call (depending on your business and what makes sense!).
  2. Request feedback or a review – everyone likes to be asked for an opinion!
  3. Use email marketing to stay in touch, and allow your customer to connect with you again.
  4. Keep on delivering useful content; think about blog posts, new product or service launches, sharing interesting social media content, and keeping that interest alive.
  5. Always pay attention to reviews and feedback you receive. Be honest, keep it public, and never be tempted to brush off a bad review because how you react will define whether you reach the next stage of the funnel.

Step Five – CONNECT – Customers That Advocate for You

Once you’ve turned a potential lead into a customer, you then want them to become an advocate, and cement their brand loyalty.

You want your customers to love what you do, and to be proud to buy from your business. Delighting customers is an excellent way to expand your reach and connect with more like-minded people.

  1. Think about customer loyalty; do you add value to their experience, by sharing content, links or opportunities that you think they’ll be interested in?
  2. Can you build a community that will make this customer feel that they’re a valued part of something?
  3. Use emails and social media to keep them informed, continue to engage, and perhaps create special offers or exclusive services that only your established loyal customers receive.
  4. Reward customers who share your products by using giveaways or competitions, ask them to share their experiences and be sure to give them something back in return.

What’s interesting is that, at every step of the funnel, the goal isn’t brand marketing. It isn’t pushing products, selling at knockdown prices, or piling a budget into digital ads (although all of these things have their place on the broader marketing framework!)  This is about content creation and engagement that sings for your brand, makes customers want to buy from you, and establishes your position in the market as a reliable, personable, expert brand.

Facebook Hashtags have made a Comeback

Facebook Hashtags have made a Comeback

Have you recently started noticing Facebook posts that now include a collection of #hashtags? A new update introduced in July 2020 means Facebook hashtags have made a big comeback and effective usage on the platform can aid businesses massively in their visibility – but are you using them?

The History of Facebook Hashtags

Facebook hashtags were introduced in 2013 – several years after they’d gained popularity as a social media marketing tool on other networks. After launch, they were used similarly to platforms such as Twitter and Instagram: with related words and phrases being hashtagged and inputted directly after the intended caption or post.

However, with the lack of analytics and insights demonstrating a heightened ‘reach’ of posts using hashtags, the value of the use of them wasn’t readily obvious to brands, businesses or influencers – and so the use of them decreased rapidly in popularity. An update to Facebook hashtags was made in 2016, but it failed to communicate effectively to businesses the value behind using hashtags, and so they remained scarcely used.

How Facebook Hashtags Differ From Other Platforms

The main difference between Facebook hashtags and those used on other social media networks is the aesthetic of them – they stand out. You can click through hashtags and view other related content just as you can on other channels.

Broadly though, Facebook hashtags work in the same way as they do on other social media platforms and so when used correctly, are a beneficial organic marketing tool.

What’s Changed With Facebook Hashtags?

The latest update to Facebook hashtags encourages users to post with them to better extend the organic reach of posts. Business users will now find they’re targeted with hints and tips to help and encourage the use of hashtags, and demonstrate how they work to link posts to related content and the larger ‘conversation’.

When creating a Facebook post, typing a # symbol followed by the first few characters now allows the network to pre-populate a dropdown menu of related hashtags that are currently being posted about or have relevant content.

When creating posts in Facebook Scheduler however, each hashtag pre-population drop down option actually indicates how popular and how established each hashtag it is on Facebook – so that users aren’t relying on the popularity of use of hashtags on other platforms (ie. Instagram) to match it.

How To Best Use Facebook Hashtags

Facebook hashtags should be used in a similar way to other platforms, but not exactly the same way. Try the following tips to best extend your reach using hashtags on Facebook:

  • Research your hashtags on Facebook and use a variety of them, differing in popularity. Extremely established and very heavily used hashtags will, just like on Instagram, find your post getting lost – so mix it up. Experiment and find what works best for you.
  • Establish your own unique hashtag and use it for each of your posts. (like in Instagram)
  • Stay savvy! Research hashtags before you use them, in case you inadvertently link to content you don’t want to be associated with. Never assume any word or phrase is ‘safe’ or relevant.
  • Include your hashtags in your actual post and NOT in the first comment (as often done on Instagram). This is because when someone hits ‘Share’ on your post, your hashtags will be lost.
  • The amount of hashtags you can use on Facebook is currently unlimited – but that doesn’t mean you should fill a post with them. Instead stick to an appropriate number of related and appropriate hashtags.
  • In order to find relevant hashtags for your business, content and audience, the Facebook hashtag feed pages are the best place to research. They allow you to search tags and look through the current related content, so that you’re able to identify the best possible niches for your posts to sit within.

What About ‘The Algorithm’?

We all know about the ‘algorithm’ of social media networks, and that they chop and change and fluctuate the reach and popularity of posts. It’s true that there are programs and algorithms working ‘behind the scenes’ on Facebook as there are on all social media channels, but it’s not something that businesses need to overly stress about.

Instead, focus on doing things ‘right’ and taking the time on each post to tailor it to the relevant platform and audience – using appropriate and relevant hashtags.

Need Social Media Marketing Support?

If you could do with a helping hand on Facebook or any other social media network, give us a call or drop us a line at Woya Digital. Social media platforms are constantly changing and developing; but as with any industry, there are experts, and experts can transform your marketing online.

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

5 Tips To Grow Your Instagram Followers

5 Tips To Grow Your Instagram Followers

As of August 2022, Instagram was the second most used and most downloaded app in the world, a position its held since its introduction of extra features back in 2010.

For businesses looking for growth on social media through exposure to both existing and potential customers, an active and engaged Instagram account is a must!  When it comes to techniques and advice to grow your Instagram followers, you’ll find thousands of internet pages dedicated to loops and paid-for services, but many of these solutions could do more harm than good.

The real key to growing your following? Nail the basics.

Why Should You Look To Grow Your Instagram Followers?

Put simply, the more people that follow you, the more people are exposed to your content, and therefore your products and services.

While both Instagram followers and business growth aren’t linear, you should look to grow your Instagram followers to both assert authority and increase marketing exposure. The more engaged an account’s following is, the more likely the Instagram algorithm is to present and feature its content elsewhere to other targeted parties.

  1. Optimise Your Instagram Bio

There isn’t much room in an Instagram biography, but it needs three basic things to inform your audience from the ‘off’: who you are, who you’re for, and where to get more info (key-worded accordingly).

The latter can be covered with a link to your main website or online presence, and the rest bullet-pointed for convenience. A common error made is for businesses to link to a third-party website optimised for smaller devices: but if you have an existing web presence, instead this should be replaced with an optimised page on your own website to increase your traffic.

An Instagram bio. is short, sharp marketing, with no room for ambiguity.

  1. Increase Share Quality

The content your business shares on all social media platforms should be of a decent quality, but should also be tailored for the social media channel that it’s being shared on.

A key way to grow your Instagram followers is to ensure that your content is shareable and saveable – it must be perceived as valuable enough for others to want to highlight and pass on. If your business can position itself as an expert in its niche, those interested in that area will want to follow you for exactly that reason.

A mix of content is key here. Despite widespread criticism of the app’s direction in promoting video content, Instagram exec Adam Mosseri has insisted that Reels will continue to grow in their promotion and will be favoured by the algorithm’s programming. This means that businesses need to produce a good balance of photo, video and graphical content: to both please the behind-the-scenes programming of the app, and to present the desired audience with a variety of solutions.

  1. Use Hashtags – Wisely

Each feed post on Instagram can have up to 30 hashtags, and each story 10. It’s always worth having a hashtag that is specific to your small business or product, but then research into hashtags relevant to each post to include them.

The Instagram app allows for hashtags to be utilised whether they’re shared on the initial post or in the first comment below; but realistically the standard caption works just fine unless it’s combined with long-form comment.

Ideally, choose a variety of tags with between >100k and >500k uses. Check each tag before you use it: not all acronyms may mean what you think they do! Where possible, include hashtags as niched as possible and any that may be topical to current affairs (but still relevant to the business).

  1. Utilise Instagram Stories And Reels

Where your feed may seem branded and beautiful, Instagram Stories and Reels presents the opportunity for much more on-the-move and off-the-cuff personal social media marketing.

Use these to connect more personally with others, share customer content and to give an insight into behind-the-scenes activity that customers (both potential and existing) otherwise wouldn’t see.

Stories can be further optimised by the curation of a selected ‘Close Friends’ list. If there are particular accounts you wish to see your content, adding them to such a list makes the more likely to click through to it (the Stories will be featured in a different colour and placed higher up the exposure rankings) and allows for more tailored content to be used strategically. Don’t forget to keep your DMs open for customer contact!

  1. Connect With Other Businesses

It may seem counter-intuitive to connect with your competitors, but actually, there’s business growth benefits to be gained from doing so. Follow them to keep an eye on their activity and followers, and to ensure you’re meeting your client’s needs just as they do (or better!).

Tagging other businesses and products in your posts will increase your visibility, and following other businesses will allow you to see what they are up to, and keep an eye on trends. Competition can stay healthy without being toxic.

What Not To Do To Grow Your Instagram Followers

The internet is stuffed full of offers for brands and influencers alike to buy followers, boasting that they’re real and ‘high quality’. In truth – they’re not.

These services are simply reams of bots, ready to clog up your follower count with accounts that are blatantly obviously false, will only skew your social media insights, and will result in the Instagram algorithm penalising you as a result.

Many businesses also use social media ‘loops’ to grow their Instagram followers, but this too simply falsely inflates the numbers. Loops are follow-for-follow groups whereby everyone involved agrees to follow everyone else. Realistically this only clogs your feed with content from accounts unrelated to your business, and gives you followers who, although real, will never engage with your content because it isn’t relevant to them.

The true measure of success on Instagram is engagement, and if you’re able to attract followers who actually really care and are interested in and value what you are posting, they will engage with your content. So continue to find this real, interested audience, and post for them.




Small Business Social Media Marketing Strategy

Small Business Social Media Marketing Strategy

Social media platforms provide a fantastic opportunity for small business growth, however a considered plan is required to really optimise what they have to offer. We’ve put together this blog as a “Where to start” for business owners with their small business social media marketing strategy.

When it comes to social media marketing, the following quote perfectly sums it up: Tactics without strategy is the noise before defeat – Sun Tzu

1. Establish Your Goals

You should know your business goals. Whether you manage your social media marketing yourself or have a marketing partner to manage it for you, you need to establish  realistic goals that you wish to achieve through your social media marketing.

A business generally has one or more of these 6 objectives behind their social media strategy:

  • Drive website traffic
  • Create brand awareness
  • Build audience trust
  • Provide customer support
  • Attract leads
  • Increase sales

Once you know why you are doing what you are doing, you can do it better. Each post you publish will be as a result of one or more of your established goals.

2. Create Audience Persona(s)

Many business owners underestimate the value of audience persons. You should not start a social media marketing campaign without understanding who your targeted audience is.

An ‘audience persona’ or ‘buyer persona’ describes the attributes of your target audience in as much detail as possible.

Understanding the habits and behaviours of your prospects helps you find and create personalised content especially for them. Depending on the nature of your business, you may have to create more than one audience persona.

3. Select the Right Social Media Platforms

As of 2019, 7 social media platforms dominate. Each has hundreds of millions of active users, and its own unique strengths. For example, Facebook has more subscribers than YouTube; however it can’t beat YouTube when it comes to video content marketing.

You shouldn’t limit your business to just one platform, having said this, you don’t need to be active on every social media platform. Use your business goals and audience personas to identify which social media platforms your target audience are on, and also what your capacity is for consistent content creation and distribution.

4. Identify and Study Your Competitors

Studying your competitors will help you identify market trends, establish what is and isn’t working for their audience, and which platforms your competitors are on.

Take out time to thoroughly analyse what your competition is doing. Do not go out to copy what they are doing, but to do it better, and learn from what they are doing.

5. Set Up Your Social Media Accounts

You will need data from all first three steps to implement this step efficiently. While setting up a business profile on a social media platform is not difficult, there are ways to optimise how you do this. It’s worth doing a bit of research.

This step will include having logos properly sized and header images created, and completing text boxes with company information overviews. Much of the information should already be on your website – don’t feel you need to re-invent the wheel!

6. Plan and Schedule Social Media Marketing Content

Planning and scheduling are two different parts of content marketing.

In planning, you have to determine the content that is relevant to your business and attractive for your target audience. In scheduling, you have to plan which content to publish, and when. You also need to establish how many posts you are going to post each day, to each platform. This again will be determined by your capacity to create relevant content.

Consistency is an essential element of social media posting.

7. See What Works and What Doesn’t

Marketing is a continuous process, and you are guaranteed of constant changes and development. An important part of each social media marketing campaign includes gathering and analysing data and using it to improve upon the next one.

8. Run Social Media Advertisements

After you have succeeded in creating the initial presence of your business on social media channels, include paid advertisements. Organic social media reach has plummeted over the past few years,  so an element of paid advertising is critical

Every platform offers paid promotion, and it should be a part of your social media marketing strategy. However, make sure you first fully understand your market and audience to get maximum return on investment.

There is more to each point highlighted above when structuring your small business social media marketing strategy, however you need to start with understanding the basics, and then work into the detail from here.

Create your Business Social Media Content Calendar

Create your Business Social Media Content Calendar

There’s nothing worse than suddenly realising you haven’t tweeted/posted to Instagram/pushed out a Facebook post for an occasion you needed to promote, to inform the world of your latest brand developments! Cobbling together a last-minute post and sending it out at any time of day, just because you need to get something out is not ideal – and it’s certainly not in the social media marketing textbooks!

These situations (amongst other reasons) are why you need to be using a social media content calendar to help you plan, track and strategise your content all year round, without any unnecessary stress.

What is a Social Media Content Calendar?

Put simply, a social media content calendar is a calendar that plans out what content you will post, to which social media channels, and when. It’s best to create as an e-document that can be regularly updated and amended as required.

Why You Need a Social Media Content Calendar

Planning out your social media content calendar in advance allows you to ensure: you’re covering all business aspects, you’re aligning your posts with your business goals, you maintain consistent branding, you’re tailoring your content to your target audience, and you’re making sure you are optimising your content for maximum reach and follower growth.

Part of this process involves researching what your customers want to see and which hashtags work best for you to maximise exposure to both your existing and your potential customers and/or service users.

Before You Get Started

Before you even start on your calendar there are a few basics that you need to first have established to allow you to move forward:

  1. KNOW WHO YOUR CUSTOMER IS – establish exactly who your target audience is so that you can create content specifically for this audience
  2. ESTABLISH YOUR GOALS – identify what the reasons are that you are even posting to social media. Establish your “whys”
  3. IDENTIFY YOUR PLATFORMS – many businesses we work with have a Facebook, Twitter, LinkedIn and Instagram social media account – because they believe they need to be visible everywhere – this is not true. Based on your capacity to regularly create and post content, identify which platforms your target audience is on, and focus your energy on these
  4.  ESTABLISH YOUR BRAND IDENTITY – especially for new or small businesses, have your logo, brand colours, fonts and all other design elements established – basically this should be standard to the look and feel of your website. It is important to have a consistent online presence as it means viewers can get familiar with your brand, find you easily, and this allows you to build up trust through familiarity

How To Arrange Your Social Media Content Calendar

Different social media channels call for different types of content, and planning ahead allows you to ensure that you’re structuring all your content in the way best suited to the particular social media channel it is intended for. On the whole, there are some basic rules you can follow to really optimise your social media usage:

  1. DON’T HARD SELL – there’s a clue in the name ‘SOCIAL media’ – it’s more about engagement and being social! Be more discreet and position yourself as a thought leader/expert in your field rather than making every post a sales pitch
  2. STICK TO THE 80/20 RULE ­in the same way it’s annoying if you follow someone who only posts selfies, it’s frustrating to see brands just posting about themselves. 80% of your posts should inform, educate and entertain, and only 20% should be business promotion
  3. MIX IT UP ­– however niche your brand, get creative and mix your content up. Try a combination that works for you, i.e. product, then current affairs, then industry, then customer, then motivational quote…and so on. The key is keep it ‘social’ and encourage engagement
  4. IDENTIFY THE BEST TIME TO POST through analysis, establish when your target audience is online, and schedule your posts around this. There are general time guidelines which can be found online, however it really depends on your industry and your social media platform insight reports will allow you to track and identify when your audience is most active online

Options to Manual Posting

For our sanity – there are social media scheduling tools available! There are a range of software options available which allow you to schedule your social media posts, with image, text and hashtags as far ahead as you like. The software will then automatically publish your posts on the chosen day, at the chosen time, and on the chosen platform!

Social isn’t going away, and if you are not yet taking advantage of social media marketing to grow your business, you are going to get left behind!

Woya Digital is a small digital marketing agency made up of experts in our various fields. We believe in making business growth through digital marketing affordable for all businesses through our pay monthly marketing packages, with no upfront investment. Find out more about how we can support your business growth through digital marketing.