Does Social Media Affect SEO?

Does Social Media Affect SEO?

Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so.  Social media forms a large part of most business’ online presence and if it doesn’t, it should.

Organisations don’t need to manage a presence on every social media platform, but should definitely do so on platforms whereby their target customer would be or would expect them to be. This will have an onward impact on the overall business’ visibility through search engines (their SEO ranking) and so can combine to help elevate their content online, to gain competitive advantage.

SEO Basics

SEO is an acronym for Search Engine Optimisation. These three letters refer to the process of optimising a website or other online content for search engines to help improve their ranking (how high up they appear) on Search Engine Results Pages (SERPs) in order to increase their chances of their online listings being clicked on.

In order to judge where content should be ranked in search result listings, websites are constantly ‘crawled’ by automated programs that judge a site on its:

    • Theme or niche
    • Quality of content
    • Target audience and relevant audience
    • Usability
    • Authenticity

These factors all help the algorithm determine an SEO ranking and judge where to feature the content in the search engine listings and who to show them to. This can then be further influenced by Google Ads and further digital marketing tactics.

Business SEO vs Business Social Media

SEO is a continuous activity carried out on a business’ website, made up by 3 focus areas:

    • On-page SEO
    • Off-site SEO
    • Technical SEO

On-page SEO refers to the production of high-quality relevant content that is appropriate for the business’ industry, sector, products and services. It is achieved in part by the use of suitable keywords and phrases; normally those that users would look up on the search engine if they wanted to find something related to the brand in question. This presents the relevance of the site.

Off-site SEO is the presence of links to the site from genuine and high-authority websites in order to demonstrate their trustworthiness and authenticity.

Technical SEO is the focus of maximising usability, accessibility and performance of the website to improve user experience.

Social media platforms enable users to create and share content with others; widely considered the digital form of socialising. Social media channels are important marketing and communication tools with which to link with both potential and existing customer bases.

How Social Media Supports SEO

While content published on social media sites is ‘crawled’ and read by search engines, it is done so in a different way and doesn’t act as a primary factor in SEO ranking (unless perhaps there is no other mention of the company online and no dedicated website).

Social media content for a business influences the company’s overall SEO ranking in several ways:

External links back to the main business website

While social media profiles linking back to a brand website aren’t considered ‘high authority’ links, they do help prove to the search engine algorithm that they’re an extension of the brand’s presence online (although this is different for comment or link on a brand by the social media company itself, which would be considered high-authority).

This proves to the algorithm that a brand is being talked about, and in some cases recommended, by others and so it is considered relevant to certain audiences.

Reinforcement of brand presence

A business being mentioned or linked to anywhere externally is a positive factor for SEO as it proves the perceived trustworthiness and niche (or sector) the business operates in, to the algorithm. This reinforces how and when a business should be displayed in search engine rankings.

An organisation that is mentioned in numerous places online is likely to hold a much higher SEO ranking than one which has its own website but has no further mention on the internet.

Reinforcement of authenticity

Social media acts as a fantastic discussion tool for communities and where a business is mentioned, this discussion further proves that it is relevant for an audience. Where reviews or ratings are set up this helps demonstrate to the algorithm that genuine customers for the business exist, and so reinforces its authenticity.

Where there is a constant brand interaction with members of a social media channel, this too reiterates the genuine connection of the business with customers.

Strategising Social Media and SEO Marketing

Social media and SEO are separate disciplines within digital marketing, and there are certainly specialists in both. However both should be approached with the same focus – to ensure that they are in sync and complement each other.

Woya Digital’s expert team are able to offer advice and SEO and social media support, and can help ensure that both on-site, off-site and social media content all combine to best boost your chances of appearing as high as possible on SERPs – even before any paid advertising is considered. Get in touch and let’s talk through your business’ online idiosyncrasies – there’s lots that can be done!

Content Creation Tips for Every Step of Your Funnel

Content Creation Tips for Every Step of Your Funnel

When it comes to the art of digital marketing, we often work clients who haven’t heard of the terms we use and don’t necessarily know how to leverage each step of the customer experience to drive sales.

We have created this blog not only to explain why every step of your “funnel” needs to pack a content punch, but what it all means – and why it’s enormously valuable for you to understand as a business owner.

You hear a lot about content creation, particularly in this visually focused age where innovative graphics are the norm, however content isn’t just for marketing and sales. It’s also about building relationships and trust with your customers, establishing yourself as an expert in your field, as well as encouraging engagement and growing brand advocates.

Why a Content Strategy is a Secret Business Weapon

To kick things off, we’d like to introduce the concept of a content strategy. It sounds pretty serious, but doesn’t have to be mind-blowingly complicated, and you can start with a short-term calendar of content and build on it as you go – or dive right in with a strategy that covers the next 12 months!

Strategising is the key to all great marketing.

Think about:

  • What do you want customers to think of when they think of you?
  • What values does your brand stand for?
  • Who is your key customer, and what sort of content resonates with them?
  • Where do they look for information? What mediums will help you meet your customer on his or her own terms?

In essence, a content strategy means that you have worked out your key business priorities, and put energy into fleshing out those objectives to identify how you’re going to go about content creation that will help you reach your audience, step-by-step. But, circling back, you can’t create a content strategy until you have established your funnel!

The word “sales funnel” always sound a little cold. Still, the reality is that every brand, every business, every company that engages in any sales and marketing does have a funnel; even if they don’t realise it!

The funnel is the journey your customer goes through, from first hearing your name, to becoming a loyal follower.  This theoretical funnel is made up of specific steps that your customer will move through, but the key is to focus on each step individually and for the purpose of content creation, create content to nurture and move your customer on to the next step in the process.

How are Funnels Essential to Driving Business Growth?

As an example, we’re going to work through a sales funnel, to illustrate what that customer experience might look like.

  1. To start with, we’re not going to try and force a customer into buying a product (nor would that work!). Instead, we’re going to introduce ourselves, establish a presence, and get our name out there to build awareness.
  1. Next up, we want that customer to consider us as their next port of call when they need something. Alternatively, we tell them what problems we solve, and establish ourselves as the experts who can help.
  1. Yep, that’s right; all businesses are real people, with real personalities, and real thoughts. Engagement isn’t just telling people who you are, but listening to them! Ask your audience what they like, what they don’t, what they think, how they feel – get a  conversation started that values any contribution they would like to make.
  1. So, you’ve connected with a customer, and they’ve bought a product. Great news! The next step is just as important as everything that’s come before – retention. You don’t work this hard to sell one product, or one service, to one person. You want them to rely on you to deliver the good stuff and keep coming back for more.
  1. Once you’ve reached this stage, it’s essential to retain that customer and to connect with them at the right level to cement your relationship. This stage is about your customer becoming your advocate, and being happy to share their positive experiences with other potential new customers; who start right at the beginning of your funnel.

So, this is a very brief rundown of the critical steps in the funnel, and why you need to build up through the stages to secure sales.

Why Skipping Content Creation at any Funnel Stage is Disastrous

You probably see where we’re going here; EVERY step of the funnel is fundamental.

Content creation doesn’t solely mean videos, website content, newsletters, follow-ups, messages, social media images, blogs, emails, marketing ads. It is all of these things, working cohesively to engage with your ideal customer base, and showcase what you have to offer.

Once you have established your funnel, what you’re doing is breaking down the steps that every customer will take before they decide to spend their hard-earned cash with your business, and then afterwards too. Your content creation strategy should be built around your funnel, and the funnel provides you with a good framework from which to work and help you to make sure that you deliver valuable, interesting, engaging content at every touchpoint.

How to Create Great Content at Every Stage of Your Funnel

It’s easy to use phrases like ‘content strategy’ and ‘sales funnel’ – but for a lot of businesses, particularly SMEs who perhaps don’t have a marketing guru on their team, it’s not always quite so obvious or straightforward.

This information is to help you create a standout content strategy and guide you in your content creation, so let’s work through each step of the funnel, and think about what content we might create that would help us work towards those overarching objectives.

  1. The top of the funnel – ATTRACT – Build Awareness

Building awareness means you want to increase the visibility of your brand. This is not a step for pushing sales, but rather for introducing your business, sharing advice or solutions, and generating leads.

  1. Publish blogs to educate, guide and provide solutions to problems
  2. Share social media posts with tips or info
  3. Share ‘how to’ videos
  4. Share checklists
  5. Create downloadable guides with lead generation forms
  6. Share a signup for your newsletter with lead generation forms

Step Two – CONVERT

In this step you want your customer to consider using your brand. It establishes you as the business that can solve a problem (even if it’s a problem they didn’t realise existed!).

  1. Make good use of CTAs (Calls to Action) – make it easy for your customer to ask you a question, learn more, download a guide, and send you a message. One-click is ideal!
  2. Focus on your website, populating it with relevant, informative content.
  3. Think about SEO, and optimise every element of your digital presence to make it easier to find, and higher ranked
  4. Invite customers in the door to get to know you, with blog posts that explain what you can offer
  5. Keep creating engaging social media posts

Step Three – ENGAGE

Now we’re in the conversion stage of the funnel – you’ve worked consistently to reach this point, so let’s keep going!

Here we need to solidify everything your customer knows about you, and leave no doubt that you’re the business they need.

  1. Concentrate on your website UX (user experience) – how many buttons do they need to press to add something to their cart?
  2. How quickly can they find the information they need?
  3. Do you have a published FAQs page with all the critical answers about delivery lead times, packaging, payment terms and anything else relevant to your business?
  4. Do you make it easy for a customer to sign up, register, or buy? Use CTA buttons, instant links, and make sure the content and pop-ups at every stage of that process are perfectly aligned with the brand image you have created.
  5. Do you have a mobile optimised version of your website? Can customers buy something from you with one-click through social media?
  6. Can customers purchase directly through social media – are you set up for social commerce?

Step Four – SELL

Here we’re building on that established relationship and creating brand loyalty

  1. Make sure your customer is happy with their purchase. Send an email, pop them a message, or give them a call (depending on your business and what makes sense!).
  2. Request feedback or a review – everyone likes to be asked for an opinion!
  3. Use email marketing to stay in touch, and allow your customer to connect with you again.
  4. Keep on delivering useful content; think about blog posts, new product or service launches, sharing interesting social media content, and keeping that interest alive.
  5. Always pay attention to reviews and feedback you receive. Be honest, keep it public, and never be tempted to brush off a bad review because how you react will define whether you reach the next stage of the funnel.

Step Five – CONNECT – Customers That Advocate for You

Once you’ve turned a potential lead into a customer, you then want them to become an advocate, and cement their brand loyalty.

You want your customers to love what you do, and to be proud to buy from your business. Delighting customers is an excellent way to expand your reach and connect with more like-minded people.

  1. Think about customer loyalty; do you add value to their experience, by sharing content, links or opportunities that you think they’ll be interested in?
  2. Can you build a community that will make this customer feel that they’re a valued part of something?
  3. Use emails and social media to keep them informed, continue to engage, and perhaps create special offers or exclusive services that only your established loyal customers receive.
  4. Reward customers who share your products by using giveaways or competitions, ask them to share their experiences and be sure to give them something back in return.

What’s interesting is that, at every step of the funnel, the goal isn’t brand marketing. It isn’t pushing products, selling at knockdown prices, or piling a budget into digital ads (although all of these things have their place on the broader marketing framework!)  This is about content creation and engagement that sings for your brand, makes customers want to buy from you, and establishes your position in the market as a reliable, personable, expert brand.

For more information and advice about creating a killer content strategy, and making every step of your funnel work hard for its place, contact the Woya Digital team.

Freshly Launched ‘Facebook Business Suite’

Freshly Launched ‘Facebook Business Suite’

If you have the ‘Pages’ app installed on your phone or spend time in Facebook’s scheduling and publishing tools, you’ll have noticed a big change – gone is the yellow and orange Pages functionality and in is the new, blue, professional looking Facebook Business Suite.

Facebook remains one of the biggest marketing tools for businesses of all types, shapes and sizes, and with the company now also owning Instagram, the stakes have been raised even higher. Business Suite is the latest development in Facebook’s professional offerings for companies, and it’s one you’ll need to get round asap if you work in the digital marketing, social media or advertising space.

So who, what, when, where, why? Let’s break it down…

Who Needs Facebook Business Suite?

… anyone who runs a business Facebook Page – but it’s not a case of physically having to make the effort to go and install it and start working with it; it’s already there!

What was the ‘Pages’ functionality on Facebook (usually on your smartphone or device as a separate app, or in the menu section of your Facebook feed) has been automatically replaced with Facebook Business Suite. If yours hasn’t yet, stay tuned – it’s being rolled out across all territories over the space of a few weeks, so should be with you soon.

Instagram advertising and business management, including insights, can also now be accessed from Facebook (they own Instagram, after all) – so if you run an Instagram account that’s either a Creator or Business category account, you too will need Business Suite.

What Does FB Business Suite Do?

Business Suite intends to act as a ‘one stop shop’ for all of a business’ social media marketing needs; hosting all functionality in one place for both Facebook and Instagram’s business tools. Once your Facebook and Instagram accounts are linked, all messages, insights, sponsorship opportunities and page details will sit within Facebook Business Suite.

It’s expected that Business Suite will grow and expand its functionality over the next few weeks and months, but for now, its functionality includes (but is not limited to):

  • Basic Facebook Page admin – including changes and updates to existing information
  • Scheduling and Publishing functionality – to allow you to post to your business Page and to plan content ahead of time. For the first time this includes scheduling to your Instagram account, which has long been something only achievable through the use of third party apps for Instagram users, so will be a real help to those managing a busy presence on the platform!
  • Advertising management – including the planning, amending and payment of adverts across both Facebook and Instagram
  • Messages – to and from those engaging with your Page, including automated responses and common ‘FAQ’ functionality
  • Insights and analytics – on your audience, content and performance across both Facebook and Instagram

Whilst Business Suite does everything Pages did, it adds in the same capabilities for Instagram too. This truly integrates the two social media channels to allow each to be planned for, published to and analysed in a way that doesn’t involve having to switch back and forth between different apps, platforms and statistics, and datasets.

Where Can I find Business Suite?

It’s currently being rolled out across all territories, so don’t panic if you don’t have it just yet – it’ll be on its way!

If you use the Pages app on a smartphone or device, it will be automatically replaced with FB Business Suite at its next update, if it hasn’t been already. If you don’t have the app but would like to, it can be downloaded now from both the Apple App Store and Google Play Store (provided its available in your country or territory – if not, download Pages and wait for the update).

If you use Pages through the desktop version of Facebook, click through to your Pages and when available, you will be prompted to enter Facebook Business Suite and start looking through the new features and functionality.

If you visit business.facebook.com to manage your social media marketing for Facebook, you’ll find this now automatically redirects to Facebook Business Suite.

How Does Facebook Business Suite Impact Me?

Business Suite is the newest functionality Facebook has to offer for businesses, so if you use Facebook or Instagram as a business, you’ll be forced to use it. This isn’t a bad thing – the functionality is easy to use and much improved upon previous iterations of its business offerings – but it will take some getting used to – as any change on social media does.

As you’ll find once you start using it, Business Suite streamlines both Facebook and Instagram’s business functions and makes things easier to navigate than ever before. With clearer analytics and enhanced functionality, it makes growing and developing your online business presence simpler and faster.

…What’s This We Hear About Whatsapp?

If you have a Whatsapp Business Account and use the Whatsapp Business app, you can sync your account with Facebook Business Suite. At the moment, analytics and messaging functionality is minimal (Facebook don’t own Whatsapp, but they work with them) as the companies develop more systems together.

It can only improve from here!

The best way to get started with Facebook Business Suite is to access it and start having a play around, but if you’d like more info or support on how best to optimise your social media marketing, get in touch – our team at Woya Digital would love to have a chat!

Facebook Hashtags have made a Comeback

Facebook Hashtags have made a Comeback

Have you recently started noticing Facebook posts that now include a collection of #hashtags? A new update introduced in July 2020 means Facebook hashtags have made a big comeback and effective usage on the platform can aid businesses massively in their visibility – but are you using them?

The History of Facebook Hashtags

Facebook hashtags were introduced in 2013 – several years after they’d gained popularity as a social media marketing tool on other networks. After launch, they were used similarly to platforms such as Twitter and Instagram: with related words and phrases being hashtagged and inputted directly after the intended caption or post.

However, with the lack of analytics and insights demonstrating a heightened ‘reach’ of posts using hashtags, the value of the use of them wasn’t readily obvious to brands, businesses or influencers – and so the use of them decreased rapidly in popularity. An update to Facebook hashtags was made in 2016, but it failed to communicate effectively to businesses the value behind using hashtags, and so they remained scarcely used.

How Facebook Hashtags Differ From Other Platforms

The main difference between Facebook hashtags and those used on other social media networks is the aesthetic of them – they stand out. You can click through hashtags and view other related content just as you can on other channels.

Broadly though, Facebook hashtags work in the same way as they do on other social media platforms and so when used correctly, are a beneficial organic marketing tool.

What’s Changed With Facebook Hashtags?

The latest update to Facebook hashtags encourages users to post with them to better extend the organic reach of posts. Business users will now find they’re targeted with hints and tips to help and encourage the use of hashtags, and demonstrate how they work to link posts to related content and the larger ‘conversation’.

When creating a Facebook post, typing a # symbol followed by the first few characters now allows the network to pre-populate a dropdown menu of related hashtags that are currently being posted about or have relevant content.

When creating posts in Facebook Scheduler however, each hashtag pre-population drop down option actually indicates how popular and how established each hashtag it is on Facebook – so that users aren’t relying on the popularity of use of hashtags on other platforms (ie. Instagram) to match it.

How To Best Use Facebook Hashtags

Facebook hashtags should be used in a similar way to other platforms, but not exactly the same way. Try the following tips to best extend your reach using hashtags on Facebook:

  • Research your hashtags on Facebook and use a variety of them, differing in popularity. Extremely established and very heavily used hashtags will, just like on Instagram, find your post getting lost – so mix it up. Experiment and find what works best for you.
  • Establish your own unique hashtag and use it for each of your posts. (like in Instagram)
  • Stay savvy! Research hashtags before you use them, in case you inadvertently link to content you don’t want to be associated with. Never assume any word or phrase is ‘safe’ or relevant.
  • Include your hashtags in your actual post and NOT in the first comment (as often done on Instagram). This is because when someone hits ‘Share’ on your post, your hashtags will be lost.
  • The amount of hashtags you can use on Facebook is currently unlimited – but that doesn’t mean you should fill a post with them. Instead stick to an appropriate number of related and appropriate hashtags.
  • In order to find relevant hashtags for your business, content and audience, the Facebook hashtag feed pages are the best place to research. They allow you to search tags and look through the current related content, so that you’re able to identify the best possible niches for your posts to sit within.

What About ‘The Algorithm’?

We all know about the ‘algorithm’ of social media networks, and that they chop and change and fluctuate the reach and popularity of posts. It’s true that there are programs and algorithms working ‘behind the scenes’ on Facebook as there are on all social media channels, but it’s not something that businesses need to overly stress about.

Instead, focus on doing things ‘right’ and taking the time on each post to tailor it to the relevant platform and audience – using appropriate and relevant hashtags.

Need Social Media Marketing Support?

If you could do with a helping hand on Facebook or any other social media network, give us a call or drop us a line at Woya Digital. Social media platforms are constantly changing and developing; but as with any industry, there are experts, and experts can transform your marketing online.

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

Are You Using Facebook Creator Studio?

Are You Using Facebook Creator Studio?

You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help with small business growth and social media presence? Read on …

What is Facebook Creator Studio?

Facebook Creator Studio is a one-stop-shop for the management of Facebook Page content. It acts in place of the existing Facebook Publishing Tools, Facebook Ad Manager and Facebook Pages App so that everything to do with your Facebook content can be managed from one place.

How do I find It?

Facebook Creator Studio is being rolled out gradually across different counties and territories, so although some accounts will automatically direct you to it when you click your Facebook Publishing Tools link, others won’t.

If you attempt to manage your Publishing Tools and find that you don’t yet have automatic access, simply type ‘Creator Studio’ into the Facebook search bar to find it. If you’re still unable to access it, don’t worry: it may just be that it’s not yet been rolled out to your account.

How is it Different to Existing Management Tools?

Historically, Facebook’s page management tools have been split into several different apps and places; accessible either through the usual desktop Facebook site or a standalone Facebook app that interlinks with your Facebook account. Whilst some recent integration has seen Instagram ads become more aligned with Facebook’s own Ad Manager (facilitating the management of both from one single place), there has never before been one single point of management for all of a business’ content across both Facebook and Instagram.

Facebook Creator Studio gives consistency to the management of a business’ social media marketing no matter the size or type of company – it offers the same opportunity for small business growth as it does a large corporation, albeit they may not quite be matched in terms of advertising budget. Creator Studio combines, aligns and simplifies Facebook page content management tools for businesses.

Despite being more streamlined than its predecessors, it does have more options and facilities than previous tools. Notably, it holds the ability for the user to upload, manage and schedule all content across both Facebook and Instagram from a single place – something for which a large degree of small business marketers and social media managers have previously used (and often paid for) third party websites and apps. Indeed, this update is so comprehensive that it’s a possibility we see some third-party programs no longer needed, as users move across to Facebook Creator Studio.

What can Creator Studio do for Video Content?

Gone are the days when video content was considered a ‘nice to have’ marketing perk for big businesses who splashed cash on professional production. Facebook Creator Studio has moved with the times and made it easier than ever for businesses to manage their videos. A content library acts as a central video storage location and allows users to upload and schedule videos across any pages within which they hold an administrative role. Multiple videos can also be uploaded at the same time.

Videos can be used in page Stories, both on Facebook and Instagram.

What Insights does Creator Studio offer?

Facebook Creator Studio amalgamates all insights from both a business’ Facebook and Instagram presence, as well as allowing the user to split them out and see them separately. Insights available on Facebook Creator Studio include, although are not limited to:

  • Performancethe views, likes, reactions, comments and overall engagement on all content across pages and cross-posted
  • Audienceinsights into the audience who are viewing a page’s content – their age demographics, locations, languages spoken and read, and the interests they hold and engage with on Facebook and Instagram
  • Loyalty ­­– track the consumer behaviour of the audience viewing and engaging with your content, including their following habits, viewing and re-watching, what they engage with the most, and how often they return to engage with your content
  • Earnings – track the monetisation and income of content that includes ad content – such as videos with ad breaks within

Will it help me Monetise my Content?

Any business looking to monetise their content across social media; be that directly through advertising or indirectly through other purchase behaviour; are able to explore and venture into new ways of doing so through Facebook Creator Studio.

This includes ad breaks in video content (similar to YouTube), brand collaboration opportunities and community partner payouts. For the first time, larger businesses are able to target, communicate and negotiate with smaller brands to work with them and advertise alongside them without having to fork out for hefty agency fees. This is ground not yet covered by any standalone social media network, but instead only by specific brand advertising agencies and businesses.

All income and monetisation through Facebook and Instagram can be held and managed in one place within Facebook Creator Studio, allowing for flexible monetisation and a diversification of income within a portfolio.

Does my Small Business need Creator Studio?

Yes! However, if you don’t start using it soon, you’ll be moved to it for your Facebook Pages management anyway!

There is also a handy App (available for free on the App Store and Google Play) for use as an on-the-go management tool – allowing you to respond to queries and messages, oversee your monetisation and income and manage your scheduled and published posts right from your mobile device without having to switch between apps or wait to access a computer to use the desktop version of the Facebook website.

Facebook Creator Studio has some fantastic functionality already, and there’s undoubtedly more to come as updates are released. If you have not yet checked it out, we suggest taking a look and familiarising yourself!

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! If you’re looking for affordable digital marketing support for your small business, get in touch for a persona chat!

All About New Instagram Reels

All About New Instagram Reels

Every so often, the big social media channels drop a new feature that changes the way the platform can work for users and businesses. The latest, this week, is Instagram Reels – a bold new feature to Instagram, similar to another major social media network.

What Are Instagram Reels?

Reels allow you to record and edit 15-second multi-clip videos set to music or audio, with effects and tools, that play on repeat. Sound familiar?

It’s essentially the premise of TikTok, but allows Instagram users the same functionality without them or their audience having to download and sign up for a completely separate app, and into a different social media network. The video content is filmed and edited within the Instagram app, or uploaded from your mobile, as with any other Instagram content, with the same access to sticker, GIF and music usage.

Previously Added Instagram Features

When Instagram launched, it began simply as a photo-sharing platform, with images limited to the little squares that have since become so synonymous with the social media network. Since then, feature updates have included:

  • Boomerang – the looped three second videos that now see glasses of champagne clinked all over feeds
  • Stories – essentially the same as Snapchat Stories, full-screen length content that expires after 24hrs
  • Close Friends – the management of privacy levels within content posting

All have contributed to the business growth and social media strategy of small businesses.

Should Businesses be Using Instagram Reels?

Whilst Reels are yet to be proven in terms of business growth and marketing effectiveness, there’s certainly no harm in trying them out and seeing how they work best for your small business. If you already have content posted on TikTok, this can be re-purposed for Reels, and if not, now’s the time to try it out!

What Should Businesses Post on Instagram Reels?

It may not be immediately apparent as how to best use Reels for business purposes, but there are lots of options available – and cheaply too.

Try a quick product/service showcase, tips on usage of your product, facts on your brand and/or a brief introduction to members of your team. Instagram Reels will also work well as teaser trailers for upcoming products, announcements or events.

Are Reels Available Everywhere?

Reels rolled out first in the US, and within days were available across 50 countries. This is far from everywhere just yet, but it’s likely we’ll see it launch across the remaining countries over the next few weeks.

It’s worth noting here that the rollout of Instagram Reels shouldn’t be affected by the potential outlawing of TikTok in some countries – this is a separate issue and involves the data sharing of users rather than their content.

Why Should Small Businesses Use Instagram Reels?

Here is an additional new way for you to connect and engage with your audience on a platform that already has a massive following.

Reels presents an opportunity for small businesses with an already established Instagram presence to showcase and re-purpose content in a new way. As Instagram Reels grow in popularity and are more widely utilised, there will be an expectation for brands to ‘go with the flow’ and use them too.

Instagram Reels are still very new, so there’s plenty of time to learn – and no time like the present! A more detailed overview of the main Reels tools can be found on Instagrams announcement post.

Woya Digital is making business growth through digital marketing affordable for any business through our pay monthly marketing packages, with no upfront investment! Looking for support with your social media marketing? Check out our pay monthly social media packages,