Search Marketing News & Tips
Latest SEO news from the Woya team.
View our latest SEO, digital marketing news and blogs. Search for articles relating to your interest. Blogs and regular content remains king with Google and Bing, get your tips and ideas for self improvement on you search marketing or website.
Blog Structure for Success
Many businesses reap the benefits of posting regular blogs to their website in order to keep a library of relevant brand content available online for their customers; both potential and existing. Routine blogging is also important to support SEO (Search Engine...
The Importance of SEO for Small Businesses
Search Engine Optimisation can seem like a daunting task for brands of all shapes, sizes and types. Big numbers and stupendous statistics often make a topic’s natural association reside with large, multinational corporations, but for SEO this is certainly not the case...
Does Blogging Help SEO?
The word blog is just 25 years old and the acronym SEO only a little less so – but both are now used daily by millions around the world as part of regular vernacular. Optimising content to best appeal to the programming algorithms behind search engines is a full-time...
How Many Words Should a Web Page Have for SEO
Businesses must work hard to ensure that their web content and digital presence ranks in the right places online for those looking for relevant terms, products and services through search engines (which themselves are ever-evolving and increasingly crowding as more...
The Benefits of an SEO Audit
What we know about Google’s search algorithm is that it changes almost daily, with up to 200 tweaks and amendments made every year. These constantly moving goalposts is why many businesses struggle to keep on top of their SEO – and why a regular SEO Audit is...
Google SEO Ranking Factors
Search engines present what they deem to be relevant search results to users looking up various keywords and phrases, and to do this, their automated algorithm programs ‘crawl’ web content continuously. These crawls pull up a variety of data and intelligence on...
The Importance of SEO Keywords
SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely...
On-Page and Technical SEO
Google processes over 8.5 billion searches every day. The rise of the internet as an everyday consumer tool has impacted hugely on business practices for firms of all shapes, sizes and types, and SEO is just one discipline that most simply cannot afford to ignore. SEO...
Does Social Media Affect SEO?
Digital marketing is a cornerstone of all marketing activity for modern businesses – and social media perhaps even more so. Social media forms a large part of most business’ online presence and if it doesn’t, it should. Organisations don’t need to manage a presence...