Marketing Tips and News
View our latest digital marketing news and blogs. Search for articles relating to your interest.
Content Creation Tips for Every Step of Your Funnel
When it comes to the art of digital marketing, we often work clients who haven't heard of the terms we use and don't necessarily know how to leverage each step of the customer experience to drive sales. We have created this blog not only to explain why every step of...
10 Top Social Media Trends for 2021
As the exponential growth of social media and its presence in our everyday lives continues on a sky-high trajectory, the question we've heard asked many times over the past few months is - how long can it continue? 2020 has been extraordinary in many ways. As our...
How to Respond to Negative Google Reviews
For modern businesses, negative Google reviews can feel like their make or break - but how you respond and manage bad reviews, determines the potential impact. It is vital to have a review strategy in place, so let's look at what marketing tactics you can use to...
Google Reviews And Your Local Business
Google is a big beast – the most visited search engine in the world, it processes 3.5 billion searches every day and is increasing by about 10% year-on-year. You may think your small, locally-focused business can't really benefit from Google, but the truth is, it...
Business Website Hosting and Security
As digital marketing experts, the Woya Digital team knows that just about every business in every market, in every sector in the world needs a website. Not just any old website either - it needs to function correctly, be safe and secure, and provide a fantastic user...
Freshly Launched ‘Facebook Business Suite’
If you have the ‘Pages’ app installed on your phone or spend time in Facebook’s scheduling and publishing tools, you’ll have noticed a big change – gone is the yellow and orange Pages functionality and in is the new, blue, professional looking Facebook Business Suite....
Facebook Hashtags have made a Comeback
Have you recently started noticing Facebook posts that now include a collection of #hashtags? A new update introduced in July 2020 means Facebook hashtags have made a big comeback and effective usage on the platform can aid businesses massively in their visibility -...
Are You Using Facebook Creator Studio?
You may not even be aware of it yet, but Facebook Creator Studio is the latest update for ‘Page’ owners and administrators who use Facebook and/or Instagram for their small business social media management and marketing. So who has it, what is it and how can it help...
The Importance Of Google My Business For Local Business Marketing
Small, local business marketing can be challenging - it can so often feel like your message is lost, in the ether of big-budget firms investing heavily in ad campaigns and influencer sponsorship. Interestingly, the biggest of the big corporations has designed it's own...