Search Marketing News & Tips
Latest SEO news from the Woya team.
View our latest SEO, digital marketing news and blogs. Search for articles relating to your interest. Blogs and regular content remains king with Google and Bing, get your tips and ideas for self improvement on you search marketing or website.
Understanding Your SEO Analysis Report
SEO has almost become a buzzword acronym amongst some businesses, insisting that they’ve ‘done it’ and that because they can be relatively easily found online that their efforts have been fruitful. In truth, SEO is a constantly moving and shifting activity and one in...
What Is The Google Algorithm, and How Does It Work?
Businesses worldwide are competing to rank highly on Google search and other search engines, and the internet is full of tips for ranking number one on SERPs (Search Engine Results Pages), SEO tips and tricks and ways to influence the Google search algorithm...
Why Duplicate Content is Bad for SEO
Navigating SEO can be a tricky job for businesses, particularly if there isn’t the resource in-house to focus on digital marketing full-time. We support organisations of all shapes, types and sizes to grow their organic digital presence, increase their search...
What is Google Indexing in SEO?
Businesses simply can’t afford for their website to not be listed on Google. With the Google search giant processing over 99,000 searches every single second, the potential is extremely important. But for Google search results to list a website or page, it must first...
Why You Must Include Long Tail Keywords In Your SEO Strategy
Search Engine Optimisation (SEO) is not just a ‘nice to have’ marketing tool for businesses presenting online - it’s not an option! Showing up in the right place at the right time digitally for customers searching online, is critical for any organisation wishing to...
How Do Search Engines Work?
Just about the whole world now relies on online search engines to look up information, compare products and services, and search for ... anything really! To ‘Google’ has become a verb, the behaviour of looking something up online has become the norm for many in the...
What is Search Intent in SEO, and Why Does It Matter?
The practice of SEO (Search Engine Optimization) is growing ever more comprehensive as the programming and algorithms behind search engines become cleverer and more complex. At the heart of this all is the need for search engines to present the most relevant possible...
How to Create a Simple SEO Content Strategy
Search Engine Optimisation (SEO) is an ever-changing discipline that requires continued activity and effort in order for businesses to remain at its forefront. With over 3.8 million searches happening on Google per minute worldwide, businesses who need to gain and...
Business Growth Marketing Tips for 2023
There are lots of things that you can do on the marketing front to tackle the last few months of 2022 and the new year ahead with the best possible chances of optimising business growth. The team at Woya suggest you follow these top business growth marketing tips and...