// Search Marketing News

Why SEO is Critical for Your Online Business Growth

Why SEO is Critical for Your Online Business Growth

Small business marketing is often a case of having to pick and choose which strategies to implement and campaigns to operate within a tight budget and without a great deal of resource. Yet the real investment to be made in online marketing and business development is...

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The Importance of a Great Website User Experience

The Importance of a Great Website User Experience

Having an online business presence is imperative, but just having a website is not enough - your website must deliver everything users are looking for when they visit it (or they will just leave the site). It is essential that your website design and content provides...

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September 2020 – Mobile Friendly Website Cut-Off Date

September 2020 – Mobile Friendly Website Cut-Off Date

It’s news to no one: the world, and the world wide web, is mobile. More of us than ever have global information at our fingertips and in our back pockets in the form of smartphones and internet-connected tablets. It should be a given that websites are enabled to...

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Data Privacy Day

Data Privacy Day

Data Privacy is a key issue around the world now as we increasingly rely on technology and incorporate it into our daily lives, sharing more of ourselves online than ever before. The information that others unrelated to you are able to access on you, is likely a lot...

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Get To Know Your Customers Day

Get To Know Your Customers Day

Life is busy for business owners and one day rolls into the next; so it’s important that we step back and take stock once in a while. We need to re-assess priorities and ensure our ship is continuing to sail in the right direction. It is crucial for business owners to...

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The Importance of Ranking in the Google Local Pack

The Importance of Ranking in the Google Local Pack

UPDATED 2022 VERSION To ‘Google’ is now officially a verb worldwide, and for brands, it’s an imperative one. If your business can’t be found on Google, your customers (both existing and potential customers) can’t find you. In a world of quick searches and a reliance...

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Small Business Social Media Marketing Strategy

Small Business Social Media Marketing Strategy

Social media platforms provide a fantastic opportunity for small business growth, however a considered plan is required to really optimise what they have to offer. We've put together this blog as a "Where to start" for business owners with their small business social...

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Local Citations to put your Business on the (Google) Map

Local Citations to put your Business on the (Google) Map

Businesses (especially smaller ones) have to do whatever they can to get their name heard, and with the internet providing everyone the opportunity to carve out their own little space online, it can often be difficult to stand out from the crowd. When targeting...

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