// Search Marketing News
Google MUM Algorithm Update
The latest major update to the Google algorithm is known as Google MUM – and the Woya search engine gurus help explain the basics of what it is, what it does, and how businesses should update their practices to facilitate it. What are Algorithm Updates? What’s...
TCR UK Establishes Marketing Partnership with SEO Agency Woya Digital
In a move that will improve online visibility and increase audience numbers for the TCR UK Championship, a partnership has been secured with specialist search marketing and SEO agency Woya Digital. Organisers are confident that an increase in search engine rankings...
Blog Structure for Success
Many businesses reap the benefits of posting regular blogs to their website in order to keep a library of relevant brand content available online for their customers; both potential and existing. Routine blogging is also important to support SEO (Search Engine...
The Importance of SEO for Small Businesses
Search Engine Optimisation can seem like a daunting task for brands of all shapes, sizes and types. Big numbers and stupendous statistics often make a topic’s natural association reside with large, multinational corporations, but for SEO this is certainly not the case...
Does Blogging Help SEO?
The word blog is just 25 years old and the acronym SEO only a little less so – but both are now used daily by millions around the world as part of regular vernacular. Optimising content to best appeal to the programming algorithms behind search engines is a full-time...
How Many Words Should a Web Page Have for SEO
Businesses must work hard to ensure that their web content and digital presence ranks in the right places online for those looking for relevant terms, products and services through search engines (which themselves are ever-evolving and increasingly crowding as more...
The Benefits of an SEO Audit
What we know about Google’s search algorithm is that it changes almost daily, with up to 200 tweaks and amendments made every year. These constantly moving goalposts is why many businesses struggle to keep on top of their SEO – and why a regular SEO Audit is...
Google SEO Ranking Factors
Search engines present what they deem to be relevant search results to users looking up various keywords and phrases, and to do this, their automated algorithm programs ‘crawl’ web content continuously. These crawls pull up a variety of data and intelligence on...
The Importance of SEO Keywords
SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely...