Employee Spotlight: Meet Lore, Our SEO Manager

by Ian | 30 Jul 2025 | SEO

Reading Time: 2 minutes

At Woya Digital, we’re proud to have a team of experts who bring dedication, curiosity, and a drive for results to everything they do. Today, we’re spotlighting Lore Defruyt, our brilliant SEO Manager. With her data-led mindset, deep technical knowledge, and love for learning, Lore plays a pivotal role in helping our clients grow through smart, strategic search engine optimisation.

Lore Defruyt - SEO Manager - Woya Digital

1. What’s one digital marketing trend or tool you’re excited about?

A tool I use almost daily is the SEO Pro Chrome Extension by Marketing Syrup. It’s incredibly helpful for fast on-page and technical SEO checks, everything you need in one view. It’s a go-to in my workflow.

2. What’s the most exciting part of your role at Woya and why does it get you fired up?

I love collaborating with the team on SEO strategy and getting into the data. Keyword research, reviewing SERP performance in Google Search Console, digging into GA4 engagement reports, it all feeds into building smarter, stronger strategies. I also enjoy experimenting with ChatGPT and other AI tools to improve efficiency and spark new ideas.

3. If you had to explain SEO to your family in one sentence, what would you say?

It’s about improving your website, its content, technical performance, and credibility, so that Google wants to show it to people searching for what you offer.

4. What’s one digital trend you think every business should be paying attention to right now?

Definitely AI-powered search and the shift towards zero-click results, also known as The Great Decoupling. It’s changing how users interact with search, which makes strong foundational SEO, clear content, and EEAT signals more important than ever. Here’s a good explainer.

5. What’s a typical day like for you and what’s never typical about it?

No two days are quite the same. I start by reading up on the latest SEO news, then dive into performance reviews, keyword research, and competitor analysis. I often run technical audits using tools like Screaming Frog and Dragon Metrics. Whether I’m working on strategy or collaborating with the team, my day is always shaped by the goal of helping clients grow.

6. If Woya had a team playlist, what song would you add and why?

Be the One by Dua Lipa. It’s upbeat, energising, and perfect for getting in the zone when working on content or optimisations.

SEO and Digital Marketing Experts, Woya Digital, Lean Into Niche Financial Services Specialism

by Ian | 23 Jul 2025 | SEO

Reading Time: < 1 minute

Leading UK SEO, digital PR and digital marketing agency, Woya Digital, has leveraged its years of experience supporting clients in the accounting, wealth management, and financial services sectors to further focus in these areas, providing unparalleled expertise and firsthand knowledge of the challenges faced by client businesses.

Read more as published in Business Insider.

Understanding AI Overviews and Their Impact on SEO

by Natalie Karr | 15 Jul 2025 | SEO

Reading Time: 4 minutes

After years of relying on the same methods, digital marketing agencies and businesses are now being challenged to pivot and adapt (some more quickly than others, depending on their existing strategies).

At the heart of this shift is AI search, currently dominating the conversation in digital marketing circles.

This shift has and continues to generate considerable uncertainty, leading to concern for many clients. Much of this anxiety stems from misconceptions or a lack of clear understanding.

To address this, we’ve put together this simple overview to clearly explain what AI search is, how it’s reshaping search marketing, its impact on SEO practices, and the practical steps that can be taken at this stage to remain competitive right now.

What Are AI Overviews?

AI Overviews represent Google’s innovative approach to delivering search results by using artificial intelligence to generate concise summaries, directly within the search results page.

This AI-powered LLM feature leverages sophisticated language models to provide instant, contextually relevant answers to user queries.

Where and How AI Overviews Appear:

AI Overviews appear prominently at the very top of search results, above traditional organic listings.
Visually, they resemble enhanced featured snippets or brief summaries, with an aim to quickly inform users without requiring additional clicks through to websites.
They include citations and links to relevant web pages, facilitating deeper exploration if needed.

AI Overviews first started showing up for more complex questions but now they’re popping up more regularly, showing that Google’s really leaning into an ‘AI-first’ approach where quick, clear answers take priority.

How Do AI Overviews Work?

Google’s AI Overviews use the Search Generative Experience (SGE), combining advanced language models (LLMs) and traditional search index data.

When users type a question in search, Google’s AI rapidly interprets the intent, synthesises data from authoritative web sources, and generates concise answers.

The process involves:

Query Analysis: Identifying exact user intent and nuances behind queries searches.
Content Gathering: Extracting relevant, authoritative content from indexed sources.
Dynamic Synthesis: Generating succinct, accurate responses using natural language.
Continuous Adaptation: Regularly updating and evolving the content based on new information and user interaction.

This means content creators need to focus less on just getting clicks and more on becoming trusted sources that Google’s AI will want to use.

How to Rank in AI Overviews, in Google Search Results

Ranking in AI Overviews marks a shift from traditional SEO practices. The fundamentals remain important, but the way they are applied is changing significantly.

1. The Importance of High-Quality, User-Centric Content

Google’s AI favours content that directly addresses users’ queries comprehensively and clearly.

Craft content that explicitly and simply answers user questions.
Ensure content is accurate, detailed, updated, and easily digestible.
Structure content logically, using clear headings, lists, and bullet points.

2. Authority Building is Crucial

Authority is now paramount. Google’s AI models give preference to sites demonstrating expertise, reliability, and topical depth.

Publish authoritative content regularly on focused topics.
Highlight your authors’ credentials and expertise.
Secure backlinks and mentions from trustworthy, respected sources.

This is a good time to highlight how Digital PR is now more important than ever when it comes to building authority online.

As Google’s AI overviews pull from sources it deems trustworthy and reputable, earning coverage and backlinks from well-known publications, industry blogs, and high-authority domains can make a huge difference. Digital PR not only improves your website’s authority signals in Google’s eyes but also increases your chances of being referenced in AI-generated summaries.

It’s no longer just about having great content, it’s about making sure that content is validated by other respected voices across the web. In short, digital PR amplifies your expertise and visibility, helping AI choose your content as a credible answer.

3. Keywords and Key Terms Still Matter

While exact keyword matches matter less, well-chosen semantic clusters and key phrases remain critical for signaling relevance.

Focus on intent-driven, natural-language keyword clusters.
Incorporate conversational phrases and commonly asked questions.
Ensure alignment across metadata, headings, and body text.

4. The Importance of Tracking Rankings and Impact

Traditional ranking metrics alone are insufficient; visibility within AI Overviews needs distinct tracking methods.

Monitor appearances in AI Overviews specifically.
Track shifts in visibility, citations, and zero-click traffic.
Use analytics to measure brand exposure beyond just organic click-throughs.

Is SEO Still Important?

YES, SEO remains fundamentally critical. AI search and AI Overviews don’t eliminate SEO; they amplify the need for well-executed SEO strategies.

Why SEO Remains Vital:

AI-generated summaries rely heavily on optimised, structured, authoritative content.
Even without clicks, SEO visibility significantly enhances brand authority and recognition.
Structured data and technically sound SEO provide foundational support for AI and traditional search results.

AI overviews aren’t replacing SEO; rather, they build upon robust SEO practices.

SEO strategies now must focus on:

Comprehensive content optimisation for both AI-driven and traditional search.
Strategic use of structured data and semantic relevance.
Ensuring authority, credibility, and content excellence.

Impact on User Behaviour & Organic Traffic

AI Overviews significantly impact user behaviour by delivering concise, accurate answers directly on Google’s results page. With simple questions answered upfront, many users no longer need to click through to websites, causing a shift in how organic traffic behaves.

Here are some key effects you’ll notice:

Higher Impressions, Fewer Clicks
Your content may frequently appear in AI Overviews, significantly boosting your overall visibility or impressions. Because these AI-generated answers satisfy basic user questions immediately however, fewer people click through to traditional organic results.

Lower Click-Through Rates (CTR)
Standard search listings, particularly content like FAQ pages, informational blog posts, and basic guides, often get pushed further down the page beneath AI summaries. As a result, even if your content still ranks highly in traditional results, you’ll likely experience a measurable decline in CTR.

Improved Visit Quality
Though overall click volumes might decrease, the quality of the users who do click through often improves. Users who bypass AI-generated summaries typically have stronger intent, seeking more detailed, in-depth information or specialised services. This means these visitors are often more engaged and more likely to convert.

This shift is driving substantial changes in SEO and content strategies. Businesses must now pivot toward creating more authoritative, in-depth content designed to capture high-intent users who move beyond initial AI Overviews in search of deeper insights or actionable solutions.

Staying Competitive in AI-Driven Search

For sectors like financial services, healthcare, and businesses where trust and expertise are critical, AI-driven changes to search are a significant evolution, but not a disruption to SEO fundamentals.

Users increasingly expect instant, relevant, and authoritative information, reinforcing the necessity for outstanding content and SEO practices.

To thrive:

Prioritise content quality and authoritative depth.
Adjust tracking methods to better capture AI-driven visibility.
Understand and leverage Google AI Ads strategically.
Continuously refine your SEO foundations to accommodate evolving AI trends.

At Woya Digital, we’re adapting to these shifts, ensuring our clients remain visible, credible, and competitive in the rapidly evolving search landscape.

Ready to adapt your strategy for AI-powered search? Contact us to discuss how Woya Digital can help you succeed.

The Benefits of Webinars for the Financial Services Industry

by Ian | 6 Sep 2024 | Finance, SEO

Reading Time: 7 minutes

Digital tools power the modern finance industry.

In fact, 80% of global financial businesses state that improving the quality of their digital experiences for customers is a crucial strategy. This is alongside another 80% of banks that are looking to accelerate their technological capabilities, signalling widespread uptake.

The key takeaway? The digital revolution has already begun, and it’s up to businesses to keep up.

One area that financial brands should be looking at in particular is digital communication, and how webinars for the financial services industry could better connect them to customers.

From generating new leads to enhancing brand authority, these remote seminars have simplified global reach.

Want to know more? We’ve got you. In this article, we’ll take a look at why webinars are so relevant within the finance industry and how SEO can help you get the most out of your online events.

What Are Webinars?

Webinars are basically the online version of seminars. A group of people come together using a digital platform (like Zoom, for example) to listen to a speaker – or speakers – discuss a specific topic.

In the world of finance, for example, you might host a B2B webinar on recent corporation tax changes or a B2C webinar discussing the relevance of cryptocurrencies in contemporary finance. Those are just a couple of off-the-bat ideas.

Rather than simply reading from a presentation in an hours-long monologue, financial services industry webinars focus on interactivity. Not only is it possible to see the host’s computer screen and follow their research or presentation, but there are also frequently:

- Question and answer sections
- Interactive polls
- An area to chat with other attendees

This dynamic way of sharing information makes webinars ideal for the finance industry, where clear communication is key.

When discussing complex topics, like legal regulations or tax, the ability to interact ensures the audience keeps up with the conversation, can pose questions, and stay engaged throughout. It also gives the host more feedback on whether all attendees have understood a certain topic, or whether a little more time is needed to explain the subject in further detail.

Webinars are an effective medium for educating clients, showing your thought leadership, and converting leads into paying customers by establishing clear competence in your field.

What Are the Benefits of Webinars for the Financial Services Industry?

Okay, so you know what a webinar is, but why is it important for financial businesses? We’ve dipped our toe into a few of the benefits already, but let’s take a look at what exactly you can gain from financial service industry webinars in closer detail.

Client Engagement and Education

If you’re looking to engage an intrigued audience, webinars are the way to go. You can use a variety of mediums to keep your leads hooked, from pre-prepared videos and presentations to interactive Q&As.

This isn’t just relevant to the topic at hand, either. By fully engaging your audience, you begin to nurture your leads, building relationships based on interactive discussions and a mutual interest in finance (be it from the business or the customer’s perspective). This strengthens trust, gives insights into your brand, and sows the seed that you’re a reliable business to work with.

Converting Leads into Clients

For attendees who have spent some time in your marketing funnel and are on the cusp of converting, webinars provide the perfect final digital touchpoint. You put a face to the business and give your leads a chance to talk with you directly.

You also have the chance to offer additional resources, talk about how you can help individual leads, and impress with your financial knowledge. Through these techniques, you clearly display your business capabilities and prove why you’re the right team for their financial needs.

Cost-Effectiveness and Reach

As an effective way of nurturing and converting leads, webinars are incredibly cost-effective. The fees and logistics associated with hosting a webinar are minute compared to in-person seminars and conferences.

You don’t have to rent a space, kit it out with branded goods, and provide catering for your attendees. Instead, a webinar can be as simple as members of your team on Zoom, with pre-prepared resources made by your business, making it simpler to organise and a whole lot cheaper.

The online nature of webinars also allows you to reach a global audience with ease. There are no issues around location and travel, making your event instantly more successful through the simple power of convenience.

The SEO Benefits of Financial Services Industry Webinars

At Woya Digital, we’re financial services SEO experts. So – of course – we’re going to look at webinars from an SEO perspective, analysing both their benefits for your existing SEO strategy and how SEO can boost your webinar’s reach.

First of all, let’s talk about the SEO benefits of webinars for the financial services industry.

Creation of Valuable Content

Webinars are classed as valuable content, meaning that they bring rich, in-depth information to your target audience.

You can then repurpose the information in your webinar in the form of transcripts, blog posts, and infographics. These are wonderful for showing off your relevance to specific topics and boosting your domain authority (DA), pushing you up the search engine results pages (SERPs) for greater visibility.

Increase Average Visit Time and Increase Engagement Time

By including your webinar on one of your web pages, you can keep them on your site longer whilst they watch your discussion. This should drastically increase your website’s average visit time, showing search engines that your audience finds what they’re looking for on your site.

You could potentially see this increase in engagement rates (fall in bounce rate – the number of users who click off your website without engaging), which is a well-known ranking factor.

Generate Valuable Backlinks

Link building (the strategy of securing links to your website from other websites) is a key aspect of SEO.

By publishing your webinars on your website after they’ve finished – alongside content generated to compliment your event – you create a valuable resource. This makes third parties more likely to link to your site or to share the content on social media, generating high-quality backlinks that pinpoint your financial business as authoritative and reputable.

Utilising Long-Tail Keywords

Long-tail keywords are more specific than short-tail alternatives, honing in on your niche target audience.

For example, a short-tail keyword might be ‘SEO services’. A long-tail keyword could be ‘SEO services for finance businesses’, which would have a lower search volume but be less competitive and far more targeted towards potential customers.

Your webinar content provides the perfect opportunity to utilise long-tail keywords relevant to the topic you’re discussing. This could see your site move up the SERPs, reaching a specific segment of your audience who are highly interested in what you have to offer.

Understand What Makes Your Audience Tick

The wonderful interactivity made possible through financial services industry webinars bridges the gap between you and your target audience. Why is this so important for SEO? Because it helps you learn what your leads are interested in.

By keeping an eye on the conversations going on between guests, the questions asked, and poll results, you gain a deeper understanding of the topics your audience wants to know more about.

Use this to guide future content (including blogs, social media posts, and podcasts) to boost the number of clicks and keep your leads hooked. The more interest your content generates, the higher up the SERPs you’ll go.

Compliance and Security Considerations

In the financial services industry, webinars must meet compliance and security requirements.

This includes data security. By using encrypted communication tools and following GDPR and The Data Protection Act (UK relevant), you can maintain privacy among your attendees. For example, if you’re storing any guest data, it’s important to protect it with firewalls and get rid of the information when it’s no longer relevant to your business.

It’s also smart to implement restricted access controls for your webinar, ensuring only authorised guests can join the discussion. Security measures like password protection and two-factor authentication can also boost safety.

Any financial data shared during webinars for the financial services industry should be compliant with UK laws and financial regulations. Knowingly promoting scams, misleading attendees, or sharing false financial information is a criminal offence under UK law.

Optimising Financial Webinars for SEO

If you’re hosting a financial services webinar, you’ll want to see the maximum number of people attending or visit on-demand. That’s where SEO and digital marketing comes in.

By using the same techniques that push your website up the SERPs, you can also better advertise your webinar and reach a wider, interested audience of potential attendees, which is especially good for on-demand webinars, as-live webinars or even basic reruns.

To help boost your numbers, here are some top SEO tips to help webinars for the financial services industry stand out:

Choosing the Right Topics

Your webinar needs to address a topic that resonates with your audience. You can pinpoint exactly what your leads want to hear about through:

- Analysing frequently asked questions
- Surveying your audience
- Looking at content that’s performed well for you in the past
- Keeping updated on industry changes

It’s also crucial that you research keywords as part of your topic creation. Understanding what your target market is actively searching for will guide the focus of your webinars.

On-Page SEO Strategies

Give your marketing material the best chance in the SERPs with on-page SEO. This includes:

- Optimising titles, descriptions, and metadata with keywords
- Sharing links to your content on social media
- Using press releases to gain social proof traction and essential backlinks

These strategies should be used for any content on your website that advertises your webinar, including blog posts and videos.

Post-Webinar SEO Strategies

We’ve already mentioned publishing your webinar once it’s taken place, but this is a point that’s worth repeating. Recorded webinars make wonderful evergreen content that can bring plenty of SEO value to your website, including boosting engagement analytics and providing opportunities for plenty of keywords.

Using specialist software to maximise the potential return with on-demand reruns can be amazingly effective with the least input. As-live webinars are particularly popular and allow you the opportunity to spread your ROI over multiple sessions.

Create additional content to support your financial services webinar SEO before and after it’s taken place. Blog posts, eBooks, and infographics are all wonderful ways to bolster the success of your webinars.

Tracking and Measuring Success

A crucial aspect of a successful SEO strategy is measuring your results. Track the analytics available for your webinar and related content, analysing:

- Attendees
- Engagement of your content
- Website traffic fluctuations
- Conversion rates

Understanding your data informs your next move, showing you what content caught the attention of your audience and how you can streamline your next webinar to align your business goals with what your potential clients are looking for.

Support With SEO for Financial Services Industry Webinars

Webinars for the financial services industry are an excellent way of bolstering your digital-first strategy, enabling communication with a wide reach. But, a webinar only works if you secure attendees.

Make sure your webinar marketing stands out with the help of our team at Woya. We have years of experience working on both long-term and standalone financial SEO campaigns, and pushing businesses up the search engine results pages.

From keyword research and optimised blog content to digital PR and Google Ads, we offer full-service financial SEO to put your webinar in the spotlight. Get in touch with our team and we’ll be happy to answer any questions or kickstart your webinar SEO.

Local SEO For Financial Advisors

by Natalie Karr | 2 Sep 2024 | SEO

Reading Time: 5 minutes

Stand out among your local competitors and gain a notable, visual online presence, by harnessing the power of local SEO.

Local SEO for financial advisors can drastically boost the quality and quantity of organic traffic to your website and so generate good local leads. With 4 out of 5 Google searchers looking for local information, this is an aspect of your marketing strategy that you should not ignore.

In this guide, we’ll dive deeper into what exactly local SEO is. Whether you’re looking for financial advisor SEO or hoping to attract some new clients for your finance business, give yourself a headstart with our expert advice.

What is Local SEO?

Local search engine optimisation (SEO) is a digital marketing strategy that helps you stand out and rank higher in search engines for online searches in a specific area – usually the town or city your business is based in.

Some of the main core components involved in local SEO include:

Claiming your Google Business Profile (GBP)
Optimising your Google Business Profile
Encouraging reviews from local customers
Incorporating localised keywords
Building a network of local citations on local sites (mentions of your business on a website that isn’t your own)
Creating content with a local focus

Many of these techniques slot neatly into the broader SEO strategy, simultaneously boosting your overall search rankings for non-geographic search queries as well as your local online presence. For example, earning a local citation often comes with an inbound link, which brings far-reaching SEO benefits and boosts your website’s credibility in the eyes of search engines.

Local SEO Services to Boost Financial Advisors Local Search Engine Rankings

At Woya Digital, we always encourage local optimisation for bookkeepers, accountancy, local offices or branches and financial advisors – but, why? Let’s take a look at just some of the reasons we know this is an important digital marketing strategy:

Visibility in Local Search Results

When you Google “digital marketing in Chichester”, do you know whose profile owns one of the top spots? You guessed it – Woya Digital. We’ve worked hard on our local SEO, to ensure we achieve this result.

Hitting those top spots in Google brings a huge amount of visibility from a local audience. When a user searches for financial services in your area, and you’re one of the first results they see, then you’re going to win big on the leads front.

This is because most searchers want a quick solution to their query, and they trust Google to show results that are credible, reputable, and fit their needs. That’s why over 25% of all clicks go to the very first search result, and anything beyond the first page will see leads plummet in comparison.

With local SEO for finance, you put your business exactly where your local audience can find it.

Targeting Local Clients

With local SEO, you’re actively targeting the clients in your area, showing them that there’s a great solution to their financial concerns, and it’s local.

This local targeting will also start to earn you a reputation around your neighbourhood. The more glowing reviews you have, the higher you’ll be placed in the SERPs, and the higher you’re placed the greater your local brand awareness. It’s a lovely cycle of SEO goodness that’s fantastic for boosting your business.

Improving Your Competitive Advantage

We already mentioned that most people click on the first few results when searching. If clients are looking specifically for a local finance business, optimising your online presence to rank higher gives you a competitive advantage.

This is because you have the first chance to grab your audience’s attention. You’re literally raised above your financial competitors, shining the spotlight on your business and giving your local audience a clear reason to choose you.

Benefits of Local SEO for Financial Advisors and Financial Planning Businesses

It’s clear that local SEO for finance is a smart move for businesses looking to reach leads in their local area, but we’ve only touched the surface of the benefits. Let’s dive into some more of the perks of this in-demand strategy.

Higher quality leads: High-quality leads are those that are more likely to convert. These users are searching with intent, actively looking for services that you offer. By targeting local customers, you’re actively bringing high-quality leads to your site.
Enhanced User Engagement: Optimised local listings can push you to the top of the search results, boosting your reputation and earning trust from your audience. This also drives user engagement, encouraging your target audience to click on your site, browse your content, and convert.
Improved Conversion Rates: By putting your business in front of a searching audience looking to engage with a local business, you should see an impressive increase in your conversions. This is largely due to the specifics of the search; you’re optimising for an audience searching for your exact type of business in your exact area, making them far likelier to become paying clients.

Local SEO for those in the financial industry isn’t just about online marketing, either. By highlighting your contact details, getting noticed on Google Maps, and showing your local audience exactly where you’re located, you could see an uptick in foot traffic, too.

Core Components of Financial Services and Financial Advisor SEO

At Woya, we offer local SEO services to pull your business up the search engine rankings and establish your finance company as a strong competitor in your area. How do we do this?

Google Business Profile Optimisation (GBP)

Every business should claim and optimise their Google Business Profile, especially if you’re working in the financial services industry or are a financial advisor. This is an easy way to make your way to the top of the SERPs and has some great, user-friendly features that make it easier for potential customers to find or contact your business.

As part of our local SEO services, we’ll set up and optimise your business GBP.

Local Keywords

Your content needs to match the search queries of your target audience. We’ll research local SEO keywords, looking at the areas people are searching for and how they’re searching for them.

Our wonderful team of copywriters and SEO strategists will then put these keywords to good use so that Google can match your site to the right searches.

Local Citations

Consistent local citations – with mentions of your name, address, and phone number – are important for your business. Not only does it boost SEO by showing search engines that you’re a credible brand with a good reputation, but it also spreads brand awareness online.

Online Reviews

Reviews are a key aspect of your GBP, and can also help you get noticed on third-party review sites, like Trustpilot. Lots of positive reviews show search engines that you’re a trustworthy site for their searchers, give you a competitive edge, and encourage users to convert.

That’s why we always focus on encouraging reviews from your existing clients when working on local SEO for finance businesses.

Localised Content

We tailor your online content to a local audience for a number of reasons, including creating natural opportunities to use localised keywords and solidifying your identity as a local financial authority.

From blogs to guest posts and PR articles, we’ll give your publications a local SEO boost.

Mobile Optimisation

When searching for a local business on the go, clients are going to use their phone – it’s the age we live in! To keep your brand image professional and create a positive customer experience, we’ll optimise your website for mobile use.

Responsive designs (those that work across devices) are also a key factor in SEO, bringing a whole wealth of advantages to your finance-based business.

The Next Steps In Local SEO for Financial Advisors

Whether you’re a bookkeeping company, freelance accountant, or financial advisor, our local SEO generates online visibility to bring customers to you on and off the web.

From attracting high-quality leads looking for local financial services to strengthening your presence in the community, our local SEO strategies have what it takes to get your business noticed.

Ready to take the next step? Get in touch with our team at Woya to learn more about our local SEO services for financial services companies.

Technical SEO for Finance Websites

by Natalie Karr | 21 Aug 2024 | Finance, SEO

Reading Time: 5 minutes

Did you know that the average load speed of top-ranking Google pages is 1.65 seconds? It can’t be a coincidence that this is around a second slower than average speed across the internet, with those snappy sites constantly scooping up the best spots on the SERPs.

It all boils down to technical SEO, the unsung hero of digital marketing that’s constantly working away behind the scenes. It’s not flashy, it has no frills, but it does do a lot of the heavy lifting in terms of your website rank.

To learn more about technical SEO for finance websites, we’ve put together this guide to provide an understandable overview of what the technical SEO element is all about.

What Is Technical SEO?

Technical SEO involves improving the foundations and functionality of your finance website. Through a range of different technical strategies, we make it simpler for search engines to find, understand, and rank your website. In turn, you’ll see your site moving up through the ranks, landing those coveted top spots that get around 55% of all clicks (28.5% of which go to the first result).

A lot of technical SEO focuses on back-end development (the coding side of your site). Some of the core components include:

This a coding-heavy strategy that tends to be more complex than keyword optimisation or writing meta descriptions (both of which are important for on-page SEO). You need an intricate knowledge of how websites are built and improved, making it a job for our SEO experts at Woya Digital.

Why Do We Conduct Technical SEO?

Technical SEO for finance websites is an essential, heavy-duty part of any SEO strategy that takes a lot of time and knowledge.

Improving Site Performance

Techniques like optimising site speed, improving responsiveness (how a website adjusts to different devices), and creating secure connections all improve the performance of your website.

By implementing technical SEO, websites become snappier and more user-centric. Think of it like polishing your digital presence until it sparkles, which reflects wonderfully on your brand image and improves the way in which your website fulfils its purpose.

Our finance SEO services will also uncover faults in your site. Little errors can impact your site performance, and by fixing them we create a more seamless experience for a site (and business) that’s taken seriously.

Enhancing User Experience (UX)

Those wonderful site performance benefits we’ve just mentioned also have a direct impact on the user experience. By improving performance, we also improve the useability of your platform from the customer’s perspective, making it easier and more enjoyable to navigate

It’s well-known, for example, that over half of users will abandon a website that takes more than 3 seconds to load (and it can be even less when browsing on smaller devices). The fact, therefore, that technical SEO improves load speeds makes it more likely that your visitors will be happy to stick around.

Search Engine Crawling and Indexing

Technical SEO techniques improve the crawlability of your site. This refers to the method search engines use to analyse different web pages, ‘crawling’ them for information in order to index and rank the pages. The better your technical SEO, the easier it is for your web pages to be crawled and understood by Google, and the higher they’re likely to rank.

We implement a number of different clever tactics to make your website easier to crawl. For example, we might do a cleanup of your site structure and create a clear, logical sitemap to submit to Google. We also use internal linking to better map out your website, ensuring that none of your content is missed when the search engines come crawling.

Boosting Search Ranking

As with all of our finance SEO services, the desired result of technical SEO is to help your website rank higher in the SERPs and provide an improved user experience *(UX).

Each method we utilise is known to influence rank, and with our experience of financial SEO services, we can put a tailored spin on your strategy for the best results.

Benefits of Technical SEO for Finance Websites

We’ve taken a look at some of the main reasons we carry out technical finance SEO, but these are just the tip of the iceberg. Let’s hone in on some more of the specific benefits you can expect:

Better mobile experience: We focus on responsive design when carrying out technical SEO. This ensures that your website instantly adapts to different devices, including smartphones and tablets, without losing any functionality. All of your features will be in the correct place and your website will work seamlessly to cater to all of your leads, no matter how they browse.

Better search engine visibility: By improving your technical SEO, we make sure your web pages are clearly visible to search engines. This ensures that all of your keyword-rich blogs and locally optimised content are indexed quickly, adding countless SEO points to your website and boosting visibility.

Enhanced website security: Google wants to present results to its users that they can trust, which is why it favours sites with solid security in place. As part of our finance SEO services, we use SSL certificates, firewalls, HTTPS, and other security measures to keep your users and your data safe.

No duplicate content: Duplicate content is a big no-no. Search engines penalise or at best, ‘ignore’ pages or websites that use duplicate content. This includes content published on other websites and on different pages throughout your website. As part of our technical SEO for finance businesses, we’ll check that your site contains original content only to avoid search engine penalties.

Easier navigation: Technical SEO creates better-functioning websites, including in terms of navigation. By creating logical site structures and navigation breadcrumbs, exploring your site becomes intuitive for users and potential leads can find the information they need to convert with ease.

Reduce bounce rates: By improving site speed and navigation, you should see a reduction in your bounce rate. This is the percentage of users who leave your site without having clicked on another page. A high bounce rate indicates to search engines that your website isn’t fulfilling user needs, which can trigger a decline in your rank. A low bounce rate has the opposite effect, improving your SERP position and boosting conversions.

A Quick Look at Our Technical Finance SEO Services

At Woya Digital, we offer comprehensive finance SEO services for businesses looking to increase their online visibility. Drive high-quality leads to your website and boost conversions with our SEO experts.

To give you a quick overview of what to expect when working with us, here are the steps in our SEO Marketing Success Strategy:

Discovery and strategy – we start every technical SEO project by sitting down for a chat with your business to identify goals. We’ll then create a detailed strategy that aligns your requirements with an evidence-based approach to boost your rank.

Technical SEO analysis and audits – we’ll carry out an audit of your website to highlight the areas that need to be improved, pinpoint opportunities for quick SEO gains, and identify issues to fix.

Implementing technical SEO techniques – after analysing your site, we’ll begin the complex technical SEO strategies to improve the back end of your website. This can include improving your load speeds, removing duplicate content, and creating index-friendly sitemaps.

Analytics and reports: to ensure our technical SEO is doing what it should, we’ll constantly monitor analytics to gain insights into your rank position, bounce rate, lead generation and more. We provide you a monthly SEO report to show you how things are progressing.

An agile process: we put insights and metrics to good use, using data to direct the future of your technical SEO campaign and constantly streamline our processes to bring the best results to your business.

Technical SEO is an ongoing process, so the work doesn’t stop here! We’ll continue improving your website performance and indexing new content constantly.

Taking the Next Steps in Technical SEO

Technical SEO is complex and should be carried out and managed by a SEO experts who know what they are doing.

That’s where we come in. With our experienced team on your side, you don’t have to worry about load speeds, internal links, and sitemaps because we’ve got it all covered. Sit back, relax, and watch your site skyrocket towards the top of the SERPs with our technical SEO for finance businesses.

Ready to move forward? Get in touch with our team at Woya Digital and let’s give your finance business a well-deserved boost.

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