Google’s 2026 Predictions Will Reshape Online Visibility for Finance and Healthcare Brands

Google’s 2026 Predictions Will Reshape Online Visibility for Finance and Healthcare Brands

by | 15 Dec 2025 | AI Visibility, Finance, Healthcare, SEO

Reading Time: 3 minutes
Google’s predictions for 2026 reveal a major shift in how people search for, evaluate and choose essential services. For finance and healthcare businesses, this shift presents a powerful opportunity. 

These industries guide some of the most high-stakes decisions consumers make, and AI-led search behaviour means people are seeking clearer, more trustworthy information than ever before.

To succeed in this new search landscape, finance and healthcare brands must focus on four strategic foundations:

  • A solid and modern SEO strategy
  • A fully transactional website that allows users to take action without friction
  • High authority third party validation from results driven digital PR
  • Clear, accessible content that supports decision making

Brands that combine these elements will dominate visibility across organic search, AI summaries, comparison journeys and intent driven user paths.

Why Finance and Healthcare Are in Prime Position for 2026

Users are searching for reassurance, clarity and expertise

Financial decisions and healthcare choices carry emotional weight. People want simple explanations, trusted advice and quick next steps. This aligns perfectly with what Google identifies as the new behaviour pattern.

AI search unlocks new visibility for specialist providers

AI-assisted results no longer rely on large brands alone. They prioritise content that is accurate, helpful and easy to interpret. Niche finance providers, clinics, advisers and health specialists can surface prominently if their SEO foundations and on site content are strong.

Trust signals matter more than ever

Third party references, reviews, expert quotes and digital PR placements have become essential ranking signals. Users want external proof, and AI systems rely heavily on these indicators when generating answers.

SEO as the Core Engine of 2026 Visibility

Modern SEO is no longer about keywords alone. It must support both search engines and AI tools that read and interpret content differently.

Essential SEO techniques for finance and healthcare in 2026

  • Clear topic ownership through well-structured content hubs
  • Consistent schema markup for services, FAQs, articles, reviews and practitioners
  • Experience and expertise signals through author information and professional credibility
  • Local SEO optimisation for clinics, advisers, branches and regulated services
  • Fast, secure and user-friendly site health to satisfy technical ranking factors
  • Structured pathways so AI tools can understand service journeys and offer them confidently in summaries

Strong SEO is the foundation that gives both users and AI the confidence to recommend a brand.

Transactional Websites: The Deciding Factor for User Conversion

The shift towards action driven behaviour means people no longer want to browse. They want to do.

A transactional website is now essential. In finance and healthcare, it signals trust, convenience and professionalism.

For finance providers

  • Online booking for an adviser or consultation
  • Instant quote tools or calculators
  • Secure form submissions
  • Clear contact and comparison paths
  • Seamless mobile behaviour for on the go decision making

For healthcare providers

  • Direct appointment booking
  • Online triage or symptom guidance
  • Clear and accessible call routes
  • Patient portal integration and follow up steps
  • Reliable mobile usability in urgent moments

Why transactional functionality influences SEO

Google and AI systems prioritise websites that allow a user to complete a task successfully. A transactional site satisfies intent quickly, which improves:

  • Search rankings
  • Organic click through rates
  • Conversion rate
  • AI assistant recommendations
  • Local pack visibility

If the experience is smooth, both users and AI consider the brand more reliable.

Results Driven Digital PR: The Power of Third-Party Authority

Digital PR has become a critical part of SEO and AI visibility. The goal is not to chase exposure but to secure authoritative external mentions that strengthen a brand’s search and credibility signals.

Why third-party mentions matter

  • AI tools reference trusted websites when providing recommendations
  • External citations increase domain authority
  • Reputable coverage improves rankings for competitive finance and healthcare keywords
  • Users respond positively to independent validation and social proof

Guaranteed coverage means guaranteed authority signals

When digital PR delivers confirmed placements, brands receive reliable and consistent third party signals that directly influence:

  • Visibility in AI driven results
  • Ranking positions
  • Trust and conversion rates
  • Perceived expertise in regulated or sensitive markets

For finance and healthcare, digital PR is no longer optional. It is a strategic advantage.

The Strategic Framework for 2026 Success

Area Focus
SEO Strong topic ownership, structured content, clear expertise, schema and technical excellence.
Transactional website Booking, forms, tools and smooth task completion across all devices.
Digital PR Guaranteed, high authority third party mentions that strengthen trust and AI visibility.
Sector alignment Clear, human and accessible explanations for finance and healthcare audiences.

How Finance and Healthcare Brands Win Search Visibility in 2026

The digital landscape of 2026 will reward finance and healthcare brands that invest in clarity, trust and usability. Google’s predictions align perfectly with the strengths of these sectors, and the opportunity for growth is significant.

With strong SEO foundations, transactional website functionality and consistent third party validation through digital PR, brands can achieve unmatched visibility across organic search, AI summaries and comparison journeys.

To strengthen your visibility ahead of 2026, Woya Digital can help you build a results-driven strategy that boosts your influence. Get in touch through our contact page to get started.

Employee Spotlight: Meet Pamela, Our Digital PR Executive

Employee Spotlight: Meet Pamela, Our Digital PR Executive

by | 18 Sep 2025 | Company News, SEO

Reading Time: 3 minutes
At Woya Digital, our people are the driving force behind everything we do. Each member of the team brings unique expertise, creativity, and fresh perspectives that shape our success. We’re delighted to welcome Pamela, our new Digital PR Executive.

With a natural curiosity for all things digital and a determination to grow in her role, Pamela has already begun making an impact, her energy and enthusiasm are proving invaluable as she contributes to our Digital PR and SEO campaigns.

What’s one digital marketing trend or tool you’re excited about?

I’m not sure if I’d call it a trend, however, I think it’s fascinating how we’ve come full circle. With the rise of AI-generated content, audiences are wanting authenticity. When AI first started shaping content, there was a rush to create more, faster, and often it all began to sound the same. 

Now, people are moving in the opposite direction and want content that feels genuine and human. In many ways, AI has highlighted just how much we value authenticity.

What’s the most exciting part of your role at Woya Digital, and why does it get you fired up?

I’ve only been at Woya for a couple of weeks, so I’m still learning the ropes. What excites me most right now is the opportunity to grow into my role. The steep learning curve has been really energising and I’ve been enjoying getting hands-on and absorbing as much as I can. 

Even though I’m new to the team, I can already see how my role connects to Woya’s broader goals. That mix of learning (as well as learning from my super talented team-mates) and purpose is what gets me fired up and keeps me on my toes.

If you had to explain Digital PR to your family in one sentence, what would you say?

I would say that Digital PR is basically using online stories and media coverage to get people talking about a brand and make it easier to find and trust them on the internet. 

It’s about reputation building, and because it takes place online, it’s more targeted to specific audiences and its impact is measurable through data (cue SEO). To give an example is also helpful, for instance, if you’re in the market for new trainers, you think of brands like Adidas and New Balance because they are highly trusted in terms of quality and hold a reputation in their respective market.

What’s one digital trend you think every business should be paying attention to right now?

I think every business should be paying attention to how AI is changing search. 

With Google rolling out its AI-powered Search Generative Experience, SEO isn’t just about ranking anymore. It’s about creating clear, trustworthy content that meets user intent, builds trust and expertise in your niche, and getting the technical foundations right so search engines (and AI) can easily understand your site and be pulled into AI-driven answers. 

Businesses that adapt to this shift early will be in the best position to stay visible and relevant.

What’s a typical day like for you, and what’s never typical about it?

A typical day for me currently involves optimising and publishing Digital PR and guest post content through our platforms. I’m also expanding my knowledge within the wider SEO space, continuously building my skills through tutorials.

What’s never typical is how fast things move in Digital PR.

If Woya had a team playlist, what song would you add and why?

Dancing in the Moonlight by Toploader. It’s a classic, feel-good song that everyone knows and can sing along to, it just screams uplifting and happy vibes.

Employee Spotlight: Meet Lore, Our SEO Manager

Employee Spotlight: Meet Lore, Our SEO Manager

by | 30 Jul 2025 | SEO

Reading Time: 2 minutes

At Woya Digital, we’re proud to have a team of experts who bring dedication, curiosity, and a drive for results to everything they do. Today, we’re spotlighting Lore Defruyt, our brilliant SEO Manager. With her data-led mindset, deep technical knowledge, and love for learning, Lore plays a pivotal role in helping our clients grow through smart, strategic search engine optimisation.

1. What’s one digital marketing trend or tool you’re excited about?

A tool I use almost daily is the SEO Pro Chrome Extension by Marketing Syrup. It’s incredibly helpful for fast on-page and technical SEO checks, everything you need in one view. It’s a go-to in my workflow.

2. What’s the most exciting part of your role at Woya and why does it get you fired up?

I love collaborating with the team on SEO strategy and getting into the data. Keyword research, reviewing SERP performance in Google Search Console, digging into GA4 engagement reports, it all feeds into building smarter, stronger strategies. I also enjoy experimenting with ChatGPT and other AI tools to improve efficiency and spark new ideas.

3. If you had to explain SEO to your family in one sentence, what would you say?

It’s about improving your website, its content, technical performance, and credibility, so that Google wants to show it to people searching for what you offer.

4. What’s one digital trend you think every business should be paying attention to right now?

Definitely AI-powered search and the shift towards zero-click results, also known as The Great Decoupling. It’s changing how users interact with search, which makes strong foundational SEO, clear content, and EEAT signals more important than ever. Here’s a good explainer.

5. What’s a typical day like for you and what’s never typical about it?

No two days are quite the same. I start by reading up on the latest SEO news, then dive into performance reviews, keyword research, and competitor analysis. I often run technical audits using tools like Screaming Frog and Dragon Metrics. Whether I’m working on strategy or collaborating with the team, my day is always shaped by the goal of helping clients grow.

6. If Woya had a team playlist, what song would you add and why?

Be the One by Dua Lipa. It’s upbeat, energising, and perfect for getting in the zone when working on content or optimisations.

SEO and Digital Marketing Experts, Woya Digital, Lean Into Niche Financial Services Specialism

SEO and Digital Marketing Experts, Woya Digital, Lean Into Niche Financial Services Specialism

by | 23 Jul 2025 | SEO

Reading Time: < 1 minute

Leading UK SEO, digital PR and digital marketing agency, Woya Digital, has leveraged its years of experience supporting clients in the accounting, wealth management, and financial services sectors to further focus in these areas, providing unparalleled expertise and firsthand knowledge of the challenges faced by client businesses.

Read more as published in Business Insider.

Understanding AI Overviews and Their Impact on SEO

Understanding AI Overviews and Their Impact on SEO

by | 15 Jul 2025 | SEO

Reading Time: 4 minutes

After years of relying on the same methods, digital marketing agencies and businesses are now being challenged to pivot and adapt (some more quickly than others, depending on their existing strategies).

At the heart of this shift is AI search, currently dominating the conversation in digital marketing circles.

This shift has and continues to generate considerable uncertainty, leading to concern for many clients. Much of this anxiety stems from misconceptions or a lack of clear understanding.

To address this, we’ve put together this simple overview to clearly explain what AI search is, how it’s reshaping search marketing, its impact on SEO practices, and the practical steps that can be taken at this stage to remain competitive right now.

What Are AI Overviews?

AI Overviews represent Google’s innovative approach to delivering search results by using artificial intelligence to generate concise summaries, directly within the search results page.

This AI-powered LLM feature leverages sophisticated language models to provide instant, contextually relevant answers to user queries.

Where and How AI Overviews Appear:

  • AI Overviews appear prominently at the very top of search results, above traditional organic listings.
  • Visually, they resemble enhanced featured snippets or brief summaries, with an aim to quickly inform users without requiring additional clicks through to websites.
  • They include citations and links to relevant web pages, facilitating deeper exploration if needed.

AI Overviews first started showing up for more complex questions but now they’re popping up more regularly, showing that Google’s really leaning into an ‘AI-first’ approach where quick, clear answers take priority.

How Do AI Overviews Work?

Google’s AI Overviews use the Search Generative Experience (SGE), combining advanced language models (LLMs) and traditional search index data.

When users type a question in search, Google’s AI rapidly interprets the intent, synthesises data from authoritative web sources, and generates concise answers.

The process involves:

  • Query Analysis: Identifying exact user intent and nuances behind queries searches.
  • Content Gathering: Extracting relevant, authoritative content from indexed sources.
  • Dynamic Synthesis: Generating succinct, accurate responses using natural language.
  • Continuous Adaptation: Regularly updating and evolving the content based on new information and user interaction.

This means content creators need to focus less on just getting clicks and more on becoming trusted sources that Google’s AI will want to use.

How to Rank in AI Overviews, in Google Search Results

Ranking in AI Overviews marks a shift from traditional SEO practices. The fundamentals remain important, but the way they are applied is changing significantly.

1. The Importance of High-Quality, User-Centric Content

Google’s AI favours content that directly addresses users’ queries comprehensively and clearly.

  • Craft content that explicitly and simply answers user questions.
  • Ensure content is accurate, detailed, updated, and easily digestible.
  • Structure content logically, using clear headings, lists, and bullet points.

2. Authority Building is Crucial

Authority is now paramount. Google’s AI models give preference to sites demonstrating expertise, reliability, and topical depth.

  • Publish authoritative content regularly on focused topics.
  • Highlight your authors’ credentials and expertise.
  • Secure backlinks and mentions from trustworthy, respected sources.

This is a good time to highlight how Digital PR is now more important than ever when it comes to building authority online.

As Google’s AI overviews pull from sources it deems trustworthy and reputable, earning coverage and backlinks from well-known publications, industry blogs, and high-authority domains can make a huge difference. Digital PR not only improves your website’s authority signals in Google’s eyes but also increases your chances of being referenced in AI-generated summaries.

It’s no longer just about having great content, it’s about making sure that content is validated by other respected voices across the web. In short, digital PR amplifies your expertise and visibility, helping AI choose your content as a credible answer.

3. Keywords and Key Terms Still Matter

While exact keyword matches matter less, well-chosen semantic clusters and key phrases remain critical for signaling relevance.

  • Focus on intent-driven, natural-language keyword clusters.
  • Incorporate conversational phrases and commonly asked questions.
  • Ensure alignment across metadata, headings, and body text.

4. The Importance of Tracking Rankings and Impact

Traditional ranking metrics alone are insufficient; visibility within AI Overviews needs distinct tracking methods.

  • Monitor appearances in AI Overviews specifically.
  • Track shifts in visibility, citations, and zero-click traffic.
  • Use analytics to measure brand exposure beyond just organic click-throughs.

Is SEO Still Important?

YES, SEO remains fundamentally critical. AI search and AI Overviews don’t eliminate SEO; they amplify the need for well-executed SEO strategies.

Why SEO Remains Vital:

  • AI-generated summaries rely heavily on optimised, structured, authoritative content.
  • Even without clicks, SEO visibility significantly enhances brand authority and recognition.
  • Structured data and technically sound SEO provide foundational support for AI and traditional search results.

AI overviews aren’t replacing SEO; rather, they build upon robust SEO practices.

SEO strategies now must focus on:

  • Comprehensive content optimisation for both AI-driven and traditional search.
  • Strategic use of structured data and semantic relevance.
  • Ensuring authority, credibility, and content excellence.

Impact on User Behaviour & Organic Traffic

AI Overviews significantly impact user behaviour by delivering concise, accurate answers directly on Google’s results page. With simple questions answered upfront, many users no longer need to click through to websites, causing a shift in how organic traffic behaves.

Here are some key effects you’ll notice:

Higher Impressions, Fewer Clicks
Your content may frequently appear in AI Overviews, significantly boosting your overall visibility or impressions. Because these AI-generated answers satisfy basic user questions immediately however, fewer people click through to traditional organic results.

Lower Click-Through Rates (CTR)
Standard search listings, particularly content like FAQ pages, informational blog posts, and basic guides, often get pushed further down the page beneath AI summaries. As a result, even if your content still ranks highly in traditional results, you’ll likely experience a measurable decline in CTR.

Improved Visit Quality
Though overall click volumes might decrease, the quality of the users who do click through often improves. Users who bypass AI-generated summaries typically have stronger intent, seeking more detailed, in-depth information or specialised services. This means these visitors are often more engaged and more likely to convert.

This shift is driving substantial changes in SEO and content strategies. Businesses must now pivot toward creating more authoritative, in-depth content designed to capture high-intent users who move beyond initial AI Overviews in search of deeper insights or actionable solutions.

Staying Competitive in AI-Driven Search

For sectors like financial services, healthcare, and businesses where trust and expertise are critical, AI-driven changes to search are a significant evolution, but not a disruption to SEO fundamentals.

Users increasingly expect instant, relevant, and authoritative information, reinforcing the necessity for outstanding content and SEO practices.

To thrive:

  • Prioritise content quality and authoritative depth.
  • Adjust tracking methods to better capture AI-driven visibility.
  • Understand and leverage Google AI Ads strategically.
  • Continuously refine your SEO foundations to accommodate evolving AI trends.

At Woya Digital, we’re adapting to these shifts, ensuring our clients remain visible, credible, and competitive in the rapidly evolving search landscape.

Ready to adapt your strategy for AI-powered search? Contact us to discuss how Woya Digital can help you succeed.

The Benefits of Webinars for the Financial Services Industry

The Benefits of Webinars for the Financial Services Industry

by | 6 Sep 2024 | Finance, SEO

Reading Time: 7 minutes

Digital tools power the modern finance industry.

In fact, 80% of global financial businesses state that improving the quality of their digital experiences for customers is a crucial strategy. This is alongside another 80% of banks that are looking to accelerate their technological capabilities, signalling widespread uptake.

The key takeaway? The digital revolution has already begun, and it’s up to businesses to keep up.

One area that financial brands should be looking at in particular is digital communication, and how webinars for the financial services industry could better connect them to customers.

From generating new leads to enhancing brand authority, these remote seminars have simplified global reach.

Want to know more? We’ve got you. In this article, we’ll take a look at why webinars are so relevant within the finance industry and how SEO can help you get the most out of your online events.

What Are Webinars?

Webinars are basically the online version of seminars. A group of people come together using a digital platform (like Zoom, for example) to listen to a speaker – or speakers – discuss a specific topic.

In the world of finance, for example, you might host a B2B webinar on recent corporation tax changes or a B2C webinar discussing the relevance of cryptocurrencies in contemporary finance. Those are just a couple of off-the-bat ideas.

Rather than simply reading from a presentation in an hours-long monologue, financial services industry webinars focus on interactivity. Not only is it possible to see the host’s computer screen and follow their research or presentation, but there are also frequently:

    • Question and answer sections
    • Interactive polls
    • An area to chat with other attendees

This dynamic way of sharing information makes webinars ideal for the finance industry, where clear communication is key.

When discussing complex topics, like legal regulations or tax, the ability to interact ensures the audience keeps up with the conversation, can pose questions, and stay engaged throughout. It also gives the host more feedback on whether all attendees have understood a certain topic, or whether a little more time is needed to explain the subject in further detail.

Webinars are an effective medium for educating clients, showing your thought leadership, and converting leads into paying customers by establishing clear competence in your field.

What Are the Benefits of Webinars for the Financial Services Industry?

Okay, so you know what a webinar is, but why is it important for financial businesses? We’ve dipped our toe into a few of the benefits already, but let’s take a look at what exactly you can gain from financial service industry webinars in closer detail.

Client Engagement and Education

If you’re looking to engage an intrigued audience, webinars are the way to go. You can use a variety of mediums to keep your leads hooked, from pre-prepared videos and presentations to interactive Q&As.

This isn’t just relevant to the topic at hand, either. By fully engaging your audience, you begin to nurture your leads, building relationships based on interactive discussions and a mutual interest in finance (be it from the business or the customer’s perspective). This strengthens trust, gives insights into your brand, and sows the seed that you’re a reliable business to work with.

Converting Leads into Clients

For attendees who have spent some time in your marketing funnel and are on the cusp of converting, webinars provide the perfect final digital touchpoint. You put a face to the business and give your leads a chance to talk with you directly.

You also have the chance to offer additional resources, talk about how you can help individual leads, and impress with your financial knowledge. Through these techniques, you clearly display your business capabilities and prove why you’re the right team for their financial needs.

Cost-Effectiveness and Reach

As an effective way of nurturing and converting leads, webinars are incredibly cost-effective. The fees and logistics associated with hosting a webinar are minute compared to in-person seminars and conferences.

You don’t have to rent a space, kit it out with branded goods, and provide catering for your attendees. Instead, a webinar can be as simple as members of your team on Zoom, with pre-prepared resources made by your business, making it simpler to organise and a whole lot cheaper.

The online nature of webinars also allows you to reach a global audience with ease. There are no issues around location and travel, making your event instantly more successful through the simple power of convenience.

The SEO Benefits of Financial Services Industry Webinars

At Woya Digital, we’re financial services SEO experts. So – of course – we’re going to look at webinars from an SEO perspective, analysing both their benefits for your existing SEO strategy and how SEO can boost your webinar’s reach.

First of all, let’s talk about the SEO benefits of webinars for the financial services industry.

Creation of Valuable Content

Webinars are classed as valuable content, meaning that they bring rich, in-depth information to your target audience.

You can then repurpose the information in your webinar in the form of transcripts, blog posts, and infographics. These are wonderful for showing off your relevance to specific topics and boosting your domain authority (DA), pushing you up the search engine results pages (SERPs) for greater visibility.

Increase Average Visit Time and Increase Engagement Time

By including your webinar on one of your web pages, you can keep them on your site longer whilst they watch your discussion. This should drastically increase your website’s average visit time, showing search engines that your audience finds what they’re looking for on your site.

You could potentially see this increase in engagement rates (fall in bounce rate – the number of users who click off your website without engaging), which is a well-known ranking factor.

Generate Valuable Backlinks

Link building (the strategy of securing links to your website from other websites) is a key aspect of SEO.

By publishing your webinars on your website after they’ve finished – alongside content generated to compliment your event – you create a valuable resource. This makes third parties more likely to link to your site or to share the content on social media, generating high-quality backlinks that pinpoint your financial business as authoritative and reputable.

Utilising Long-Tail Keywords

Long-tail keywords are more specific than short-tail alternatives, honing in on your niche target audience.

For example, a short-tail keyword might be ‘SEO services’. A long-tail keyword could be ‘SEO services for finance businesses’, which would have a lower search volume but be less competitive and far more targeted towards potential customers.

Your webinar content provides the perfect opportunity to utilise long-tail keywords relevant to the topic you’re discussing. This could see your site move up the SERPs, reaching a specific segment of your audience who are highly interested in what you have to offer.

Understand What Makes Your Audience Tick

The wonderful interactivity made possible through financial services industry webinars bridges the gap between you and your target audience. Why is this so important for SEO? Because it helps you learn what your leads are interested in.

By keeping an eye on the conversations going on between guests, the questions asked, and poll results, you gain a deeper understanding of the topics your audience wants to know more about.

Use this to guide future content (including blogs, social media posts, and podcasts) to boost the number of clicks and keep your leads hooked. The more interest your content generates, the higher up the SERPs you’ll go.

Compliance and Security Considerations

In the financial services industry, webinars must meet compliance and security requirements.

This includes data security. By using encrypted communication tools and following GDPR and The Data Protection Act (UK relevant), you can maintain privacy among your attendees. For example, if you’re storing any guest data, it’s important to protect it with firewalls and get rid of the information when it’s no longer relevant to your business.

It’s also smart to implement restricted access controls for your webinar, ensuring only authorised guests can join the discussion. Security measures like password protection and two-factor authentication can also boost safety.

Any financial data shared during webinars for the financial services industry should be compliant with UK laws and financial regulations. Knowingly promoting scams, misleading attendees, or sharing false financial information is a criminal offence under UK law.

Optimising Financial Webinars for SEO

If you’re hosting a financial services webinar, you’ll want to see the maximum number of people attending or visit on-demand. That’s where SEO and digital marketing comes in.

By using the same techniques that push your website up the SERPs, you can also better advertise your webinar and reach a wider, interested audience of potential attendees, which is especially good for on-demand webinars, as-live webinars or even basic reruns.

To help boost your numbers, here are some top SEO tips to help webinars for the financial services industry stand out:

Choosing the Right Topics

Your webinar needs to address a topic that resonates with your audience. You can pinpoint exactly what your leads want to hear about through:

    • Analysing frequently asked questions
    • Surveying your audience
    • Looking at content that’s performed well for you in the past
    • Keeping updated on industry changes

It’s also crucial that you research keywords as part of your topic creation. Understanding what your target market is actively searching for will guide the focus of your webinars.

On-Page SEO Strategies

Give your marketing material the best chance in the SERPs with on-page SEO. This includes:

    • Optimising titles, descriptions, and metadata with keywords
    • Sharing links to your content on social media
    • Using press releases to gain social proof traction and essential backlinks

These strategies should be used for any content on your website that advertises your webinar, including blog posts and videos.

Post-Webinar SEO Strategies

We’ve already mentioned publishing your webinar once it’s taken place, but this is a point that’s worth repeating. Recorded webinars make wonderful evergreen content that can bring plenty of SEO value to your website, including boosting engagement analytics and providing opportunities for plenty of keywords.

Using specialist software to maximise the potential return with on-demand reruns can be amazingly effective with the least input. As-live webinars are particularly popular and allow you the opportunity to spread your ROI over multiple sessions.

Create additional content to support your financial services webinar SEO before and after it’s taken place. Blog posts, eBooks, and infographics are all wonderful ways to bolster the success of your webinars.

Tracking and Measuring Success

A crucial aspect of a successful SEO strategy is measuring your results. Track the analytics available for your webinar and related content, analysing:

    • Attendees
    • Engagement of your content
    • Website traffic fluctuations
    • Conversion rates

Understanding your data informs your next move, showing you what content caught the attention of your audience and how you can streamline your next webinar to align your business goals with what your potential clients are looking for.

Support With SEO for Financial Services Industry Webinars

Webinars for the financial services industry are an excellent way of bolstering your digital-first strategy, enabling communication with a wide reach. But, a webinar only works if you secure attendees.

Make sure your webinar marketing stands out with the help of our team at Woya. We have years of experience working on both long-term and standalone financial SEO campaigns, and pushing businesses up the search engine results pages.

From keyword research and optimised blog content to digital PR and Google Ads, we offer full-service financial SEO to put your webinar in the spotlight. Get in touch with our team and we’ll be happy to answer any questions or kickstart your webinar SEO.