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The Benefits of Webinars for the Financial Services Industry

The Benefits of Webinars for the Financial Services Industry

6 Sep 2024 | Finance, SEO

Reading Time: 7 minutes

Digital tools power the modern finance industry.

In fact, 80% of global financial businesses state that improving the quality of their digital experiences for customers is a crucial strategy. This is alongside another 80% of banks that are looking to accelerate their technological capabilities, signalling widespread uptake.

The key takeaway? The digital revolution has already begun, and it’s up to businesses to keep up.

One area that financial brands should be looking at in particular is digital communication, and how webinars for the financial services industry could better connect them to customers.

From generating new leads to enhancing brand authority, these remote seminars have simplified global reach.

Want to know more? We’ve got you. In this article, we’ll take a look at why webinars are so relevant within the finance industry and how SEO can help you get the most out of your online events.

What Are Webinars?

Webinars are basically the online version of seminars. A group of people come together using a digital platform (like Zoom, for example) to listen to a speaker – or speakers – discuss a specific topic.

In the world of finance, for example, you might host a B2B webinar on recent corporation tax changes or a B2C webinar discussing the relevance of cryptocurrencies in contemporary finance. Those are just a couple of off-the-bat ideas.

Rather than simply reading from a presentation in an hours-long monologue, financial services industry webinars focus on interactivity. Not only is it possible to see the host’s computer screen and follow their research or presentation, but there are also frequently:

    • Question and answer sections
    • Interactive polls
    • An area to chat with other attendees

This dynamic way of sharing information makes webinars ideal for the finance industry, where clear communication is key.

When discussing complex topics, like legal regulations or tax, the ability to interact ensures the audience keeps up with the conversation, can pose questions, and stay engaged throughout. It also gives the host more feedback on whether all attendees have understood a certain topic, or whether a little more time is needed to explain the subject in further detail.

Webinars are an effective medium for educating clients, showing your thought leadership, and converting leads into paying customers by establishing clear competence in your field.

What Are the Benefits of Webinars for the Financial Services Industry?

Okay, so you know what a webinar is, but why is it important for financial businesses? We’ve dipped our toe into a few of the benefits already, but let’s take a look at what exactly you can gain from financial service industry webinars in closer detail.

Client Engagement and Education

If you’re looking to engage an intrigued audience, webinars are the way to go. You can use a variety of mediums to keep your leads hooked, from pre-prepared videos and presentations to interactive Q&As.

This isn’t just relevant to the topic at hand, either. By fully engaging your audience, you begin to nurture your leads, building relationships based on interactive discussions and a mutual interest in finance (be it from the business or the customer’s perspective). This strengthens trust, gives insights into your brand, and sows the seed that you’re a reliable business to work with.

Converting Leads into Clients

For attendees who have spent some time in your marketing funnel and are on the cusp of converting, webinars provide the perfect final digital touchpoint. You put a face to the business and give your leads a chance to talk with you directly.

You also have the chance to offer additional resources, talk about how you can help individual leads, and impress with your financial knowledge. Through these techniques, you clearly display your business capabilities and prove why you’re the right team for their financial needs.

Cost-Effectiveness and Reach

As an effective way of nurturing and converting leads, webinars are incredibly cost-effective. The fees and logistics associated with hosting a webinar are minute compared to in-person seminars and conferences.

You don’t have to rent a space, kit it out with branded goods, and provide catering for your attendees. Instead, a webinar can be as simple as members of your team on Zoom, with pre-prepared resources made by your business, making it simpler to organise and a whole lot cheaper.

The online nature of webinars also allows you to reach a global audience with ease. There are no issues around location and travel, making your event instantly more successful through the simple power of convenience.

The SEO Benefits of Financial Services Industry Webinars

At Woya Digital, we’re financial services SEO experts. So – of course – we’re going to look at webinars from an SEO perspective, analysing both their benefits for your existing SEO strategy and how SEO can boost your webinar’s reach.

First of all, let’s talk about the SEO benefits of webinars for the financial services industry.

Creation of Valuable Content

Webinars are classed as valuable content, meaning that they bring rich, in-depth information to your target audience.

You can then repurpose the information in your webinar in the form of transcripts, blog posts, and infographics. These are wonderful for showing off your relevance to specific topics and boosting your domain authority (DA), pushing you up the search engine results pages (SERPs) for greater visibility.

Increase Average Visit Time and Increase Engagement Time

By including your webinar on one of your web pages, you can keep them on your site longer whilst they watch your discussion. This should drastically increase your website’s average visit time, showing search engines that your audience finds what they’re looking for on your site.

You could potentially see this increase in engagement rates (fall in bounce rate – the number of users who click off your website without engaging), which is a well-known ranking factor.

Generate Valuable Backlinks

Link building (the strategy of securing links to your website from other websites) is a key aspect of SEO.

By publishing your webinars on your website after they’ve finished – alongside content generated to compliment your event – you create a valuable resource. This makes third parties more likely to link to your site or to share the content on social media, generating high-quality backlinks that pinpoint your financial business as authoritative and reputable.

Utilising Long-Tail Keywords

Long-tail keywords are more specific than short-tail alternatives, honing in on your niche target audience.

For example, a short-tail keyword might be ‘SEO services’. A long-tail keyword could be ‘SEO services for finance businesses’, which would have a lower search volume but be less competitive and far more targeted towards potential customers.

Your webinar content provides the perfect opportunity to utilise long-tail keywords relevant to the topic you’re discussing. This could see your site move up the SERPs, reaching a specific segment of your audience who are highly interested in what you have to offer.

Understand What Makes Your Audience Tick

The wonderful interactivity made possible through financial services industry webinars bridges the gap between you and your target audience. Why is this so important for SEO? Because it helps you learn what your leads are interested in.

By keeping an eye on the conversations going on between guests, the questions asked, and poll results, you gain a deeper understanding of the topics your audience wants to know more about.

Use this to guide future content (including blogs, social media posts, and podcasts) to boost the number of clicks and keep your leads hooked. The more interest your content generates, the higher up the SERPs you’ll go.

Compliance and Security Considerations

In the financial services industry, webinars must meet compliance and security requirements.

This includes data security. By using encrypted communication tools and following GDPR and The Data Protection Act (UK relevant), you can maintain privacy among your attendees. For example, if you’re storing any guest data, it’s important to protect it with firewalls and get rid of the information when it’s no longer relevant to your business.

It’s also smart to implement restricted access controls for your webinar, ensuring only authorised guests can join the discussion. Security measures like password protection and two-factor authentication can also boost safety.

Any financial data shared during webinars for the financial services industry should be compliant with UK laws and financial regulations. Knowingly promoting scams, misleading attendees, or sharing false financial information is a criminal offence under UK law.

Optimising Financial Webinars for SEO

If you’re hosting a financial services webinar, you’ll want to see the maximum number of people attending or visit on-demand. That’s where SEO and digital marketing comes in.

By using the same techniques that push your website up the SERPs, you can also better advertise your webinar and reach a wider, interested audience of potential attendees, which is especially good for on-demand webinars, as-live webinars or even basic reruns.

To help boost your numbers, here are some top SEO tips to help webinars for the financial services industry stand out:

Choosing the Right Topics

Your webinar needs to address a topic that resonates with your audience. You can pinpoint exactly what your leads want to hear about through:

    • Analysing frequently asked questions
    • Surveying your audience
    • Looking at content that’s performed well for you in the past
    • Keeping updated on industry changes

It’s also crucial that you research keywords as part of your topic creation. Understanding what your target market is actively searching for will guide the focus of your webinars.

On-Page SEO Strategies

Give your marketing material the best chance in the SERPs with on-page SEO. This includes:

    • Optimising titles, descriptions, and metadata with keywords
    • Sharing links to your content on social media
    • Using press releases to gain social proof traction and essential backlinks

These strategies should be used for any content on your website that advertises your webinar, including blog posts and videos.

Post-Webinar SEO Strategies

We’ve already mentioned publishing your webinar once it’s taken place, but this is a point that’s worth repeating. Recorded webinars make wonderful evergreen content that can bring plenty of SEO value to your website, including boosting engagement analytics and providing opportunities for plenty of keywords.

Using specialist software to maximise the potential return with on-demand reruns can be amazingly effective with the least input. As-live webinars are particularly popular and allow you the opportunity to spread your ROI over multiple sessions.

Create additional content to support your financial services webinar SEO before and after it’s taken place. Blog posts, eBooks, and infographics are all wonderful ways to bolster the success of your webinars.

Tracking and Measuring Success

A crucial aspect of a successful SEO strategy is measuring your results. Track the analytics available for your webinar and related content, analysing:

    • Attendees
    • Engagement of your content
    • Website traffic fluctuations
    • Conversion rates

Understanding your data informs your next move, showing you what content caught the attention of your audience and how you can streamline your next webinar to align your business goals with what your potential clients are looking for.

Support With SEO for Financial Services Industry Webinars

Webinars for the financial services industry are an excellent way of bolstering your digital-first strategy, enabling communication with a wide reach. But, a webinar only works if you secure attendees.

Make sure your webinar marketing stands out with the help of our team at Woya. We have years of experience working on both long-term and standalone financial SEO campaigns, and pushing businesses up the search engine results pages.

From keyword research and optimised blog content to digital PR and Google Ads, we offer full-service financial SEO to put your webinar in the spotlight. Get in touch with our team and we’ll be happy to answer any questions or kickstart your webinar SEO.

Local SEO For Financial Advisors

Local SEO For Financial Advisors

2 Sep 2024 | SEO

Reading Time: 5 minutes

Stand out among your local competitors and gain a notable, visual online presence, by harnessing the power of local SEO.

Local SEO for financial advisors can drastically boost the quality and quantity of organic traffic to your website and so generate good local leads. With 4 out of 5 Google searchers looking for local information, this is an aspect of your marketing strategy that you should not ignore.

In this guide, we’ll dive deeper into what exactly local SEO is. Whether you’re looking for financial advisor SEO or hoping to attract some new clients for your finance business, give yourself a headstart with our expert advice.

What is Local SEO?

Local search engine optimisation (SEO) is a digital marketing strategy that helps you stand out and rank higher in search engines for online searches in a specific area – usually the town or city your business is based in. 

Some of the main core components involved in local SEO include:

  • Claiming your Google Business Profile (GBP)
  • Optimising your Google Business Profile
  • Encouraging reviews from local customers
  • Incorporating localised keywords
  • Building a network of local citations on local sites (mentions of your business on a website that isn’t your own)
  • Creating content with a local focus

Many of these techniques slot neatly into the broader SEO strategy, simultaneously boosting your overall search rankings for non-geographic search queries as well as your local online presence. For example, earning a local citation often comes with an inbound link, which brings far-reaching SEO benefits and boosts your website’s credibility in the eyes of search engines.

Local SEO Services to Boost Financial Advisors Local Search Engine Rankings

At Woya Digital, we always encourage local optimisation for bookkeepers, accountancy, local offices or branches and financial advisors – but, why? Let’s take a look at just some of the reasons we know this is an important digital marketing strategy:

Visibility in Local Search Results

When you Google “digital marketing in Chichester”, do you know whose profile owns one of the top spots? You guessed it – Woya Digital. We’ve worked hard on our local SEO, to ensure we achieve this result.

Woya Local SEO

Hitting those top spots in Google brings a huge amount of visibility from a local audience. When a user searches for financial services in your area, and you’re one of the first results they see, then you’re going to win big on the leads front.

This is because most searchers want a quick solution to their query, and they trust Google to show results that are credible, reputable, and fit their needs. That’s why over 25% of all clicks go to the very first search result, and anything beyond the first page will see leads plummet in comparison.

With local SEO for finance, you put your business exactly where your local audience can find it.

Targeting Local Clients

With local SEO, you’re actively targeting the clients in your area, showing them that there’s a great solution to their financial concerns, and it’s local.

This local targeting will also start to earn you a reputation around your neighbourhood. The more glowing reviews you have, the higher you’ll be placed in the SERPs, and the higher you’re placed the greater your local brand awareness. It’s a lovely cycle of SEO goodness that’s fantastic for boosting your business.

Improving Your Competitive Advantage

We already mentioned that most people click on the first few results when searching. If clients are looking specifically for a local finance business, optimising your online presence to rank higher gives you a competitive advantage. 

This is because you have the first chance to grab your audience’s attention. You’re literally raised above your financial competitors, shining the spotlight on your business and giving your local audience a clear reason to choose you.

Benefits of Local SEO for Financial Advisors and Financial Planning Businesses

It’s clear that local SEO for finance is a smart move for businesses looking to reach leads in their local area, but we’ve only touched the surface of the benefits. Let’s dive into some more of the perks of this in-demand strategy.

  • Higher quality leads: High-quality leads are those that are more likely to convert. These users are searching with intent, actively looking for services that you offer. By targeting local customers, you’re actively bringing high-quality leads to your site.
  • Enhanced User Engagement: Optimised local listings can push you to the top of the search results, boosting your reputation and earning trust from your audience. This also drives user engagement, encouraging your target audience to click on your site, browse your content, and convert.
  • Improved Conversion Rates: By putting your business in front of a searching audience looking to engage with a local business, you should see an impressive increase in your conversions. This is largely due to the specifics of the search; you’re optimising for an audience searching for your exact type of business in your exact area, making them far likelier to become paying clients.

Local SEO for those in the financial industry isn’t just about online marketing, either. By highlighting your contact details, getting noticed on Google Maps, and showing your local audience exactly where you’re located, you could see an uptick in foot traffic, too.

Core Components of Financial Services and Financial Advisor SEO

At Woya, we offer local SEO services to pull your business up the search engine rankings and establish your finance company as a strong competitor in your area. How do we do this? 

Google Business Profile Optimisation (GBP)

Every business should claim and optimise their Google Business Profile, especially if you’re working in the financial services industry or are a financial advisor. This is an easy way to make your way to the top of the SERPs and has some great, user-friendly features that make it easier for potential customers to find or contact your business.

As part of our local SEO services, we’ll set up and optimise your business GBP.

Local Keywords

Your content needs to match the search queries of your target audience. We’ll research local SEO keywords, looking at the areas people are searching for and how they’re searching for them.

Our wonderful team of copywriters and SEO strategists will then put these keywords to good use so that Google can match your site to the right searches.

Local Citations

Consistent local citations – with mentions of your name, address, and phone number – are important for your business. Not only does it boost SEO by showing search engines that you’re a credible brand with a good reputation, but it also spreads brand awareness online.

Online Reviews

Reviews are a key aspect of your GBP, and can also help you get noticed on third-party review sites, like Trustpilot. Lots of positive reviews show search engines that you’re a trustworthy site for their searchers, give you a competitive edge, and encourage users to convert.

That’s why we always focus on encouraging reviews from your existing clients when working on local SEO for finance businesses.

Localised Content

We tailor your online content to a local audience for a number of reasons, including creating natural opportunities to use localised keywords and solidifying your identity as a local financial authority.

From blogs to guest posts and PR articles, we’ll give your publications a local SEO boost.

Mobile Optimisation

When searching for a local business on the go, clients are going to use their phone – it’s the age we live in! To keep your brand image professional and create a positive customer experience, we’ll optimise your website for mobile use.

Responsive designs (those that work across devices) are also a key factor in SEO, bringing a whole wealth of advantages to your finance-based business.

The Next Steps In Local SEO for Financial Advisors

Whether you’re a bookkeeping company, freelance accountant, or financial advisor, our local SEO generates online visibility to bring customers to you on and off the web.

From attracting high-quality leads looking for local financial services to strengthening your presence in the community, our local SEO strategies have what it takes to get your business noticed.

Ready to take the next step? Get in touch with our team at Woya to learn more about our local SEO services for financial services companies.

Link Building Strategies in SEO for Finance Businesses

Link Building Strategies in SEO for Finance Businesses

30 Jul 2024 | SEO

Reading Time: 5 minutes

At its core, search engine optimisation (SEO) strategies are all about making sure your website looks its best in the eyes of Google. From boosting your load speeds to keyword research, these strategies come together to make up your overall SEO strategy, to create a pretty impressive website with a clear focus on customer experience.

But, not every financial services sector SEO tactic takes place on your website. There are some techniques that work hard behind the scenes to push your business up the search rankings, one of which is link building. To make sure you don’t skip this subtle but mighty tactic within your SEO strategy, we’ve put together a no-nonsense guide with everything you need to know.

What Is Link Building?

In the world of SEO, link building is sort of like collecting green flags for your website. Every time an authoritative site adds a link that points to you, a little (metaphorical) green flag pops up next to your name, letting search engines know that you’re a more credible source.

The more credible the website that links to you, the bigger your green flag will be. Secure a link from a government page, online newspaper, or industry leader and you’re winning at financial services SEO. This can increase your domain authority (DA), which in turn boosts your overall SEO. It makes a lot of sense when you think about it. If lots of other quality websites trust your content enough to link their audiences to it, it must be good, right? Google thinks so, anyway.

There are different types of links to be aware of during link building, including:

  • Backlinks: These are the links that point to your website from a third-party site. For example, if a local, online newspaper publishes a story about your business opening and includes a link to your website, this would be a backlink.
  • Outbound links: These are links that point from your website to a third-party site, and they’re often used to source statistics or claims. By adding credible outbound links, you highlight the reliability of your content.
  • Internal links: These are used to link to other pages within your own website. For example, when writing a blog you might link to your financial services pages, giving your readers a quicker way to learn more about the services you’re discussing. Internal links also come with SEO bonuses, helping Google find, index, and organise your site pages.

In the financial services industry, link-building is particularly important. You need to prove that you’re following legal guidance and different financial authorities, like AAT and ACCA. Adding authoritative links to financial resources makes it easier to prove your compliance and boost your SEO simultaneously.

Why Do We Conduct Link Building?

Link building is a crucial part of the work we do when carrying out financial services SEO. To give you a little insight into what you can expect from these strategies, let’s take a look at some key reasons it’s an SEO priority.

Boost Your SERP Ranking

The number and credibility of your backlinks drastically increase your DA, making it clear to search engines like Google that your site is worth ranking. In fact, the top result in Google has an average of 3.8x more backlinks than others in the top 10 positions, showing just how crucial this is for finance SEO.

It can also highlight your relevance for industries and topics, helping search engines match you to target audience search queries.

Drive Referral Traffic

Securing a backlink from a high-traffic website can put your financial business in front of a large audience. If you manage to earn a link from a relevant website – like a financial paper or blog – you’ll be tapping into a pool of your specific target audience, driving high-quality leads to your financial business.

Build Credibility and Trust

Backlinks and outbound links can drastically increase your credibility, both in the eyes of Google and your target audience. In terms of SEO for financial services companies, backlinks tell search engines you’re a trustworthy source. The more trustworthy you are, the higher you’ll rank

Your outbound links also signal credibility to your audience, showing you’ve done your research, backed up your claims, and are fully-fledged industry experts. You’re proving that you know what you’re talking about which, in the financial industry, is a strategy that can’t be underestimated.

Benefits of Link Building in SEO for Finance Businesses

What can your financial business expect to see from link building? Just some of the benefits include:

  • Increased online visibility: Shine the spotlight on your website and boost your finance SEO success, using links to push your website up the SERPs. By securing a higher spot for relevant search results, you’ll earn valuable online visibility and gain a competitive edge.
  • Higher-quality organic traffic: Show off your business to a targeted audience with backlinks from relevant sites, tapping into a pool of high-quality leads who are already interested in what you have to offer.
  • Strengthened brand authority: Earn gold stars from reputable websites and show the financial industry that you’re a key player, using backlinks to boost the authority of your brand. This works both for search engines and your target audience, helping you cover all of your bases for a winning SEO strategy.
  • Networking opportunities: Build partnerships and create a network of industry players, collaborating on projects to become an industry leader. From guest posts to sponsorships and everything in between, your connections can become valuable assets for your business growth.

Effective Link-Building Strategies for Finance SEO

The trickiest aspect of link building is, of course, securing those all-important links. This is a strategy that relies on third parties and, without a bit of industry know-how, it can be difficult to secure the links you’re looking for.

This is why a lot of financial businesses hand the task over to the experts, like our link-building services team at Woya Digital. To boost your SEO, drive high-quality traffic, and increase your credibility, we focus on:

  • Guest blogging on reputable financial blogs – We contact relevant businesses and publishing platforms, building up a network of external websites to publish our financial blogs. Each blog will include links straight back to your website.
  • Creating high-quality financial services content – By publishing new, informative, and credible quality content to your website, we can naturally build backlinks to your site.
  • Listing your website in industry directories – Directories with a high domain authority are a useful source for building your backlinks. They also help you reach your target market and increase your online visibility, making them highly beneficial for your business growth strategies.
  • Building relationships with other industry leaders – By networking with other businesses, we’ll put your website on the map. This can lead to partner projects, such as a collaboration whitepaper or guest posts.
  • Sending out press releases – We’re experts in all things PR. We’ll send out press releases for newsworthy events (link a new service or a business milestone) to relevant publications, generating media coverage that naturally creates backlinks.
  • Creating comprehensive guides and whitepapers – Larger publications give us a chance to dive deep into financial topics and create informative research papers, incorporating statistics and facts that other financial businesses will love to link to. This naturally builds your backlink portfolio and shows off your industry insights.

We can carry out each and every one of these strategies, using a multi-pronged approach to secure you a whole network of high-quality backlinks and organically drive traffic to your website. It’s time-consuming and complex, but it’s a finance SEO strategy that gets results.

Kickstart Your Link-Building Strategy

Ready to add green flags, yes votes, and a big old thumbs up to your website? Give search engines a clear sign that your business is credible and reputable with link building, driving a whole lot of positive attention your way. It’s a core aspect of a financial services SEO strategy, instantly boosts your DA, and places your website directly in front of the audience you’re trying to reach.

At Woya Digital, we carry out comprehensive link-building strategies for financial businesses. From guest posting and digital PR to listing your site on all the relevant directories, we take care of your links so that you can get on with running your business.

Ready to give your brand an online boost? Get in touch with our financial services SEO team today and let’s talk links.

 

Content Marketing for Financial Services SEO

Content Marketing for Financial Services SEO

2 Jul 2024 | SEO

Reading Time: 5 minutes

When looking for a new accountant, did you know that 72% of potential clients start with an online search? For tax services, that figure increases ever so slightly to 76%, and for loans, it skyrockets to an undeniably huge 90% of financial services clients.

The point? Your online presence and visibility matters, especially if you are in the financial services sector.

By making use of a financial services content marketing strategy (the technique of publishing content to engage and inform your audience) you can cultivate a more visible presence in search engines, tapping into that huge market of financial clients. From blogs to videos, content creates an ecosystem of value designed to push your business into the spotlight.

To learn about content marketing and how it fits into the wider world of SEO for financial services, we’ve put together this handy article.

What Is Content Marketing?

Simply put, content marketing is the creation and publication of content for your business. It involves planning and strategy, content creation, and relevant, consistent distribution, with the aim of engaging and converting your target audience organically.

Financial content can be created in a whole range of forms, including:

    • Blogs
    • Articles
    • White papers
    • Videos
    • Infographics
    • Podcasts

Rather than a standalone plan, content marketing is one piece of a much wider, more complex SEO strategy. It sits within search engine optimisation (SEO) in the digital marketing space and is used by 90% of professional marketers to connect businesses with their target audience.

Why We Conduct Content Marketing

Content marketing is an important part of the marketing strategy for any financial business.

Just a few of these reasons include:

    • Building Trust and Credibility: Content marketing shows you know your apples from your pears (or your HMRC from your Companies House). High-quality, regular content will establish you as a thought leader in the finance industry, showing potential clients that you’re knowledgeable, confident, and trustworthy.
    • Educating the Audience: Content is crucial for educating your audience. This can include informing them of why certain financial services exist and are so important, the implications of not seeking professional financial support and guidance, and how they can make staying on top of their finances easier.
    • Engaging Potential Clients: There are a lot of financial services businesses out there, so why choose yours? Content will inform and engage new potential clients, taking them from the top of the sales funnel and nurturing them right through to a conversion.
    • SEO Benefits: When creating a financial SEO strategy, content marketing is key. By using optimisation techniques, your site can be boosted higher up the ranks for relevant results, helping you get noticed by the audience looking for your services.

Benefits of Content Marketing for Financial Services Companies

As a finance professional, photography and video editing might seem a world away from your industry. What has a YouTube video got to do with helping your clients get their accounts sorted? As it turns out, quite a lot.

Increased Online Visibility

Content marketing is a critical part of ensuring your website ranks higher in the search engine results pages (SERPs). Considering that everyone who’s anyone in finance has a website these days, this is incredibly important.

By consistently publishing valuable content, you can tap into the Google algorithm and make yourself more favourable in the eyes of search engines. The more valuable they perceive your content, the higher you’ll appear for relevant search results.

This drastically enhances your online visibility. We know that users don’t tend to scroll very far down the SERPs, with a huge majority of clicks going to the first few results, so ranking in those pole positions is going to bring a lot more attention to your financial business.

Higher Quality Traffic

Using content marketing in your financial SEO strategy will drive more relevant, higher-quality leads to your site.

These are users who are actively looking for the services you’re offering with the intent to convert (or a far higher likelihood of conversion).

Enhanced User Engagement 

Including videos on your website can boost the average time a user spends on it by 88%.

Quality content engages your users. It entertains, informs, and makes learning more about your industry appealing to your target market. It explains what they want to know and dives deeper into interesting topics, bringing value to your users that entices them to stick around.

Improved Conversion Rates

Content marketing enables winning financial SEO strategies to enhance your visibility and engage your audience. Once you’ve got your audience interested, it also drives conversions.

From calls to action (CTAs) to empathising with pain points, there are a multitude of techniques that encourage your audience to convert.

This allows you to take your high-quality leads right from the top of the marketing funnel – at that first point of engagement – through to a conversion using only the power of valuable, informative content.

Strong Client Relationships

Content marketing is a long-term strategy that strengthens your relationships with your audience, as well as building your SEO.

The right content answers audience questions, empathises with their problems, and provides useful solutions. It helps potential clients get to know your business too. From your tone of voice to greater visibility of your friendly team, it humanises your brand for stronger connections.

This is true both for leads and existing customers. Once a user converts, your content will still work to earn their long-term loyalty.

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How Content Marketing Supports A Financial SEO Strategy

We use content marketing for both on-page SEO and off-page financial services SEO. It offers a wealth of opportunities to gain some lovely SEO points, including through:

    • Keyword Targeting: We carry out keyword research to find the terms your target audience is searching for and work them into your content, helping search engines match your blogs, white papers, and videos to the audience they’re intended for.
    • Content Planning: Research fuels our content planning sessions, helping us pinpoint the financial topics that your audience is interested in. For example, if we see that your audience is searching ‘How do I register for tax as a sole trader’, we know that content answering this question is going to resonate with your target market.
    • Optimising for SEO: There are a multitude of ways we optimise content to rank higher in the search results, from adding multimedia components to using keywords in alt tags. This has an impact across your website, showing Google just how relevant, credible, and trustworthy you are.
    • Distributing and Promoting: From Digital PR to social media marketing, content distribution drives more clicks to your site, building trust with search engines, and encouraging them to increase it’s rankings.

Kickstart Your Financial Content Marketing

In the financial industry, content marketing builds credibility around your business. Informative content that’s easy for non-financial experts to understand can help bridge the gap between you and your audience, showing them exactly how you can help them and cultivating trust.

Quality content will drive high-quality traffic to your website, engage the audience, and encourage them to stick around for longer.

At Woya Digital, we offer complete content marketing services for finance sector businesses. With a team of experienced SEO experts, we’ll work with you to build a winning strategy that drives long-term success. Book a free consultation with our team today.

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