// Blog Archives

Category: Content Marketing

Duplicate Content is bad for SEO and why
Blog

Why Duplicate Content is Bad for SEO

Navigating SEO can be a tricky job for businesses, particularly if there isn’t the resource in-house to focus on digital marketing full-time. We support organisations of all shapes, types and sizes to grow their organic digital presence, increase their search rankings, and to ensure their online exposure to both potential

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Why you should Include Long Tail Keywords in Your SEO Strategy
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Why You Must Include Long Tail Keywords In Your SEO Strategy

Search Engine Optimisation (SEO) is not just a ‘nice to have’ marketing tool for businesses presenting online – it’s not an option! Showing up in the right place at the right time digitally for customers searching online, is critical for any organisation wishing to gain competitive advantage, remain relevant and

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Blog Structure for Success
Blog

Blog Structure for Success

Many businesses reap the benefits of posting regular blogs to their website in order to keep a library of relevant brand content available online for their customers; both potential and existing. Routine blogging is also important to support SEO (Search Engine Optimisation) rankings and website performance as well as position

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The Importance of Business Content Marketing
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The Importance of Business Content Marketing

Content marketing is increasingly acknowledged as a vital component of an overall marketing strategy in creating and furthering brand awareness to attract customers both online and off. Content marketing is particularly important for growth and visibility in ever-crowding markets and looking up any successful brand online today, you’ll undoubtedly find

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Content Creation Tips
Blog

Content Creation Tips for Every Step of Your Funnel

When it comes to the art of digital marketing, we often work clients who haven’t heard of the terms we use and don’t necessarily know how to leverage each step of the customer experience to drive sales. We have created this article not only to explain why every step of your

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