Review your 2019 Digital Marketing Strategy

21, Jan 2019 | General, Digital Marketing

There’s no time like the beginning of a fresh new year to look back at where you’ve come from, and plan where you’re going to next. From time to time you need to take a step back and review what’s happening within your business, not least how your digital marketing is performing and whether changes or tweaks are required in your digital marketing strategy.

If you run a small business, this type of general audit is required every 4 to 6 months and will help you guide your business marketing through growth and expansion.

For a good overall digital marketing strategy audit process, make sure you cover the following steps:

1. Review Your Business Objectives

Before you can begin to take a look at the future, you need review what’s happened in the past and where your business objectives now stand.

There may well be some goals that have been reached, changes you’ve made over time which have led to better productivity or results. There may also be plenty of things that you haven’t achieved and which need to be given greater focus.

Everything you do must be actioned with your business objectives in mind.

2. Identify and Establish Your Business Goals

The next step is what you want to achieve for your small business over the ensuing 6 to 12 months. You will have goals that you want to achieve in the short term but other, longer-term goals that you want to work towards too. These goals need to align so that you deliver a comprehensive strategy for your business where the goals support each other to help growth.

Short term goals may need to be achieved in order to enable you to reach a long term goal.

3. Identify Who Your Customers Are

As businesses develop and grow, often their customer and target markets change and grow too! Your product or service might now appeal to a wider audience then when you first started out.

Carrying out a review of who your customers are will help inform your future marketing choices and dictate the kind of content and platforms you are going to use.

4. Identify Which Digital Marketing Platforms to Use

Establishing first who your customers are and what your business goals are will help you identify which digital marketing platforms are going to work best for your business marketing.

This might include, for example, reaching out more on social media or employing a strategy of email marketing to existing customers. If your target market is individuals, then Facebook and Instagram may be where you want to focus your efforts, but if your target market is company directors, then you may want to focus your efforts on LinkedIn.

5. Recycle Existing or Create New Content

One thing many businesses don’t do is review existing content to see whether they can use it again as it is, or tweak it slightly for re use. You could have a large archive of existing material which can easily be brought up to date with minor tweaks or changes and reused, instead of creating all new content in the new year.

Blogs may need to be updated to make them more current. Content can be repurposed to give it new life. This can save you a lot of trouble trying to come up with new content ideas while still keeping your marketing current.

6. Invest in Scheduling Software

Fabulous modern scheduling software is invaluable in supporting us to cope with the demands of consistent and regular marketing. Scheduling software enables you to bring different marketing campaigns together and form a full and informative picture of what is currently going on with your strategy. If you don’t currently use scheduling software or your existing provision isn’t delivering what you need, then there is no time like the present!

Do You Need Support for Your Digital Marketing?

As small businesses grow, their owners have more and more to do, and their focus is directed in many more directions. Digital marketing requires dedicated focus, planning and lots of time.

Have you reached a point where you realise that you would be better off employing the services of a digital marketing agency to support your marketing efforts? Woya could be the solution for you!

At Woya, we understand that small businesses and start-ups can struggle with their digital marketing. Our aim is to make high-quality digital marketing support more accessible and affordable on a budget. We don’t require any upfront investment that will impact on your bottom line and we deliver a range of pay monthly digital marketing packages that are designed to give you exactly what you need.

Find out more about us and what Woya has to offer your small business.

The Power of Online Customer Reviews

27, Sep 2018 | General, SEO

What is the first thing you do before you contact a new business? Of course, you check them out online before engaging with them!

Getting your business noticed and improving sales is a complicated process. It involves making use of several marketing approaches including having a great website, SEO, consistent social media engagement and eye-catching content. Additionally, one of the most powerful and often neglected advertisements for your business comes from your customers themselves – through online customer reviews.

Whether you sell products online or you are a plumber, builder or firm of accountants providing a service, people really want to know what other people think of you.

These are the key reasons that you should encourage online customer reviews:

1. Online Customer Reviews influence purchasing decisions

According to the Local Search Association:

68% of us are likely to engage with a business if we read positive reviews about them
Only 18% of people look at a review and say it doesn’t influence their decision making
Over half of customers look at the star rating when making up their mind

There’s no doubt that if you can garner some good online customer reviews for your business or product, you are likely to improve your chances of someone buying from you or hiring your services in the future.

2. Online customer reviews are great for building trust and credibility with potential customers

There’s the much-used adage in business that people buy from people. You can add to that: people buy from people THEY TRUST.

You can put a whole host of information on your website to improve SEO and create a slicker sales funnel to get your leads to buy a product or hire your service. If you don’t have that added ingredient of trust however, it could make little or no difference. Having reviews on your site or posted on industry specific websites boost your credibility considerably.

3. Online customer reviews help boost your SEO rankings

SEO has developed considerably over the last decade. It’s no longer just about putting in the right keywords and hoping for the best. It involves putting in a whole range of different building blocks. Google reviews, for example, are important for building your standing in local listings.

4. Online customer reviews can lead to improved click through rates to your website

People are more likely to respond to positive reviews, and therefore click through to your business website from search engines and rating sites.

Encouraging customers to leave Reviews

It’s all well and good understanding the power of online customer reviews but how do you actually get customers to leave one? The key is making it as easy as possible for your customer:

- Create several spaces to leave reviews, not just on your website. Try signing up to sites such as Yelp, and Google My Business
- Don’t forget to optimise your own website so that people know where to leave reviews and how to view them
- Provide your customer with an incentive to write a review. For example, if you run a coffee shop or bar, a free drink may entice someone to leave a good comment or two about your business
- Just ask. No, it’s not rude to ask someone if they can leave a review for your business. Send them a thank you for their business via email with a link to the review site and you might be surprised at the response you get
- Finally, if you get a review (whether it’s positive or negative) take the time to respond. It’s a way of building engagement and it shows that you care about your customers

If you’d like to find out more about how to effectively build customer relationships and boost your business online, get in touch with the digital marketing specialist team at Woya Digital.

The Power of Social Media Recruitment

3, Sep 2017 | General

Did you know that 73% of millennials found their last position through social media? Social media is one of the most powerful tools with a mass audience, making it a very lucrative medium for recruiters. Today more and more recruitment agencies are using social media recruitment marketing to reach the best and untapped talent. In addition most Millennials are using social media as an effective channel to find a job.

Take for instance the corporate social media platform, now owned by the Microsoft Corporation, LinkedIn. It’s aim is to bolster corporate connections and interactivity. The platform is popular with employees and job hunters, employers and recruitment agencies. It has success stories, where individuals secure their dream job. So social media recruitment marketing has changed the face of recruitment. In fact, Staff.com recently reported that 92% of companies are also currently using social media when recruiting. And it’s not just LinkedIn making an impact.

So what are the real recruiter benefits of embracing social media recruitment:

Massive Instant Reach

Most social media platforms have a high daily visitor ratio with a higher population millennials. This makes it easier for recruiters and companies to communicate with a targeted or predefined audience. For instance, posting a job advert via a paid Facebook campaign. So by targeting job titles, you increase your chances of reaching the right talent for your position, instantly.

Using Social Media

The average internet user now spends over 2 hours a day on social media. This means essential time spent “liking” and “sharing” posts – spreading information across their own connections.

It’s this behaviour that expands the natural reach of a post, so make sure your team get involved!

For example try maximising social media recruitment and allow recruiters to post ads. Meaning the use of exact criteria such as likes, interests, demographics and location means recruiters will target talent, with minimal effort.

Social Media Recruitment Costs

Social media recruitment adds another weapon to the armoury and makes the recruitment advertising process more cost effective as teams rely less on expensive job boards.

Recruiting via Social media also provides wide access to new candidates, cutting down on the time spent head hunting. Therefore the cost of social media recruitment is also relatively lower than other mediums, or even free. So this makes it ideal for recruitment agencies looking to reduce job board dependence and costs.

Social Media Referrals

Engagement on social media platforms is immediate and done right, effortless. Individuals can easily share job vacancies or make referrals with a simple click. With the right strategy, it is easier for recruiters to get access to the right talent and talent networks.

Social Media Control

As a recruitment agency owner or manager, a major concern often is that of control.

Your brand is being used in posts and you may not always approve.
Consider strategy and internal policies.
Ensure that you know how to write a social media policy and implement immediately.
Provide the team a structured social media strategy.
Seek support from a price sensitive marketing business like Woya Digital.

The recruitment industry is unique in many ways. Having a recruitment marketing and social media partner that understands your sector is key to success.

Woya Digital knows and understands the recruitment sector and recruitment marketing first hand. We appreciate that attracting candidates is essential, yet brand positioning for needs to remain consistent. Find our more about our packages designed for recruitment marketing.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

The Benefits of Hiring a Social Media Agency

14, Aug 2017 | General, Social media

Social media marketing revolves around the process of gaining traction and traffic via social media platforms. Some believe that digital marketing is the next big thing, considering its ability to gain traction and remain ahead of the curve. For others, it is merely a marketing technique to stay in the limelight. Done properly, social media can be a powerful tool in driving your business growth and success. This is a main factor when considering whether hiring a social media agency is worth the benefit for your business.

Some large organisations originally considered social media marketing to be a passing marketing interest. Recent statistics however reflect a completely different scenario. Hubspot reports that 92% of marketers consider social media marketing integral for their marketing mix and business growth. A substantial percentage claim that the effective use of social media has helped them increase their bottom line by improving conversion rate.

This clearly indicates that social media marketing can substantially improve sales. Many small to medium sized businesses understand the importance of digital marketing, but do not understand how to achieve the desired results. This is where employing the services of a social media agency can provide real benefit.

A professional social media agency is equipped with the resources, tools and knowledge to manage your digital media tactfully to ensure results.

Here is why you should considering employing the services of a social media agency:

Effective Marketing

The primary reason to hire a social media agency is effective business marketing. An agency has the expertise and knowledge to manage and promote your services and products by making use of targeted strategies. A social media agency will build your brand’s presence on your desired social media platform, maximise your reach and intrigue target audience.

Improving and Building Brand Recognition

A social media agency will work towards improving your brand recognition across social media platform through influencers, strategies and tools. As many businesses do not specialise in digital marketing, allowing a social media agency to build and promote your brand on your behalf, will remove the stress of building brand recognition.

The agency will focus on making your brand accessible via community management. The efforts will ultimately translate into improved conversions, leads and sales, adding to the overall profitability of your business.

Reflecting Your Brand Value

A social media agency will also foster relationships with your clients by promoting your ethos, values and vision. Social media managers are trained professionals that are committed to endorsing a positive image of your business to its audience.

Curbs Competition

Social media agencies are well equipped to deal with complex and competitive situations. By making use of intuitive strategies, your brand’s visibility can improve giving you a significant edge over your competitors.

Efficient Way to Market Your Brand

The primary goal of a social media agency is to efficiently promote a client’s brand on social media platforms. This removes the cost of having an in-house marketing professional, however still ensure that there is a specialist managing your social media marketing.

By hiring a social media agency, companies can focus on their core business.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

Why You Should Invest in a New Website

1, Aug 2017 | General, Pay Monthly Websites

Never compromise with business visibility, especially online for your website. It is the cornerstone of professionalism, providing a first impression and encouraging people to do business with you (or not?). Looking at your current website, ask the question, should you invest in a new website?

Here are a few points to consider when deciding whether you should invest in a new website:

First Impressions Matter

We live in an increasingly tech savvy world (my seven year old ‘Googles’). Customers explore their options by reaching out and searching online for products and services, plus social media platforms for reviews. This makes it integral for any business to have a fantastic website. A branded business website will reflect your company values, professionalism and attitude. What does your website say to potential clients in the first 10 seconds? Try it!

Old Websites Lose Business

A old and poor website will most likely mean that you are losing potential new business. While not having a website at all is a major business failing, having an old or poorly designed website can be more damaging. For a professional business a website is integral for success and improving online visibility will have amazing results.

So What Makes Websites Old Fashioned?

Most of us have encountered websites that look old and tired. It doesn’t take long for technology to become out of date in this fast paced world. For a progressive business, having an awesome website is simply essential, for visibility, increased traffic and ultimately profitability.

Here are a few indicators of an outdated website:

Cluttered Webpages

Initially websites were filled with content affecting the navigation. Businesses are now encouraged in the direction of a simple responsive design that engages the visitor.

Non-Responsive Mobile Layout

This is essential as 60% of Google searches are now on a mobile! How does your website perform on a mobile phone, have you checked? Many businesses don’t focus on a responsive mobile website. While your website may be great on desktop, it is even more important that your site perform well and is easy to navigate or make sales on mobiles.

Share of online searches initiated on a mobile device, by industry – Source Hitwise

Poor Interface

The interface of a modern website should not feature outdated effects and design. Modern typography, visually pleasing layout and easy to understand text and navigation make up the essence of a modern website.

Why You Should Invest in a New Website?

Here are just a few reasons why a new website would benefit your business:

Improved Conversion

A modern website a lower bounce rate and a better conversion rate. If a website is impressive to a potential customer, there is an increased chance of converting them into a customer. By investing in a new website with the right marketing partner, companies actually contribute to their improved conversion rate. (Remember this doesn’t cost the earth with a #paymonthlywebsite solution from Woya Digital.

Customer Satisfaction

Customers are the backbone of any business. With cut-throat competition, you want to offer your customers the best services and retain them as customers. An effective website is a channel for effective and ongoing communication through regular updates and blogs.

Competitive Edge

A new business website will give you an edge over your competitors. When a customer is contemplating the market choice, an impressive and effective website can be the deciding factor.

Search Engine Optimisation

A poorly optimised site can translate into loss of potential business. A new search engine optimised website will improve your ranking on Google. Enabling you to direct more traffic to your site. This is critical to being found online.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO. All paid monthly, with no upfront investment.