// Blog Archives
SEO is a varied field, with it sometimes seeming like there’s hundreds of things for webmasters to consider and take care of when it comes to making sure their website ranks well in search engine results pages (SERPs). Yet one of Google’s most recent updates has sought to prioritise user
The latest major update to the Google algorithm is known as Google MUM – and the Woya search engine gurus help explain the basics of what it is, what it does, and how businesses should update their practices to facilitate it. What are Algorithm Updates? What’s referred to as ‘the
Many businesses reap the benefits of posting regular blogs to their website in order to keep a library of relevant brand content available online for their customers; both potential and existing. Routine blogging is also important to support SEO (Search Engine Optimisation) rankings and website performance as well as position
Search engines present what they deem to be relevant search results to users looking up various keywords and phrases, and to do this, their automated algorithm programs ‘crawl’ web content continuously. These crawls pull up a variety of data and intelligence on websites, using this information to understand what a
SEO (Search Engine Optimisation) is the process of improving the quality of a website to make it rank higher in search engines, and be found by those searching particular terms or keywords. The higher the ranking on SERPs (Search Engine Results Pages), the more likely users are to see and
Google processes over 8.5 billion searches every day. The rise of the internet as an everyday consumer tool has impacted hugely on business practices for firms of all shapes, sizes and types, and SEO is just one discipline that most simply cannot afford to ignore. SEO forms a full-time role
SEO (Search Engine Optimisation) is a digital discipline and an ever-evolving practice; forever at the mercy of Google’s daily changing algorithm and user’s shifting appetites and attitudes. Ranking on Google isn’t a simple task nor is it a static one, and there are many reasons why a website may not
It’s very rare for a website not to be reliant on Google for traffic, and with 5.6 billion searches a day through the site, organic search is a critical channel for almost every domain on the internet. This makes it imperative for those responsible for managing websites to ensure that
Successful marketing is more than a one-hit-wonder and takes a long-term strategic effort. So, while we’re here to talk about SEO vs PPC, let’s be clear – the answer isn’t going to be straightforward or universal! There are many variables to finding the optimal way to tackle your digital marketing,
Content marketing is increasingly acknowledged as a vital component of an overall marketing strategy in creating and furthering brand awareness to attract customers both online and off. Content marketing is particularly important for growth and visibility in ever-crowding markets and looking up any successful brand online today, you’ll undoubtedly find