// Blog Archives
The working world all but ground to a halt in 2020, but some businesses were better equipped than others to keep running and delivering their products and services. One such business was Google, and in some ways, they have truly benefitted from more people being at home and browsing online
The marketing sphere is changing and evolving all the time in line with new technologies, and now more than ever, with consumer expectations and appetites. Amongst the buzzwords and terms we all hear banded about online, two words in particular are front and centre right now: content marketing. Also known
Whether you’re a web developer, digital marketer, designer or content manager, you already know how vital SEO is to everything we do online.The challenge for many businesses is that SEO is complex, varied, and requires expert knowledge. Offering a professional SEO support service isn’t just a great way to expand
When it comes to the art of digital marketing, we often work clients who haven’t heard of the terms we use and don’t necessarily know how to leverage each step of the customer experience to drive sales. We have created this article not only to explain why every step of your
As the exponential growth of social media and its presence in our everyday lives continues on a sky-high trajectory, the question we’ve heard asked many times over the past few months is – how long can it continue? 2020 has been extraordinary in many ways. As our cultures shift to
For modern businesses, a negative Google review can feel like its make or break – but how you respond and manage bad reviews, determines the potential impact. It is vital to have a review strategy in place, so let’s look at what marketing tactics you can use to manage any
Google is a big beast – the most visited search engine in the world, it processes 3.5 billion searches every day and is increasing by about 10% year-on-year. You may think your small, locally-focused business can’t really benefit from Google, but the truth is, it really can: Google’s facilities for
Small, local business marketing can be challenging – it can so often feel like your message is lost, in the ether of big-budget firms investing heavily in ad campaigns and influencer sponsorship. Interestingly, the biggest of the big corporations has designed it’s own features to encourage small and local business
As of August 2022, Instagram was the second most used and most downloaded app in the world, a position its held since its introduction of extra features back in 2010. For businesses looking for growth on social media through exposure to both existing and potential customers, an active and engaged
Small business marketing is often a case of having to pick and choose which strategies to implement and campaigns to operate within a tight budget and without a great deal of resource. Yet the real investment to be made in online marketing and business development is often a technical one