Growing Your Business Through Facebook

Growing Your Business Through Facebook

25, Feb 2017 | Social media, Top tips

If your small business sells products or services to consumers, Facebook can be a useful, free marketing tool.

Used correctly, this social media platform is a valuable conduit linking your brand with potential customers and a whole suite of tools to grow your business.

You can use your Facebook page to inform customers of business developments, offers and new products. However, you don’t want to post too often and you’ll need to share links, images and posts that your audience is interested in as well as sales-based stories. Promoting your business too much on a social media platform can lead to customers unfollowing or blocking your business page. It’s a fine balance between using Facebook as a tool to advertise your products and connecting with people.

Businesses can use Facebook Promoted Posts to reach a certain number of users, increasing the post’s reach. The tool allows you to choose your audience, for instance you can set a geographical location, age range or select interests, so you can reach the right type of people at exactly the right time, and not waste any of your valuable advertising budget on irrelevant eyeballs. You’ll be able to choose a budget and Facebook will estimate the number of people you’ll reach, giving you some useful insights into your possible advertising outcome before you commit a penny.

Promoting a post is a great way to attract new customers and draw them to your Facebook page and website. Carefully choose which posts to promote to make this functionality really work for you – fun and informative posts are more likely to increase engagement and drive traffic to your page than a sales pitch.

You also have the option to use Facebook Marketplace Ads. Again, Facebook allows you to target the audience of the advert, with a choice of sophisticated demographic options. The ad you create features in the News Feed sidebar and includes a headline, copy, an image and a website link. The price you pay will vary as the advert works on a bidding process. You can bid either on impressions (the number of times your ad is shown) or clicks.

Facebook contests and promotions are a great way to raise brand awareness too and can get users sharing your updates and expanding your network. Be aware though that there are rules for running a competition on Facebook and you’ll need to use a third party app.

Social media platforms are constantly evolving and trends are always changing. You need to monitor what is working and what your customers are interested in to get the most out of Facebook. Page insights can show you who your customers are, the Adverts Manager dashboard will allow you to see how your ads are performing and using tracked URLs means you can tailor the content you are sharing.

Do:

  • Understand what your audience shares on Facebook – images tend to attract more likes, shares and comments than a simple status update.
  • Engage with your followers – ask questions, share interesting new updates and reply to queries through Facebook.
  • Measure the success of your updates – see what your audience responds to and adjust your social media strategy accordingly.

Don’t:

  • Ignore feedback – Facebook is a useful tool for gathering feedback and customer opinions, make sure you take them on board.
  • Be slow to respond – people expect quick responses when it comes to social media so make sure your response times are appropriate.

Only post updates about your business – you need to keep your audience interested so post news updates, funny videos, pictures and views throughout the day that aren’t directly related to your business.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Growing your Business Through LinkedIn

Growing your Business Through LinkedIn

23, Jan 2017 | Social media, Top tips

LinkedIn is the world’s largest professional social network. As a result, it offers a great opportunity to grow your business if you’re targeting other companies or working professionals.

Step 1

You will want to create a LinkedIn company page for your business and include details along with a company description. It’s also a good idea to ensure your own LinkedIn account is up to date so you can connect with customers and business associates and share updates. Many business opportunities come through networking and LinkedIn is a brilliant tool for this.

You can use LinkedIn to display recommendations for your products and services, gain introductions to business connections and allow potential customers to search for you. Individuals can search the platform for businesses within a certain industry as well as using keywords so make sure your profile page is searchable.

Step 2

Once your page is set up, connect with professionals you already know and join groups that are related to your business or trade.

In order to engage with your LinkedIn network, you’ll want to post regular updates. From a business point of view include information on what you’re working on, clients you’re working with and new launches. However, you don’t want all of your posts to be directly about your business. You should also include updates that would be of interest to your customers and business partners, this could include industry news, governmental policies that may affect businesses and challenges the sector is facing, for instance.

Step 3

Actively participating in discussions on the platform is an effective way to gain exposure and credibility. Pick topics that you know a lot about in the area your business operates in to help establish yourself as an expert in the field. While you want to promote your business it’s best to focus on the discussion, if you have something interesting and insightful to say people will likely click on your profile to learn more about the business. Simply focusing on self-promotion can lead to you being kicked out of a discussion and can harm your reputation.

If there’s an area of your business’ sector that you think would make for a good debate set up your own discussion. Pick a topic that will have lots of different opinions, ask questions or start a poll to get people engaged. By tying the discussion to relevant news and trends you also boost its popularity.

Step 4

LinkedIn also offer targeted advisements for B2B. The advertisement can be targeted based on job title, industry, company size and seniority allowing you to reach your desired audience. You can set your own budget for your campaign and there are no long-term contracts or commitments, making it a good choice for those that want to try out the service and measure outcomes.

Do:

  • Post regularly – Keep in touch with your network to increase your visibility on the site.
  • Update your page frequently – Be sure to keep your page updated with your latest projects or products.
  • Keep your contacts up to date – Connect with anyone you do business with, it means you can keep them up to date with company news.

Don’t:

  • Self-promote too much – LinkedIn is a business network but adding value through your expertise will be far more beneficial than several updates a day that are self-promotional.
  • Be too informal – While you don’t need to be really formal on LinkedIn, you need to be aware that the people you’re connecting with could become your business customers or partners.
  • Spam groups and discussions – Carefully select the discussions you join and only comment when you have something interesting to add.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Add a New Administrator to your Facebook Page

Add a New Administrator to your Facebook Page

22, Jan 2017 | Social media, Top tips

Whether you are working with a social media agency like Woya Digital or empowering an employee with access to Facebook, at some stage you will want to add or change an administrator or other role to your Facebook business page.

Unlike Twitter, where anyone with a password can access the account, Facebook works by giving an existing Facebook user a permission based role on the business page (see end of blog).

Adding roles on a Facebook page

Adding a new Administrator to your Facebook business page is a fairly easy task that will take only a few minutes (make sure you have the Facebook login email of the person you want to add) and is one essential action needed before Woya Digital can start work on your social media.

  1. Log in to Facebook
  2. Go to your main business page and look for the settings link, under the blue Facebook bar, top right hand corner
  3. Click Page Roles on the left hand side
  4. Add the new administrator by adding their Facebook account email address 
  5. If you do not know their Facebook login email, you can use their username, but only if they are an existing friend or already like the page – To ensure that you add the right person we suggest using their Facebook login email
  6. Click SAVE 
  7. Enter your Facebook password to confirm to amends

Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook Page
Add a New Administrator to your Facebook PageRole types
Admin

Admins can manage all aspects of the page, including sending messages and posting as the page, creating adverts, seeing which admin created a post or comment, viewing insights and assigning other page roles.

Editor

Editors edit the page, send messages and post as the page, create adverts, see which admin created a post or comment, and view insights.

Moderator 

A moderator can respond to and delete comments on the page, send messages as the page, see which admin created a post or comment, create adverts and view insights.

Advertiser

Advertisers see which admin created a post or comment, create adverts and view insights.

Analyst

Finally an analyst can just see which admin created a post or comment and view insights.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Growing your Business Through Twitter

Growing your Business Through Twitter

20, Jan 2017 | Social media, Top tips

Twitter might limit your updates to just 140 characters but that doesn’t mean you can’t pack a lot into each and every one.

One of the things that makes Twitter an ideal marketing tool is that every tweet will feature on every followers’ feed so you can be sure your audience will have an opportunity to read it.

By following some simple steps and carefully crafting your tweets to suit your audience and brand, you can use Twitter to grow your business.

Step 1

Once you’ve set up an account, you want to gain followers. Make sure you let your audience know you’re now on Twitter with an update on your website and other social media platforms.

Step 2

Following other people and businesses is one way to grow your own followers but be selective. Start by following your customers, business partners, trade organisations in your industry and other businesses in your community. Journalists, bloggers, writers and thought leaders that focus on the sector your business operates in are also excellent people to follow.

Step 3

Knowing what to tweet can be tricky. You want to promote your business, but don’t go overboard by bombarding your followers with links to your website every time. Comment on subjects not directly related to your business and share photographs and videos too. You want to engage with your followers rather than every tweet being a sales pitch.

Step 4

The character count on Twitter means you need to keep your updates short and to the point. Consider the message you want to get across and think about the quickest way to do this. If you’re linking to a website you’ll want to use a URL shortener, such as Ow.ly, to use up less space.

Step 5

Twitter isn’t just about posting updates either, you want to create a two-way conversation where you can talk to your customers. If they tag you in a post respond and use questions to encourage them to talk about your brand and engage with you.

Step 6

Hashtags are a great way to widen your reach. Using trending topics with a relevant connection to your brand can help you reach new users. However, using too many hashtags can be a turn off – use them sparingly but effectively by seeking conversations where you can add value and expertise.

Step 7

You’ll need to assess how your business is doing on Twitter to continue getting the best out of the social media platform. Twitter Analytics is a great tool for monitoring your impact and seeing what is working. The dashboard will show you when the best time is to tweet and the type of content that is most engaging to your followers.

Do:

  • Follow a variety of people – Get engaged with your customers, thought leaders, other businesses and the media.
  • Keep an eye on trends – Look at trending topics and hashtags and see if you can make a connection with your brand.
  • Get your employees involved – Encourage your staff to follow and engage with the business Twitter account.

Don’t:

  • Forget to tweet – Make sure you tweet regularly and respond to all enquires directed at the business.
  • Make every tweet about you – Your followers will become bored of reading your tweets if they are all ‘salesy’ so be sure to include other types of content.

Don’t just use comments – Use videos, images and links to news articles or blogs that will entertain and interest your audience.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Launching & Promoting Your Business With Social Media Marketing

Launching & Promoting Your Business With Social Media Marketing

17, Jan 2017 | Social media, Startup, Top tips

Starting and promoting your business and getting your name out there can be a difficult and daunting process…

…but the good news is that the modern world of social media means you can reach a wide audience with a few clicks of the mouse, a good dollop of creativity and little more than a mobile phone or a tablet.

By asking yourself some key questions in promoting your business and following our top social media tips you can build up a social media following in no time – allowing you to promote your business and reach out to customers on platforms that suit them.

  1. Decide which sites you’ll use

The first thing you need to consider is what platforms you will be using. Your choice will be dictated to a large extent by your target audience. If you’re a B2B service or product and want to talk to professionals about things related to their work, you might not gain much attention on Instagram but starting a LinkedIn discussion could draw your customers’ eye to your expertise. Likewise, a business that creates unique and personalised homewares will be better suited to a visual social media platform such as Pinterest or Instagram than LinkedIn.

  1. Establish your company voice

As you’re going to be creating a lot of content, you need to think about the tone of voice you will use on social media. This should reflect your brand and be appropriate for the medium. If you’re a fun, lively brand aimed at young people then a less formal approach can make your business seem stylish and approachable. However, if you’re a business selling security solutions for instance, you’ll want to project a professional image – the language you use will need to reflect this.

If several people are going to be updating your social media accounts, it’s a good idea to draw up some guideline so that all of the updates are written in the same tone and style. Even if there is only one person controlling the platforms this can still be a useful practice to ensure continuity.

  1. Make your posts count

Follow these three tips to get you started on promoting your business through social media platforms:

  • Social media users will be turned off if every update is a sales post with the aim of promoting your business. You need to link to valuable content that your audience will enjoy and find interesting too – they’re more likely to share this content so you’ll reach a bigger audience as well. This is called content curation.
  • Social media is a great way to create a two-way dialogue with your customers so don’t just post updates – ask questions, respond to enquiries and share interesting news.
  • Show off your expertise. If there’s a news story or viral video on the internet that’s related to your business, comment on it.
  1. Review

Finally, continue to monitor the success of your social media engagements. Review whether you’re reaching the right audience, see what they are responding to and keep an eye out for new trends and platforms. Social media is always evolving and so should your social media strategy.

Woya digital is a social media marketing agency in Chichester, that can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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