Proud Digital Media Partners of Will Powell in the British Touring Car Championship

Proud Digital Media Partners of Will Powell in the British Touring Car Championship

4, May 2022 | Digital PR, Motorsport, SEO

We are delighted to announce that we are proud digital media partners of Will Powell in the 2022 British Touring Car Championship. Throughout the season we will be providing Will with digital marketing support plus our exclusive digital PR.

Will Powell Confirmed as Final BTCC Driver for Team HARD. Racing

Britcar Endurance champion Will Powell has been confirmed as the final driver in Team HARD. Racings’ Cupra line-up for the 2022 KwikFit British Touring Car Championship (BTCC)

The reigning Britcar Endurance champion, Will Powell has today (3rd May) been confirmed as the final driver in the Team HARD. Racing Cupra for the 2022 KwikFit British Touring Car Championship.

Powell has raced in multiple UK motor racing championships spanning from single seaters to GT cars. He drove the Brabham BT62 Competition in the marque’s return to racing at Brands Hatch in 2019 before winning the British Endurance Series championship in a McLaren GT3 in 2021 and has also competed in TCR.

Piloting the second Autobrite Direct with JourneyHero entry alongside the current Jack Sears Trophy leader, Bobby Thompson, Powell’s car will be the number 20.
Will Powell, Driver of the Autobrite Direct with Journey Hero Cupra, said: “This is the realisation of a boyhood dream, going back to when we would skip school to camp out at Brands Hatch and watch the touring cars. I’d like to thank Tony Gilham and his family for the opportunity to make the dream a reality, along with our friends at Autobrite Direct, JourneyHero and all my partners at Motus One.

I think BTCC is the pinnacle of British motorsport and – despite unusual circumstances and little preparation – I’m over the moon to join the grid from race four at Brands Hatch. I don’t underestimate the scale of the challenge but I’m looking forward to racing with the best.”
Tony Gilham, Managing Director of Team HARD. Racing added, “We have been working with Will and Motus One for a little while now including a successful test day in our Cupra last season so it’s great that we are able to get him onboard to fill our last seat for this season. Will is a great guy and has vast experience in motorsport both on and off the track which will really help accelerate his development in BTCC.

“Commercially this deal just makes sense for both parties. We both know each other well, the team know Will and vice-versa and coming into the season late, we wanted to find a driver that already has a relationship with both our staff and partners to build for the long-term.
“Some of the biggest names in motorsport are already working with Will including David Brabham, who mentors him in racing, so adding their knowledge and experience to our programme is a massive positive for everyone involved.”
Official Marketing Team for the Alfa Romeo Championship 2021

Official Marketing Team for the Alfa Romeo Championship 2021

26, Apr 2021 | Sponsorship, Motorsport

The HITEK Electronic Materials Alfa Romeo Championship is delighted to be continuing its journey with Woya Digital into a new 2021 season.

The Championship which enters it 40th consecutive racing year is bucking the trend to expand in all categories from registered drivers, sponsors and all essential followers in person and across social media.

With the lure of both modern and classic Italian machinery, the Alfa Romeo Championship has always gathered much interest. This year beckons two Italian festive invites at Brands Hatch and the iconic Croft Circuit.

Woya Digital is a digital marketing agency specialising in online marketing, SEO and lead generation. As digital marketing experts, they cover many business sectors, but have a focus on motorsport marketing and igniting motorsport sponsorship. They continue to work with the Championship to maximise the potential in 2021 after a previous successful year.

Managing Partner, Natalie Karr commented “It’s fantastic to be supporting the HITEK Electronic Materials Alfa Romeo Championship again this season. It provides a genuine fit to our growing automotive and motor racing portfolio. 2020 wasn’t the year that anyone hoped for, but with so much optimism we move forward.”

“The challenge for UK motorsport continues.” Championship Co-ordinator Andy Robinson commented. “We still constantly balance driver entry levels, motorsport sponsorship and the attraction of new spectators on all emerging platforms. These are the key elements for all levels of motorsport. After a promising year, the Alfa Romeo Championship has extended our relationship with digital marketing and motorsport enthusiasts Woya Digital for 2021.”

ENDS

About Woya Digital

West Sussex based Woya Digital is a digital marketing agency comprising of experts in respective marketing fields with a main focus on SME business growth. This is achieved through affordable, integrated digital marketing methods such as: lead generation marketing, essential SEO and designing fully optimised websites.

www.woya.co.uk

About the 750MC – Alfa Romeo Championship

With 40 years of racing history, the Alfa Romeo Championship features a grid spanning a huge variety of different models from the Italian marque, as well as allowing competitors with Fiat, Abarth and Lancia machinery. Three main classes (Modified, Power Trophy and Twin Spark Cup) cater for the different models in addition to the Italian Invitation class, meaning that grids include everything from a 33 to a Mito. The 750 Motor Club offers the UK’s best value racing with a continual drive to offer the highest quality competitor experience and paddock for the club-level driver, as well as a host of other benefits to suit both novice and experienced racers.

www.alfaracer.com

 

 

Official Motorsport Marketing Partners for the Alfa Romeo Championship 2020

Official Motorsport Marketing Partners for the Alfa Romeo Championship 2020

14, Dec 2019 | Motorsport, General, Sponsorship

Motorsport in general is having to work harder than ever to survive! Motor racing championships are currently facing exactly the same pressures as business and as we speed into a new decade, the challenges are likely to increase for the less prepared.

This trend is no different for one of the oldest and well-known motor racing series in the UK, the Alfa Romeo Championship, which is just one year away from its 40th anniversary. It may have a distinguished motor racing heritage, but it certainly is a progressive Championship.

It is with this at the forefront that the Alfa Romeo Championship has announced a new appointment, an official motorsport marketing partner for the 2020 season, Woya Digital.

West Sussex based Woya Digital is a digital marketing agency comprising of experts in respective marketing fields with a main focus on SME business growth. This is achieved through affordable, integrated digital marketing methods such as: lead generation marketing, making friends with Google via essential local SEO and organic SEO, plus designing fully optimised websites.

Managing Partner, Natalie Karr commented “We are delighted to be working with the Alfa Romeo Championship this season, a genuinely fantastic fit to our experience and growing automotive / motor racing portfolio. With so much racing heritage and the desire to expand, we are excited about what we can achieve together.”

As digital marketing experts, Woya Digital has a specialism in motorsport marketing, experience in igniting motorsport sponsorship and is generally superb at generating leads for businesses through marketing. They are working with the Championship to maximise the potential of the 2020 season and beyond.

“The challenge for all UK motorsport is real, from club racing to the dizzy heights and proven success of the BTCC.” Championship Co-Ordinator Andy Robinson commented. “Maintaining healthy driver entry levels, developing new motorsport sponsorship relationships and attracting fresh race spectators on all platforms is key and an essential goal for all levels of motorsport. This is why the Alfa Romeo Championship has taken this bold move to engage with digital marketing and motorsport enthusiasts Woya Digital.”

ENDS

About Woya Digital

West Sussex based Woya Digital is a digital marketing agency comprising of experts in respective marketing fields with a main focus on SME business growth. This is achieved through affordable, integrated digital marketing methods such as: lead generation marketing, making friends with Google via essential local SEO and organic SEO, plus designing fully optimised websites.

www.woya.co.uk

About the 750MC – Alfa Romeo Championship

With nearly four decades of racing history, the Alfa Romeo Championship features a grid spanning a huge variety of different models from the Italian marque, as well as allowing competitors with Fiat, Abarth and Lancia machinery. Three main classes (Modified, Power Trophy and Twin Spark Cup) cater for the different models in addition to the Italian Invitation class, meaning that grids include everything from a 33 to a Mito. The 750 Motor Club offers the UK’s best value racing with a continual drive to offer the highest quality competitor experience and paddock for the club-level driver, as well as a host of other benefits to suit both novice and experienced racers.

www.alfaracer.com 

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BTCC Sponsorship deal helps #makesomenoise for Team HARD. Racing

BTCC Sponsorship deal helps #makesomenoise for Team HARD. Racing

25, Mar 2018 | Motorsport, Sponsorship

Digital marketing specialists Woya Digital are thrilled to confirm a BTCC sponsorship agreement and association with Team HARD. Racing for the 2018 British Touring Car Championship (BTCC) season.

Team HARD. Racing has grown exponentially since Tony Gilham founded the iconic racing brand in 2012. Supporting many drivers on their racing career, the team are currently working alongside no less than 50 drivers in multiple championships. In 2018, the team is fielding four strong challengers in the UK’s premier championship, the Dunlop MSA British Touring Car Championship.

Woya Digital is an online marketing agency supporting companies across the UK #makesomenoise through inspiring social media management, website development, e-commerce platforms and search engine marketing.

BTCC Sponsorship

Managing Partner at Woya Digital, Steve O’Brien, said “We are massive motorsport fans and it has been fascinating to watch the growth and development of Team HARD. Racing with their unique approach and commercial attitude. “

“They have an excellent team set up and with the ‘fantastic four’ drivers lined up for this years BTCC, success is inevitable! We are simply stoked to be involved, supporting the team and reaping the rewards of motorsport sponsorship at this level. Team HARD. Racing fits perfectly with our marketing philosophy #makesomenoise.”

Team Owner, Tony Gilham added “We met with Steve at HQ and it quickly became very clear that we are the perfect fit for each other. We have everything in our armoury to allow Woya to showcase exactly what they can do and it will be very interesting to see what we can achieve together. With some very interesting plans in place for the team in 2018, this is also the perfect timing to take our online presence to a whole new level lead by Woya.”

About Team HARD. Racing

Team HARD. Racing: Hospitality and Race Days. GO HARD or GO HOME is not just our motto it’s the way we run our company, it’s all or nothing. Team HARD. Racing was formed by an elite group, fronted by BTCC driver Tony Gilham who wanted to revitalise and bring something unique to the hospitality, track and driving experience industry. www.team-hard.com 

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