Website Redesign SEO Checklist

Website Redesign SEO Checklist

There comes a time in the life of most websites where the organisation responsible for it chooses to overhaul its look, feel and function, whether this be for branding, business direction, user experience (UX) or simply aesthetic purposes.

It can be easy for those working on a website redesign project to get caught up in new functionality and fresh visuals, and as a result one of the most critical elements of a web presence is often forgotten: SEO.

Search Engine Optimisation (SEO) is the practice of making a website as easy to read by search engine algorithms as possible, in order to rank highly on SERPs (Search Engine Results Pages).

When a website is properly optimised, it benefits not just from competitive rankings in relevant search results, but also from enhanced UX and higher levels of satisfied, engaged users.

SEO is by no means a ‘one-and-done’ exercise, but instead an ongoing activity that can formulate part of a wider program of continuous improvement. If SEO is overlooked in a website redesign process, the presence of it in search engines will fall and the full cycle will need to be restarted all over again. 

Cover all your SEO bases with our website redesign SEO checklist.

The Foundation: Understanding Why SEO Matters in The Website Redesign Process

The world’s thirst for knowledge has shifted and grown with the advent of the internet and increased accessibility to vast connectivity has seen search engines become the ‘go-to’ resource for most questions and queries.

To ‘Google’ is now a verb, with over 8.5 billion searches happening daily on that one search engine alone, and the Google Index holds up to 60 billion active web pages at any one time.

It is no surprise therefore, that SEO efforts now form a key component of a digital marketing strategy – as without it, web presence would simply get caught in the ether and underestimated, ignored, or missed entirely.

Optimising a website’s content, structure and UX to be easily navigated by both users and search engines’ automated bots alike is critical to the gain of organic web traffic. While there are indeed a number of traffic-generating options that businesses can pay for, organic traffic refers to traffic sourced without any payment being made, so it can be ensured that the reason for visiting the website over and above any others is genuine and intended.

This makes organic traffic extremely valuable – and SEO is the best way to obtain such traffic and attract visitors in this way.

With those visiting websites through organic means already holding genuine search intent behind their visit, these users are most likely to follow conversions, gather information for purchase decisions, make purchases and hold an overall positive perception of the site. This makes organic traffic a fantastic source of business growth and when managed properly, can increase sales.

If SEO is ignored or forgotten during a website redesign process, all these benefits are lost; and negative consequences can be felt as a result.

URL Structure & Mapping

URLs specify the location of a web page or other online resource and allow users to identify where on a website certain information resides. URLs are considered a minor ranking factor for search engines but give weight to the overall domain authority as well as offer up another opportunity for keyword usage.

Well written URLs can serve as anchor text and provide an easy navigation system for web crawlers to understand and index a website’s structure.

Where new pages are being written and included as part of a website redesign, it is important that URL structure is kept consistent and that all external and internal links are checked and tested to preserve link equity. If links are broken, a ‘404 Page Not Found’ error can occur, and users are likely to click off to another website.

If pages are to be replaced, webmasters can code in 301 redirects to allow a permanent redirection from one URL to another.

This maintains the search engine ranking of the existing URL but allows for users to access a newer page version. Search engine crawlers do recognise that the content has been replaced but do not impose ranking penalties.

Retaining Quality Content

Website redesign processes need not entirely replace a site’s content. There’s no need to fix what isn’t broken!

Top-performing content should be kept unchanged or minimally updated, as it has already proven its worth to users.

Retaining content that has historically been of success for a website allows for the SEO weight to be maintained and those who have accessed the content in the past to continue to as they have previously – or better yet, share onward with others.

Where content has been successful from an SEO and brand perspective historically but now contains outdated information, it can be updated without compromising the existing ranking.

A byline or paragraph at the top of the page, dated and with a summary of the updated information along with a link to a more up-to-date page is considered best practice.

Mobile-Friendliness & Responsive Design

Searches now occur from mobile devices more than they do desktop computers; likely due to the convenience of being able to access information in any place at any time. This means that traditional website builds are no longer enough to present content suitably for all visitors and so website redesigns should always follow a mobile responsive, if not mobile-first approach in its build.

While Google insists that no one on-page factor affects search rankings alone, mobile usability impacts on overall UX for most, which is considered vital to SEO. Additionally, if a website redesign doesn’t cater for mobile devices in its formatting and structure, those who do encounter it in search engine rankings simply won’t click through to the domain or will rapidly click away once they do.

Those managing a website redesign project are likely to have formal testing measures in place but there are a variety of tools that can be used to check the mobile compatibility of any domain.

This includes the manual testing of site resources across various devices but also the use of Google Search Console’s online Mobile Friendly Test by either URL or code to provide a ranking of its performance.

Site Speed & Performance Optimization

We live in a culture of instant access to information and as a result, society expects to be able to get what they want instantaneously online.

This means that where a decade ago web users would accept waiting a few seconds for pages to load, user behaviour now dictates that pages should load immediately, and they are rarely likely to wait should anything take any longer.

The loading speed of a webpage and the content on it is a Google Core Web Vital. Core Web Vitals are considered a significant search engine ranking factor. Referred to as the LCP (Largest Contentful Point), Google’s web crawlers analyse the time that the largest content on a page takes to load ready for user interaction – and as far as rankings go, the quicker the better.

Google’s free PageSpeed Insights tool allows webmasters to test and grade their websites to benchmark their performance and get an idea of how well they perform in the search engine’s algorithm as a result.

Optimisations can be made fairly easily in most cases through the use of image compression, utilising CDN practices or minimising code usage. Where issues remain, webmasters can consult with SEO specialists to identify issues and resolve them as they occur.

On-Page SEO Essentials

Aside from the usage of SEO keywords and relevant terms throughout written content, there are several on-page SEO essentials that are design-critical. It is important that webmasters need to remember the inclusion of these throughout the website redesign process.

The title tags and heading structures of written text need to be kept correct and consistent throughout for not just formatting purposes but also to demonstrate to web crawlers topics and theme importance.

Also, meta titles and descriptions should be included on all pages in order to demonstrate appropriate information in search engine results. Similarly, images used should be optimised and always include ALT tags describing their contents for enhanced accessibility.

Internal linking strategies should be put to mind just as external are, providing easy navigation for users. This increases the amount of time users are likely to spend on a site and allows for plenty of direction made to pages aimed at driving conversions.

XML Sitemaps & Robots.txt

Web crawlers ‘crawling’ through websites are key to the relevant algorithms understanding what a website is about, who it’s for, and how to rank it amongst other content for searches.

When undergoing website redesign, webmasters and marketers must ensure that these bots are able to navigate the site swiftly and accurately so that the calculations made in its ranking are correct.

XML Sitemaps are files listing out the essential pages of a website; in essence mapping them out for web crawlers to follow. Sitemaps can be submitted to Google (and other search engines) to provide directions for its indexing. This ensures that even tricky-to-reach pages, such as those without any internal links pointing to them, are recognised and indexed.

Existing website redesigns should also include a refreshed robots.txt file. These files control the behaviour of web crawlers, so that only webpages that the webmaster wants indexed are – and others are left un-indexed.

Secure & Accessible Website: Importance of HTTPS

Google doesn’t want to direct its users to unsafe or insecure websites as this in turn would give a negative perception of them and their services. Google prioritises ranking secure websites above those without adequate safety precautions in place as a result.

The use of HTTPS is a ranking factor as part of overall UX. HTTPS encrypts the connection between browser and site to safeguard the interception of any data between the two.

Where websites don’t use such safety measures, they are unfavourably ranked by Google and in some cases, excluded from ranking altogether. This makes it a must-have for website redesign projects!

Another security item those working on a website redesign must look to include is an SSL (Secure Sockets Layer) Certificate.

This is a digital certificate that authenticates a website’s identity, and the owner of the website and associated subdomains, as well as proving encryption of SS/TLS. SSL Certificates must be obtained from a CA (Certificate Authority) and once verified and granted, should be installed and activated on the website’s origin server. As a further security tool, this too boosts SEO through the demonstration of security commitment from the domain.

Duplicate Content Issues

Where new content is being produced as part of a website redesign, it should be checked that duplicate content doesn’t appear across the site too. While basic admin areas such as footers and calls to action may be duplicated, there is rarely value in large portions of duplicate text.

In some cases, duplicate content exists within a website for genuine reasons. Content of this type can be differentiated through the use of canonical tags coded in HTML to flag the preferred version of a page and identify between duplicate, near duplicate and similar pages. In website redesign projects, these tags can flag distinctions to web crawlers as they revisit the site.

There are various software tools available online for the detection of duplicate content, both within one website and across other sites (whether intended or not). Sites such as Siteliner and Copyscape can highlight incidences of repeat copy across the internet, which can be of great use to webmasters and marketers working on digital content.

Structured Data & Schema Markup

Schema markup is microdata added to a webpage in order to create a ‘rich snippet’ of extra information to the page’s results in search engines., the central resource for schema markup, was created as a collaboration between Google, Yahoo, Bing and Yandex in 2011 and since has guided hundreds of thousands of webmasters in enhancing their results in SERPs.

When done correctly, schema markup gives further information to search engine’s web crawlers on the context of a webpage in order to better inform their results presentation.

This impacts positively on positioning pages in the right order, at the right time, on the right queries. Rich snippets, when included on search results, contain information such as ratings, prices and images – and give more data to users on first glance; improving the chances of a clickthrough from a SERP. can be considered the best central resource for information on structured data and schema markup. In addition, there are tools to test the structured data of a website which webmasters and marketers can use to their benefit such as the Google Structured Data Testing Tool. This allows for the real time testing of coding

Social Media & SEO

A presence on audience-relevant social media channels is expected by most consumers but does not directly impact SEO. However, as a marketing channel focused on reputation building, it holds indirect affect on rankings as a brand builds its overall authority.

Social media sharing options on all appropriate content provides the facility for users to spread content they find useful or interesting onward to others, amplifying reach and furthering the possibility for brand exposure.

This is an often forgotten but is a key win in website redesign projects – as adding these tools only takes a few minutes but can have a vast impact.

It’s important that brands keep consistency across all platforms. While approach and exact content may differ depending on what works for each channel, users must be able to immediately recognise who a brand is and what they do based on their messaging – no matter where it is they see it.

Monitoring & Reporting: Post-launch Considerations

Once a website redesign has gone live, there are several checks webmasters and marketers should carry out to ensure they’re best possibly placed SEO-wise.

Noindex tags are on-page codes that instruct search engines not to index a page. Often inserted into webpages as they’re being tested, they block indexing by search engines entirely and so must be removed before launch. If the site has gone live without this check being carried out, it must be done as soon as possible!

Setting up Google Search Console and Google Analytics to interact with a website can be done by inserting a small piece of code. This verifies live indexing and will gather statistics on user behaviour through the site to report on how its being used and supply information on what’s working and what isn’t – allowing for a cycle of continuous improvement in web performance to begin.

Monitoring tools will also be able to flag where crawl errors occur, links are broken, or other issues present so that they may be rectified swiftly.

Keyword presence and performance and traffic levels should also be monitored on an ongoing basis. Where performance isn’t as expected, improvements can be made, and where wins are experienced, further work can be put into enhancing these areas.

Website Redesign SEO Checklist Wrap-Up

Website redesign projects are all too often chalked up as a rebranding or aesthetic exercise, with the likes of SEO forgotten as it’s considered ‘taken care of’ through the usage of keywords in copy.

This can have devastating consequences for the ranking of a website and as a result, for the competitiveness of the organisation.

A well-planned SEO strategy must include content considerations alongside on-page and off-page factors and the implementation of appropriate coding. With a well-rounded approach to SEO is taken after a website redesign, the website may avoid negative ranking impact altogether – and could even benefit positively without interruption.

No matter how far-reaching a website redesign is, it should be embraced and considered a good opportunity for new learning.

Entering a cycle of continuous improvement provides the chance for businesses to get better and better, growing their web presence and shifting their digital marketing and SEO strategy to fit algorithm changes and user behaviour demands, meeting and exceeding needs and expectations.

With the help of a specialist SEO agency like Woya Digital, website redesigns and the onward management of domains can be hugely successful: elevating brand perception, reputation and sales. Don’t underestimate the power of SEO… instead run with it and open up a world of digital possibilities!

Business Website Hosting and Security

Business Website Hosting and Security

As digital marketing experts, the Woya Digital team knows that just about every business in every market, in every sector in the world needs a website. Not just any old website either – it needs to function correctly, be safe and secure, and provide a fantastic user experience!

So what happens:

  • If your website crashes?
  • If you lose all of your sales records?
  • If your client information is hacked?
  • If your website stops loading properly?

With so many hosting services, competitive rates and technical terminology, a vast number of businesses are faced with a conundrum when trying to work out the best way to manage their website – with the risk of a business-critical disaster if something goes wrong. Never fear!

We’ve put together this simple guide to explain everything you need to know about your business website hosting, security, and how you can get the best value for money (pssst it’s definitely not in the bargain basement hosting services category!).

Any burning questions we haven’t answered – give us a call or drop us an enquiry.

Building a Business Website

So, we get it – you need a website, it needs to be sparkly and bright, and you needed it yesterday! And there are a tonne of cheap offers out there, but just like a budget airline there are a million add-ons:

  • Hosting
  • Security
  • Upgrades
  • Online forms
  • Support Packages
  • Image Rights
  • Reports and 24/7 Monitoring

Unless you happen to be an IT whizz, a lot of it doesn’t necessarily make sense; and do you know what you are actually paying for? Is it really essential – if you’re on a tight budget, isn’t it tempting to click ‘no thanks’ and crack on with your brand new website launch?

We’ll stop right there; because it is so easily done, and is absolutely not the right call.

It’s easy to justify the cost of building a new website because you have something tangible to show for it at the end. And it’s just as easy to justify not paying for all of those pesky add-ons because they aren’t something you can see, and appear to be a quick way for a hosting company to make a few extra bucks.

But, the issue here is that hosting and security is vital, and is just as important as the style of your website itself. These factors make sure your new site stays online, is accessible to all of your valued customers, and critically – is safe to use.

With our years of webdesign experience managing business website relaunches for clients who have come unstuck due to poor site security, this guide is designed to make sure you know where the pitfalls are, and make sure to steer well clear of them!

Business Website Hosting – The FAQs

Let’s start at the beginning (skip down to the more technical stuff if you’re familiar with this!).

  • What is website hosting?

Your host is as it sounds; it’s the place on a server where your website ‘lives’ – and unless you have a vast organisation, it is very likely to be home to many other websites too.

  • What has bandwidth got to do with business website hosting?

As well as a slightly annoying workload term, bandwidth means space on the server. The problem here is that if a server tries to house too many sites at the same time, or hosts lots of spammy, bad-quality sites, this can be detrimental to the performance of your website.

For example, the site speed might be affected, or your site may crash – if the server crashes, all of its hosted sites go right down beside it, just without the violins.

  • Why does my website hosting service affect my site speed?

On the average business website, hosting is often the most crucial factor when it comes to site speed.

This all depends on how many sites are being hosted at once, how modern the servers are, and therefore – the cheaper the website hosting service, the more vulnerable your website.

Top Tips for Secure Website Hosting Services

All those potential pitfalls in mind, here are our top tips to make sure you choose the right hosting service!

  1. BEWARE of cheap hosting!

If it seems too good to be true, it probably is.

Your website is critical to your business, and paying for proper hosting is an investment in the future longevity of your digital presence.

  1. Keep an eye out for downtime.

Most server companies don’t monitor your site continuously, and won’t necessarily warn you if your site is down, or the site speed is slow.

Very often, businesses find out about this the worst possible way; when a customer calls and can’t complete their order, or when investigating the need for tumbleweed blowing over their weekly sales figures. You can check out your site speed yourself via Pingdom, to see for yourself how smoothly your website is functioning.

  1. Check how your website has been built.

WordPress is a popular choice; because it’s cheap, easy to use, and everybody is familiar with it.

However, if you want a super-fast site, it might not be your best choice because it isn’t naturally the best website format for quick loading speed.

In that case, you can optimise the speed in a few ways:

  • Set up automatic platform updates
  • Invest in advanced security add ons
  • Use a plugin manager to deal with daily updates
  • Hire a developer to optimise your site layout
  • Switch to a premium hosting service
  • Optimise your images with smaller sizes that load faster
  • Use a content delivery network (CDN)

Or, you can consult an expert when building your website to get a bespoke service that does exactly what you need it to do, right from the word go.

How Can I Guarantee my Hosting Service is up to Scratch?

The answer is simple – if you want a decent hosting service that is going to be an asset to your business, the key is to work with a digital expert.

At Woya, every client has the benefit of a premium hosting service – because we know how important your website is to your business. Premium hosting is worth its weight in gold (and if you’ve ever had to crisis manage a website crash, you’ll know what we mean!) – it includes benefits such as:

  • A fully managed hosting service.
  • Fast and secure loading speeds and connections.
  • Full back-up for immediate information recovery.
  • Dedicated support, so you know instantly if your site crashes.
  • Rapid responses and 24/7 support to manage problems efficiently.

Poor quality hosting leaves you vulnerable to security breaches, loss of business and crawling loading speeds that will see the most patient customer flick over to Insta for a bit of light relief. Premium hosting, in contrast, offers a lightning fast, modern service with complete oversight and control to provide your customers with the best possible digital experience.

The Lowdown on Back-ups, Updates and Business Website Security

You don’t need us to explain that updates are essential!

Software changes at the spur of the moment, and if you don’t keep up to date with updates, your site is NOT secure. It sounds simple, but it is a widespread problem that thousands of businesses run into – and often only notice when a security issue becomes severe.

35% of the internet is powered by WordPress but, of those sites, 49% are not on the latest version of WordPress. Even worse, 33% are at least 2 versions behind. When most of the updates are about security, this is quite a worrying set of facts!

A few things to mention about back-ups and website security:

  • A working website isn’t just one piece of software; it’s lots of widgets, add-ons, plugins, apps and parts of technology all functioning together like a jigsaw puzzle.
  • For example, if you use a WordPress website, that is just one component, not the whole website.
  • With a lot of services, daily updates aren’t unheard of – and it is beyond imperative to keep up to date with those, at the risk of exposing site security issues, or having pieces of software that stop working together correctly.

Online security is a massive challenge for millions of businesses, and the impact of poor site security can destroy healthy companies:

  • If your website is hacked, it can be disastrous.
  • Websites might display warnings to customers wanting to make a purchase.
  • Sales fall off a cliff, as nobody is going to enter their credit card details in a security-compromised website.
  • Information, data, and confidential company details can be stolen.

Digital security is just as important as locking your front door at night, and we have helped thousands of clients who didn’t know how vulnerable their business was to hackers – until the unthinkable happened.

How to Safeguard Business Website Security

You wouldn’t leave your warehouse doors open, your car keys in the ignition, or your petty cash tin out next to an open window, right!

Inadequate website security is just as dangerous as any of those things – and in some cases, much more so if you have commercially sensitive information or customer data exposed to criminal access.

  • Robust security means that your site is protected – and in the modern era, goodness knows there is no limit to the number of predators who hack business websites to blackmail and extort their owners.
  • Malware can be inserted into a weak website security system, making it part of a larger scam, and in some cases is simply created to cause disruption and chaos.
  • Phishing is something we’re all too aware of and means hackers break down security systems to steal credit card details or sensitive information.

All told, the impacts of poor site security can be catastrophic. There are, fortunately, lots of things you can do to protect your digital assets!

  1. Make regular back-ups. This sounds like another administrative task to add to your workload – but it’s time well spent.

Regular back-ups mean that your site functions well, that all your software pieces in the jigsaw puzzle keep communicating and working together properly, and that, crucially, your security is kept up to date.

We carry out daily back-ups on all client sites, to not one but two different sources. This may sound like overkill, but we have the absolute confidence that if a problem ever occurs – for whatever reason – we’ll get your site back up and running correctly within a matter of minutes!

  1. Take a copy of your website. Again, sounds maybe a little unnecessary? Not so.

If you take a copy of your website once it’s been built, if you have any problems with your hosting service, or need to find a replacement sharpish, you can take it anywhere you need to and have your site hosted and back live again.

Expert Support with Business Website Hosting and Security

In a nutshell – your website might just be the one most valuable asset to your business.

Many businesses spend a great deal of time and money on having an excellent website built, but don’t realise that without good quality hosting and diligent management, that might be time and money down the drain.

  • Don’t presume that your website is safe, or isn’t a target, because you aren’t a financial institution or a major company. Millions of small businesses suffer the consequences of hacking, security theft and data breaches every day (one every 19 seconds, to be exact!).
  • WordPress might be the most popular platform in the world, but their updates are mandatory, not optional – and if you don’t stay on top of updates, some parts of your website might fail, or become a new security risk.
  • Any site that isn’t updated regularly, and however often updates are released for each piece of component software, is vulnerable and exposed.

If you’re worried about your website performance, know that you could improve your digital presence but don’t know how, or would like to switch your business website hosting and security to an expert team who have your back day or night, give us a call!

Woya Digital is a fast-moving, technologically advanced and creative digital marketing agency that works with a huge range of companies to help them remain at the forefront of dynamic modern business! We design fantastic websites, have an outstanding track record in driving growth through targeted SEO, and can help with every aspect of managing and marketing your business in a way that delivers tangible results.

New website launch aimed at South American Adventurers by Woya

New website launch aimed at South American Adventurers by Woya

Some projects are more exciting than others, so when we were approached by a Chichester business looking for website design to support a project in Bolivia, South America, we were excited to know more. Even better was that the business actively supports the well known and award winning local vision charity ANDEAN MEDICAL MISSION (AMM).

One of the more difficult elements of most web design projects is getting quality content and imagery. However vAMMos and AMM have been on charity expeditions and trips to Bolivia for many years, so we had more than enough fantastic text, images and even video content to fill the website many times over.

vAMMos provides English speaking bespoke adventure tours in Bolivia, South America, exploring the towering snow capped Andean mountains or the winding rivers of the Bolivian Amazon. Over the last 6 years Dave and his team have been providing the logistics and support to safely position surgical teams into remote locations to carry out amazing sight restoration work in the Bolivian Amazon. Their contacts and knowledge, combined with British standards, make planning an adventure of a lifetime a safe and enjoyable experience. They provide a strong warning to adventurers that they don’t offer package holidays.

  • “We don’t do package holidays, but we do like working with guests who want to do something for the first time. How many people have walked the length of a river from start to finish? Do you want to make a trek that hasn’t been done before? Cycle or climb a hidden mountain or swim in secret rivers and lakes. Are you raising money for your favourite charity or finding the real you? Talk to us about it. We love adventure!”

Chichester business looking for website design

One critical area for this website design project was ensuring that the website was fully visible and speedy as a mobile website. The concept of working in poor signal areas such as Bolivia made this more essential than normal. With over 70% of website visitors and views coming via a mobile phone.

We know vAMMos is delighted with the end results following this kind review on Google:

  • “We loved working with the team at Woya Digital. Very professional and they built us a website just as we wanted. We spent lots of time discussing ideas and we made many changes in order to get it just right. I couldn’t be happier with the end result. Great value as well. I went with a monthly option where they do all the updates for me and I can get on with running my tours whilst they promote the site for me. Definitely call them.”

If you are a Chichester business looking for website design, Woya Digital could be just the solution with an effective business website. Simply call us or even schedule a call at a convenient time to suit you.

About the Andean Medical Mission
vAMMos supports the work of the Andean Medical Mission (AMM) in their efforts to eliminate avoidable blindness in Northern Bolivia. The amazing surgeons and support teams travel every year to remote villages where they carry out sight saving operations free of charge, for the many blind people living in the Amazon. Let’s speak about fundraising for AMM.

Why You Should Invest in a New Website

Why You Should Invest in a New Website

Never compromise with business visibility, especially online for your website. It is the cornerstone of professionalism, providing a first impression and encouraging people to do business with you (or not?). Looking at your current website, ask the question, should you invest in a new website?

Here are a few points to consider when deciding whether you should invest in a new website:

First Impressions Matter

We live in an increasingly tech savvy world (my seven year old ‘Googles’). Customers explore their options by reaching out and searching online for products and services, plus social media platforms for reviews. This makes it integral for any business to have a fantastic website. A branded business website will reflect your company values, professionalism and attitude. What does your website say to potential clients in the first 10 seconds? Try it!

Old Websites Lose Business

A old and poor website will most likely mean that you are losing potential new business. While not having a website at all is a major business failing, having an old or poorly designed website can be more damaging. For a professional business a website is integral for success and improving online visibility will have amazing results.

So What Makes Websites Old Fashioned?

Most of us have encountered websites that look old and tired. It doesn’t take long for technology to become out of date in this fast paced world. For a progressive business, having an awesome website is simply essential, for visibility, increased traffic and ultimately profitability.

Here are a few indicators of an outdated website:

Cluttered Webpages

Initially websites were filled with content affecting the navigation. Businesses are now encouraged in the direction of a simple responsive design that engages the visitor.

Non-Responsive Mobile Layout

This is essential as 60% of Google searches are now on a mobile! How does your website perform on a mobile phone, have you checked? Many businesses don’t focus on a responsive mobile website. While your website may be great on desktop, it is even more important that your site perform well and is easy to navigate or make sales on mobiles.

google mobile searches - new website

Share of online searches initiated on a mobile device, by industry – Source Hitwise

Poor Interface

The interface of a modern website should not feature outdated effects and design. Modern typography, visually pleasing layout and easy to understand text and navigation make up the essence of a modern website.

Why You Should Invest in a New Website?

Here are just a few reasons why a new website would benefit your business:

Improved Conversion

A modern website a lower bounce rate and a better conversion rate. If a website is impressive to a potential customer, there is an increased chance of converting them into a customer. By investing in a new website with the right marketing partner, companies actually contribute to their improved conversion rate. (Remember this doesn’t cost the earth with a #paymonthlywebsite solution from Woya Digital.

Customer Satisfaction

Customers are the backbone of any business. With cut-throat competition, you want to offer your customers the best services and retain them as customers. An effective website is a channel for effective and ongoing communication through regular updates and blogs.

Competitive Edge

A new business website will give you an edge over your competitors. When a customer is contemplating the market choice, an impressive and effective website can be the deciding factor.

Search Engine Optimisation

A poorly optimised site can translate into loss of potential business. A new search engine optimised website will improve your ranking on Google. Enabling you to direct more traffic to your site. This is critical to being found online.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO. All paid monthly, with no upfront investment.