Review your 2019 Digital Marketing Strategy

by | 21 Jan 2019 | General, Digital Marketing

Reading Time: 3 minutes
There’s no time like the beginning of a fresh new year to look back at where you’ve come from, and plan where you’re going to next. From time to time you need to take a step back and review what’s happening within your business, not least how your digital marketing is performing and whether changes or tweaks are required in your digital marketing strategy.

If you run a small business, this type of general audit is required every 4 to 6 months and will help you guide your business marketing through growth and expansion.

For a good overall digital marketing strategy audit process, make sure you cover the following steps:

1. Review Your Business Objectives

Before you can begin to take a look at the future, you need review what’s happened in the past and where your business objectives now stand.

There may well be some goals that have been reached, changes you’ve made over time which have led to better productivity or results. There may also be plenty of things that you haven’t achieved and which need to be given greater focus.

Everything you do must be actioned with your business objectives in mind.

2. Identify and Establish Your Business Goals

The next step is what you want to achieve for your small business over the ensuing 6 to 12 months. You will have goals that you want to achieve in the short term but other, longer-term goals that you want to work towards too. These goals need to align so that you deliver a comprehensive strategy for your business where the goals support each other to help growth.

Short term goals may need to be achieved in order to enable you to reach a long term goal.

3. Identify Who Your Customers Are

As businesses develop and grow, often their customer and target markets change and grow too! Your product or service might now appeal to a wider audience then when you first started out.

Carrying out a review of who your customers are will help inform your future marketing choices and dictate the kind of content and platforms you are going to use.

4. Identify Which Digital Marketing Platforms to Use

Establishing first who your customers are and what your business goals are will help you identify which digital marketing platforms are going to work best for your business marketing.

This might include, for example, reaching out more on social media or employing a strategy of email marketing to existing customers. If your target market is individuals, then Facebook and Instagram may be where you want to focus your efforts, but if your target market is company directors, then you may want to focus your efforts on LinkedIn.

5. Recycle Existing or Create New Content

One thing many businesses don’t do is review existing content to see whether they can use it again as it is, or tweak it slightly for re use. You could have a large archive of existing material which can easily be brought up to date with minor tweaks or changes and reused, instead of creating all new content in the new year.

Blogs may need to be updated to make them more current. Content can be repurposed to give it new life. This can save you a lot of trouble trying to come up with new content ideas while still keeping your marketing current.

6. Invest in Scheduling Software

Fabulous modern scheduling software is invaluable in supporting us to cope with the demands of consistent and regular marketing. Scheduling software enables you to bring different marketing campaigns together and form a full and informative picture of what is currently going on with your strategy. If you don’t currently use scheduling software or your existing provision isn’t delivering what you need, then there is no time like the present!

Do You Need Support for Your Digital Marketing?

As small businesses grow, their owners have more and more to do, and their focus is directed in many more directions. Digital marketing requires dedicated focus, planning and lots of time.

Have you reached a point where you realise that you would be better off employing the services of a digital marketing agency to support your marketing efforts? Woya could be the solution for you!

At Woya, we understand that small businesses and start-ups can struggle with their digital marketing. Our aim is to make high-quality digital marketing support more accessible and affordable on a budget. We don’t require any upfront investment that will impact on your bottom line and we deliver a range of pay monthly digital marketing packages that are designed to give you exactly what you need.

Find out more about us and what Woya has to offer your small business.

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The Power of Online Customer Reviews

The Power of Online Customer Reviews

by | 27 Sep 2018 | General, SEO

Reading Time: 3 minutes

What is the first thing you do before you contact a new business? Of course, you check them out online before engaging with them!

Getting your business noticed and improving sales is a complicated process. It involves making use of several marketing approaches including having a great website, SEO, consistent social media engagement and eye-catching content. Additionally, one of the most powerful and often neglected advertisements for your business comes from your customers themselves – through online customer reviews.

Whether you sell products online or you are a plumber, builder or firm of accountants providing a service, people really want to know what other people think of you.

These are the key reasons that you should encourage online customer reviews:

1. Online Customer Reviews influence purchasing decisions

According to the Local Search Association:

  • 68% of us are likely to engage with a business if we read positive reviews about them
  • Only 18% of people look at a review and say it doesn’t influence their decision making
  • Over half of customers look at the star rating when making up their mind

There’s no doubt that if you can garner some good online customer reviews for your business or product, you are likely to improve your chances of someone buying from you or hiring your services in the future.

2. Online customer reviews are great for building trust and credibility with potential customers

There’s the much-used adage in business that people buy from people. You can add to that: people buy from people THEY TRUST.

You can put a whole host of information on your website to improve SEO and create a slicker sales funnel to get your leads to buy a product or hire your service. If you don’t have that added ingredient of trust however, it could make little or no difference. Having reviews on your site or posted on industry specific websites boost your credibility considerably.

3. Online customer reviews help boost your SEO rankings

SEO has developed considerably over the last decade. It’s no longer just about putting in the right keywords and hoping for the best. It involves putting in a whole range of different building blocks. Google reviews, for example, are important for building your standing in local listings.

4. Online customer reviews can lead to improved click through rates to your website

People are more likely to respond to positive reviews, and therefore click through to your business website from search engines and rating sites.

Encouraging customers to leave Reviews

It’s all well and good understanding the power of online customer reviews but how do you actually get customers to leave one? The key is making it as easy as possible for your customer:

    • Create several spaces to leave reviews, not just on your website. Try signing up to sites such as Yelp, and Google My Business
    • Don’t forget to optimise your own website so that people know where to leave reviews and how to view them
    • Provide your customer with an incentive to write a review. For example, if you run a coffee shop or bar, a free drink may entice someone to leave a good comment or two about your business
    • Just ask. No, it’s not rude to ask someone if they can leave a review for your business. Send them a thank you for their business via email with a link to the review site and you might be surprised at the response you get
    • Finally, if you get a review (whether it’s positive or negative) take the time to respond. It’s a way of building engagement and it shows that you care about your customers

If you’d like to find out more about how to effectively build customer relationships and boost your business online, get in touch with the digital marketing specialist team at Woya Digital.

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BTCC Sponsorship deal helps #makesomenoise for Team HARD. Racing

BTCC Sponsorship deal helps #makesomenoise for Team HARD. Racing

by | 25 Mar 2018 | Motorsport, Sponsorship

Reading Time: 2 minutes
Digital marketing specialists Woya Digital are thrilled to confirm a BTCC sponsorship agreement and association with Team HARD. Racing for the 2018 British Touring Car Championship (BTCC) season.

Team HARD. Racing has grown exponentially since Tony Gilham founded the iconic racing brand in 2012. Supporting many drivers on their racing career, the team are currently working alongside no less than 50 drivers in multiple championships. In 2018, the team is fielding four strong challengers in the UK’s premier championship, the Dunlop MSA British Touring Car Championship.

Woya Digital is an online marketing agency supporting companies across the UK #makesomenoise through inspiring social media management, website development, e-commerce platforms and search engine marketing.

BTCC Sponsorship

Managing Partner at Woya Digital, Steve O’Brien, said “We are massive motorsport fans and it has been fascinating to watch the growth and development of Team HARD. Racing with their unique approach and commercial attitude. “

“They have an excellent team set up and with the ‘fantastic four’ drivers lined up for this years BTCC, success is inevitable! We are simply stoked to be involved, supporting the team and reaping the rewards of motorsport sponsorship at this level. Team HARD. Racing fits perfectly with our marketing philosophy #makesomenoise.”

Team Owner, Tony Gilham added “We met with Steve at HQ and it quickly became very clear that we are the perfect fit for each other. We have everything in our armoury to allow Woya to showcase exactly what they can do and it will be very interesting to see what we can achieve together. With some very interesting plans in place for the team in 2018, this is also the perfect timing to take our online presence to a whole new level lead by Woya.”

About Team HARD. Racing

Team HARD. Racing: Hospitality and Race Days. GO HARD or GO HOME is not just our motto it’s the way we run our company, it’s all or nothing. Team HARD. Racing was formed by an elite group, fronted by BTCC driver Tony Gilham who wanted to revitalise and bring something unique to the hospitality, track and driving experience industry. www.team-hard.com 

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New website launch aimed at South American Adventurers by Woya

New website launch aimed at South American Adventurers by Woya

by | 18 Mar 2018 | New clients, Website design Chichester

Reading Time: 2 minutes

Some projects are more exciting than others, so when we were approached by a Chichester business looking for website design to support a project in Bolivia, South America, we were excited to know more. Even better was that the business actively supports the well known and award winning local vision charity ANDEAN MEDICAL MISSION (AMM).

One of the more difficult elements of most web design projects is getting quality content and imagery. However vAMMos and AMM have been on charity expeditions and trips to Bolivia for many years, so we had more than enough fantastic text, images and even video content to fill the website many times over.

vAMMos provides English speaking bespoke adventure tours in Bolivia, South America, exploring the towering snow capped Andean mountains or the winding rivers of the Bolivian Amazon. Over the last 6 years Dave and his team have been providing the logistics and support to safely position surgical teams into remote locations to carry out amazing sight restoration work in the Bolivian Amazon. Their contacts and knowledge, combined with British standards, make planning an adventure of a lifetime a safe and enjoyable experience. They provide a strong warning to adventurers that they don’t offer package holidays.

  • “We don’t do package holidays, but we do like working with guests who want to do something for the first time. How many people have walked the length of a river from start to finish? Do you want to make a trek that hasn’t been done before? Cycle or climb a hidden mountain or swim in secret rivers and lakes. Are you raising money for your favourite charity or finding the real you? Talk to us about it. We love adventure!”

Chichester business looking for website design

One critical area for this website design project was ensuring that the website was fully visible and speedy as a mobile website. The concept of working in poor signal areas such as Bolivia made this more essential than normal. With over 70% of website visitors and views coming via a mobile phone.

We know vAMMos is delighted with the end results following this kind review on Google:

  • “We loved working with the team at Woya Digital. Very professional and they built us a website just as we wanted. We spent lots of time discussing ideas and we made many changes in order to get it just right. I couldn’t be happier with the end result. Great value as well. I went with a monthly option where they do all the updates for me and I can get on with running my tours whilst they promote the site for me. Definitely call them.”

If you are a Chichester business looking for website design, Woya Digital could be just the solution with an effective business website. Simply call us or even schedule a call at a convenient time to suit you.

About the Andean Medical Mission
vAMMos supports the work of the Andean Medical Mission (AMM) in their efforts to eliminate avoidable blindness in Northern Bolivia. The amazing surgeons and support teams travel every year to remote villages where they carry out sight saving operations free of charge, for the many blind people living in the Amazon. Let’s speak about fundraising for AMM.

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Harness Hashtags for Social Media

Harness Hashtags for Social Media

by | 20 Feb 2018 | Social media

Reading Time: 2 minutes
Ever since the social media boom, hashtags have been across all corners of the internet. Internet browsers, content creators, shoppers and online businesses have all utilised the benefits of hashtags for social media. Correctly using hashtags can make a huge difference to the success of your brand so we’ve put together a complete guide explaining what they are and how they can be used.

What are #hashtags?

Hashtags are a form of categorisation and are used before certain words or phrases to help internet users find specific content. They are metadata tags which are used most prominently on social media platforms such as Twitter, Facebook and Instagram. One of the biggest challenges for social media users and internet browsers, especially in such a fast growing online network, is trying to sift through all of the online content. Hashtags offer a way of searching for specific things by compiling content into categories based on the meta tags used.

Where did hashtags come from?

What we now know is the hashtag used to be a simple symbol that was used for several purposes in the IT and telecoms sector. In the UK it denoted the ‘£’ and has been used primarily in a number of programming languages. It wasn’t until 2007 when technologist, Stowe Boyd was talking about Twitter in an article that the term hashtag was coined. It was during that time when Twitter was pioneering the revolutionary new concept that would forever change social media and digital marketing forever.

Hashtags for social media across different platforms

Since the hashtag boom, more social media platforms adopted the concept in order to help improve their service and help users interact and interconnect more seamlessly. Today, Facebook and Instagram both use hashtag systems in their own way. Instagram allows users to find similar content via the tags that are attached to photos. Facebook utilises hashtags to show trending content and popular posts.

How to use hashtags for social media

Many people don’t realise the potential of the hashtag as a tool but there is actually a skill in using them correctly. The main aim, particularly if you’re using them to promote your content or brand, is to be specific and selective. Make sure that the hashtags you use are specific to your industry or niche so they are targeted towards your selected demographic. Also, be sure to keep your hashtag keywords short and don’t overuse them or your social media post will be too messy and difficult to read.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Instagram Marketing for Success

Instagram Marketing for Success

by | 7 Dec 2017 | Social media

Reading Time: 2 minutes
Social media has become one of the most (if not THE most) effective way to market your business. Most people will now check out your social media channels before contacting your company to do business. It is therefore essential that you are harnessing the power of social media to promote your business, including Instagram marketing.

One of the newest social media platforms on the rise is Instagram. With over 17.2 million users in the UK alone, you actually just must have an Instagram page which markets both you and your business.

What is Instagram?

Instagram is a visual platform that predominantly allows its users to share photos and videos with their followers. In the same way Twitter and Facebook have newsfeeds and profile pages, you’ll see your own posts and posts from the people you follow, within your feed.

You can interact with others by liking, commenting and sharing posts, and you can also tag other users to include them in your posts. Adding your location allows others to see where you are based in relation to them.

What’s The Best Way to use Instagram Marketing?

There’s a whole host of ways you can use Instagram marketing to promote and boost your business. The following are a few basic pointers to get you started:

Consistency is Key!

Consistency is integral to effective Instagram marketing. Aim to have a consistent “look”, design and style to everything you post. Build your business “face” by adopting a consistent tone of voice throughout your writing and bio. This will create an authentic, convincing personality for your brand, that others will get to identify your business by.

Use #Hashtags

Similarly to Twitter, adding hashtags to your posts will make them appear in the search engine of anyone who uses or searches the same tag. For example, writing the hashtag #newbusiness will make your posts (and your whole profile) appear in the search results of anyone searching for the hashtag, even if you aren’t following each other. This is a brilliant way to attract new clients and widen your reach, so get #hashtagging!

Add Links in Your Bio

Many of the people who view your posts are also likely to view your profile and bio too. Make sure you add a link to your website in your profile so people interested in your business can find out more about you and what you have to offer.

Repost Content

Another effective way to market yourself on Instagram is by reposting other people’s content. This allows you to reach further to the followers of the person whose content you’re reposting. This will get you involved in online conversations that can boost your businesses standing and widen your potential customer reach. Just make sure to hashtag #repost so that people don’t think you’re trying to steal their content!

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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The Power of Social Media Recruitment

The Power of Social Media Recruitment

by | 3 Sep 2017 | General

Reading Time: 3 minutes
Did you know that 73% of millennials found their last position through social media? Social media is one of the most powerful tools with a mass audience, making it a very lucrative medium for recruiters. Today more and more recruitment agencies are using social media recruitment marketing to reach the best and untapped talent. In addition most Millennials are using social media as an effective channel to find a job.

Take for instance the corporate social media platform, now owned by the Microsoft Corporation, LinkedIn. It’s aim is to bolster corporate connections and interactivity. The platform is popular with employees and job hunters, employers and recruitment agencies. It has success stories, where individuals secure their dream job. So social media recruitment marketing has changed the face of recruitment. In fact, Staff.com recently reported that 92% of companies are also currently using social media when recruiting. And it’s not just LinkedIn making an impact.

So what are the real recruiter benefits of embracing social media recruitment:

Massive Instant Reach

Most social media platforms have a high daily visitor ratio with a higher population millennials. This makes it easier for recruiters and companies to communicate with a targeted or predefined audience. For instance, posting a job advert via a paid Facebook campaign. So by targeting job titles, you increase your chances of reaching the right talent for your position, instantly.

Using Social Media

The average internet user now spends over 2 hours a day on social media. This means essential time spent “liking” and “sharing” posts – spreading information across their own connections.

  • It’s this behaviour that expands the natural reach of a post, so make sure your team get involved!

For example try maximising social media recruitment and allow recruiters to post ads. Meaning the use of exact criteria such as likes, interests, demographics and location means recruiters will target talent, with minimal effort.

Social Media Recruitment Costs

Social media recruitment adds another weapon to the armoury and makes the recruitment advertising process more cost effective as teams rely less on expensive job boards.

Recruiting via Social media also provides wide access to new candidates, cutting down on the time spent head hunting. Therefore the cost of social media recruitment is also relatively lower than other mediums, or even free. So this makes it ideal for recruitment agencies looking to reduce job board dependence and costs.

Social Media Referrals

Engagement on social media platforms is immediate and done right, effortless. Individuals can easily share job vacancies or make referrals with a simple click. With the right strategy, it is easier for recruiters to get access to the right talent and talent networks.

Social Media Control

As a recruitment agency owner or manager, a major concern often is that of control.

  • Your brand is being used in posts and you may not always approve.
  • Consider strategy and internal policies.
  • Ensure that you know how to write a social media policy and implement immediately.
  • Provide the team a structured social media strategy.
  • Seek support from a price sensitive marketing business like Woya Digital.

The recruitment industry is unique in many ways. Having a recruitment marketing and social media partner that understands your sector is key to success.

Woya Digital knows and understands the recruitment sector and recruitment marketing first hand. We appreciate that attracting candidates is essential, yet brand positioning for needs to remain consistent. Find our more about our packages designed for recruitment marketing.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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The Benefits of Hiring a Social Media Agency

The Benefits of Hiring a Social Media Agency

by | 14 Aug 2017 | General, Social media

Reading Time: 3 minutes
Social media marketing revolves around the process of gaining traction and traffic via social media platforms.  Some believe that digital marketing is the next big thing, considering its ability to gain traction and remain ahead of the curve. For others, it is merely a marketing technique to stay in the limelight. Done properly, social media can be a powerful tool in driving your business growth and success. This is a main factor when considering whether hiring a social media agency is worth the benefit for your business.

Some large organisations originally considered social media marketing to be a passing marketing interest. Recent statistics however reflect a completely different scenario. Hubspot reports that 92% of marketers consider social media marketing integral for their marketing mix and business growth. A substantial percentage claim that the effective use of social media has helped them increase their bottom line by improving conversion rate.

This clearly indicates that social media marketing can substantially improve sales. Many small to medium sized businesses understand the importance of digital marketing, but do not understand how to achieve the desired results. This is where employing the services of a social media agency can provide real benefit.

A professional social media agency is equipped with the resources, tools and knowledge to manage your digital media tactfully to ensure results.

Here is why you should considering employing the services of a social media agency:

Effective Marketing

The primary reason to hire a social media agency is effective business marketing. An agency has the expertise and knowledge to manage and promote your services and products by making use of targeted strategies. A social media agency will build your brand’s presence on your desired social media platform, maximise your reach and intrigue target audience.

Improving and Building Brand Recognition

A social media agency will work towards improving your brand recognition across social media platform through influencers, strategies and tools. As many businesses do not specialise in digital marketing, allowing a social media agency to build and promote your brand on your behalf, will remove the stress of building brand recognition.

The agency will focus on making your brand accessible via community management. The efforts will ultimately translate into improved conversions, leads and sales, adding to the overall profitability of your business.

Reflecting Your Brand Value

A social media agency will also foster relationships with your clients by promoting your ethos, values and vision. Social media managers are trained professionals that are committed to endorsing a positive image of your business to its audience.

Curbs Competition

Social media agencies are well equipped to deal with complex and competitive situations. By making use of intuitive strategies, your brand’s visibility can improve giving you a significant edge over your competitors.

Efficient Way to Market Your Brand

The primary goal of a social media agency is to efficiently promote a client’s brand on social media platforms. This  removes the cost of having an in-house marketing professional, however still ensure that there is a specialist managing your social media marketing.

By hiring a social media agency, companies can focus on their core business.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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Why You Should Invest in a New Website

Why You Should Invest in a New Website

by | 1 Aug 2017 | General, Pay Monthly Websites

Reading Time: 3 minutes

Never compromise with business visibility, especially online for your website. It is the cornerstone of professionalism, providing a first impression and encouraging people to do business with you (or not?). Looking at your current website, ask the question, should you invest in a new website?

Here are a few points to consider when deciding whether you should invest in a new website:

First Impressions Matter

We live in an increasingly tech savvy world (my seven year old ‘Googles’). Customers explore their options by reaching out and searching online for products and services, plus social media platforms for reviews. This makes it integral for any business to have a fantastic website. A branded business website will reflect your company values, professionalism and attitude. What does your website say to potential clients in the first 10 seconds? Try it!

Old Websites Lose Business

A old and poor website will most likely mean that you are losing potential new business. While not having a website at all is a major business failing, having an old or poorly designed website can be more damaging. For a professional business a website is integral for success and improving online visibility will have amazing results.

So What Makes Websites Old Fashioned?

Most of us have encountered websites that look old and tired. It doesn’t take long for technology to become out of date in this fast paced world. For a progressive business, having an awesome website is simply essential, for visibility, increased traffic and ultimately profitability.

Here are a few indicators of an outdated website:

Cluttered Webpages

Initially websites were filled with content affecting the navigation. Businesses are now encouraged in the direction of a simple responsive design that engages the visitor.

Non-Responsive Mobile Layout

This is essential as 60% of Google searches are now on a mobile! How does your website perform on a mobile phone, have you checked? Many businesses don’t focus on a responsive mobile website. While your website may be great on desktop, it is even more important that your site perform well and is easy to navigate or make sales on mobiles.

google mobile searches - new website

Share of online searches initiated on a mobile device, by industry – Source Hitwise

Poor Interface

The interface of a modern website should not feature outdated effects and design. Modern typography, visually pleasing layout and easy to understand text and navigation make up the essence of a modern website.

Why You Should Invest in a New Website?

Here are just a few reasons why a new website would benefit your business:

Improved Conversion

A modern website a lower bounce rate and a better conversion rate. If a website is impressive to a potential customer, there is an increased chance of converting them into a customer. By investing in a new website with the right marketing partner, companies actually contribute to their improved conversion rate. (Remember this doesn’t cost the earth with a #paymonthlywebsite solution from Woya Digital.

Customer Satisfaction

Customers are the backbone of any business. With cut-throat competition, you want to offer your customers the best services and retain them as customers. An effective website is a channel for effective and ongoing communication through regular updates and blogs.

Competitive Edge

A new business website will give you an edge over your competitors. When a customer is contemplating the market choice, an impressive and effective website can be the deciding factor.

Search Engine Optimisation

A poorly optimised site can translate into loss of potential business. A new search engine optimised website will improve your ranking on Google. Enabling you to direct more traffic to your site. This is critical to being found online.

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO. All paid monthly, with no upfront investment.

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The Benefits of Business Blogs and Blogging

The Benefits of Business Blogs and Blogging

by | 31 Jul 2017 | Top tips, Social media

Reading Time: 4 minutes
When blogs first arrived, the primary concept was merely to produce an online journal. Nobody considered it a source of generating online traffic, raising awareness, meeting business goals. Or even the importance of business blogs.  However, blogging has gained significant momentum over the past decade. People now use it for a variety of different purposes.

What are Business Blogs and How Can It Benefit Business?

Business blogs are opinion, thought and articles, usually on your website and promoted on social media platforms. The blog resembles an online diary or journal that is maintained by the business owner, manager, blogger or team of bloggers. In business, blogging is a marketing technique that is used to bolster the online visibility of a business.

For business blogs, the blogger creates informative or interesting short-form content of around 300-500 words. This content is then posted on the website’s ‘Blog’ section, which are listed in date order. Simply, business blogs are a collection of articles written by the company to be read by an audience they are looking to attract.

The companies that consider business blogging to be an awesome marketing tool, generally discuss the subject matter that is relevant to their products, services or areas of interest. Something that would attract or interest their customers.

Importance of the Content Structure in Business Blogs

The structure of individual blogs is increasingly important for a website’s SEO. If you intend to improve the traffic on your blog, you should focus on structuring the content so that it makes sense to Google and is easy for readers to navigate.

If your blog is structured strategically, the content will have the best links. By generating links, you are informing Google about the importance of the content. You also indicate that you expect Google to index the content. If you follow a smart internal linking methodology, there is a high probability that your content will rank better on search engines, which is a major goal for all.

Blog Timings – How Often?

Blogging is a commitment that requires effort and perseverance. The regularity of blogs is increasingly important to attract readers and encourage them to come back to your blog regularly. If a reader anticipates your blog posts and you fail to deliver on timely intervals, they are likely to lose interest. This is damaging to your overall credibility and marketing strategy.

While posting regularly is a smart choice, many businesses resort to weekly submissions, considering the amount of time and energy required.

The Benefits of Business Blogs

Many successful companies value the importance and benefits of blogging. Many marketers have observed a substantial increase in their online visibility and conversions after maintaining a blog. The real benefits of blogs include:

  • Boost Business Visibility

A regularly updated and tactfully curated blog aids in bolstering the business visibility. It is an innovative marketing strategy that helps in generating awareness and drives traffic to your website. A blog provides information and knowledge to the readers and subliminally endorses your product and services to them. This helps in building your reputation as a trusted and knowledgeable supplier. A well maintained blog nurtures conversions and boosts the visibility of your company in the digital space.

  • Drive Web Traffic

Blogging is not only used to generate awareness, but will also drive increased traffic to your website. Marketers make use of guest blogging tactics to encourage new readers to their site. A well maintained blog will also motivate your intended audience to access your site time and again. It is estimated that a company that blogs gets almost 55% more visitors on their website.

  • Increase SEO

Blogs are the building blocks of your SEO strategy. A search engine optimised blog can help in improving your search ranking substantially. Blogs can be used for guest blogging, back-linking, keyword indexing and building your credibility online. All this affects your SEO positively, ensuring improved search rankings.

  • Boost Brand Performance

With cut-throat competition in the digital fraternity, a blog with fresh content, insights and knowledge can give you a significant edge over your competitors. It improves your brand recognition and reputation, facilitating your overall business growth.

  • Build Customer Relationships

Your blog becomes your primary mode of communication with your client. A recurring visitor indicates that your blog is being appreciated and your brand recognition is increasing. Your blog can become a great way to build suitable and long-term relationships with customers.

The benefits of blogging are extensive. Marketers that make use of blogs get 67% more leads than those that don’t. Businesses who give priority to blogging are 13 times more likely to get positive ROI, highlighting its increasing significance.


business blogging

Woya digital is a social media marketing agency based in Chichester. We can assist companies of all sizes, anywhere, promote themselves through the internet. Our fixed price offering is straightforward and yields results! We are fantastic at social media management, website design and SEO, all paid monthly, with no upfront investment.

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